Here's how you can brainstorm effective solutions to complex problems in Marketing Research.

The cornerstone of successful brainstorming is a well-defined problem. By meticulously gathering relevant information and data, marketers can establish the scope and nature of the issue at hand. This foundational step ensures that subsequent brainstorming efforts are both purposeful and productive. Remember, a clearly articulated problem is a significant stride toward effective solutions.

I agree that defining the problem and if required breaking it up into smaller simpler pieces is the right way to approach this. After doing that, solve the problem in parts. You might have a different solution for every part of the problem or maybe 2 smaller issues can be tackled together if they are connected. I believe that nothing is complicated if you spend enough time to think about it in a logically way and break it down.

Never attempt ‘brainstorm’ with a group of people under any circumstance. Genuine creative innovation is a solitary endeavour. Collaborative assessment afterwards perhaps.

Para identificar um problema, comece reunindo dados relevantes (vendas, feedbacks, tendências), diferenciando sintomas do problema real. Pergunte “O que?”, “Por que?”, “Quem?”, “Onde?” e “Quando?” para entender o impacto e a origem. Defina o problema de forma clara e específica. Depois, para gerar solu??es, promova uma sess?o de brainstorming, incentivando ideias criativas e sem julgamentos. Avalie a viabilidade das propostas em termos de custo, impacto e prazo. Inspire-se em solu??es de outros setores (benchmarking) e teste as ideias em pequena escala antes de uma implementa??o maior.

Before brainstorming solutions, it is crucial to dig deep and understand the real problem. Gathering data and asking the right questions can help you focus your efforts and find the right solutions.

Gathering Data is important in Social Media Marketing because it helps in the strategy in promoting the products and services of the company in the Social Media Platforms.

After identifying the problem, the next step is to gather all relevant data. This should include both quantitative data, like sales figures and website analytics, and qualitative data, such as customer feedback and competitor analysis. Ensure that the data is up-to-date and sourced from reliable channels. A comprehensive and accurate dataset is crucial, as it provides the necessary context and evidence to inform and support the brainstorming process, leading to more effective and grounded solutions.

Collect relevant data from various sources, including market research reports, customer feedback, and internal data. This will provide a solid foundation for your brainstorming.

Após identificar o problema, a coleta de dados quantitativos e qualitativos é essencial para fundamentar a análise. Dados atualizados e confiáveis, como vendas, análises de sites e feedback de clientes, fornecem uma vis?o ampla e profunda. Esses dados n?o apenas sustentam decis?es estratégicas, mas também impulsionam o brainstorming criativo, oferecendo base sólida para solu??es inovadoras.

Tell me your research question and I'll tell you what research design you need. Two questions may not be answered the same way and may require different methodologies to arrive at the data that helps to elucidate a problem. As a researcher, bias is what one should focus on most and not fall in love with either the data or the methodology. Reading them in an act of exhaustive analysis is also important. Having the insights but taking that raw data scattered everywhere and turning it into actionable strategies should be the goal of any information gathering.

We’re fortunate to have many active communities within the marketing research field, which makes brainstorming with other consumer insights professionals highly effective. For instance, the MRxPros group is an excellent place to discuss complex challenges and gather feedback from industry experts. Additionally, market research vendors and brand, advertising, or design agencies can be valuable resources, as they often work with multiple clients who may have faced similar situations.

To foster effective brainstorming in marketing research, it's crucial to involve a team with diverse perspectives. This means bringing together individuals from different professional backgrounds, cultural experiences, and problem-solving approaches. Such diversity encourages innovative thinking by introducing a variety of viewpoints, some of which might offer unique solutions you hadn't considered. Encourage open dialogue and make sure every voice is heard to fully leverage the power of diverse perspectives.

Encourage participation from different team members with varying backgrounds and expertise. Diverse perspectives can lead to innovative and creative solutions.

Para um brainstorming eficaz em pesquisa de marketing, é crucial envolver uma equipe diversificada em termos de forma??o, cultura e abordagens de resolu??o de problemas. A diversidade estimula a inova??o, trazendo perspectivas distintas que podem revelar solu??es inéditas. Promova um ambiente de diálogo aberto, garantindo que todas as vozes sejam ouvidas para maximizar o potencial criativo.

Foster creativity and diversity in your team, but as a Product Owner, keep your eye on the goal. Sometimes, creativity exercises can get lost in the beauty of a well-designed space. Leveraging a methodology like brainstorming should diverge but also converge at some point. It's important to take advantage of different perspectives and then prioritize ideas so they don't just remain as vague writings. Diversity should be encouraged for actionability as well.

Employ brainstorming techniques like mind mapping, brainstorming sessions, or role-playing to generate a wide range of ideas. Don't be afraid to think outside the box.

To stimulate creativity during brainstorming sessions, utilize techniques like mind mapping, the SCAMPER method (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse), or role-playing. Mind mapping helps visually organize thoughts, while SCAMPER encourages viewing the problem from different angles. These approaches can spark innovative ideas by pushing the team to think outside the box, creating an environment where novel solutions can emerge.

Para estimular a criatividade em um brainstorming de pesquisa de marketing, utilize técnicas como brainwriting, onde cada membro escreve ideias que s?o trocadas anonimamente, evitando bloqueios iniciais; mapas mentais, que ajudam a explorar conex?es entre ideias; e a técnica SCAMPER (Substituir, Combinar, Adaptar, Modificar, Propor outros usos, Eliminar, Rearranjar), que incentiva a pensar em solu??es de diferentes angulos. Além disso, role-playing pode permitir que a equipe veja o problema sob a perspectiva do cliente. Essas abordagens ajudam a liberar o pensamento criativo e gerar solu??es inovadoras.

The 6W technique involves asking six key questions to explore a topic from different perspectives: Who, What, Where, When, Why, and How. This helps to uncover hidden assumptions and identify new opportunities. The 6 Hats technique assigns different roles to each participant, such as the white hat for neutral thinking, the red hat for emotional thinking, and the green hat for creative thinking. This approach encourages diverse perspectives and helps to prevent groupthink. Both free creativity!

I love to use "jobs to be done" methodologie to filter ideas into actionable value proposition canvases that can start focusing them into strategies and improvements at different levels.

Quando chega o momento de analisar e refinar ideias, ferramentas como Power BI, Python, Linguagem R e Google Sheets transformam dados em insights valiosos. Power BI ajuda a identificar padr?es em grandes volumes de dados, enquanto Python automatiza análises e avalia a viabilidade das ideias. Linguagem R aplica técnicas estatísticas avan?adas para uma análise científica, e Google Sheets, com Apps Script, organiza e automatiza processos, preparando os dados para decis?es objetivas. Essas ferramentas permitem que você priorize as ideias mais promissoras, garantindo que suas escolhas estejam alinhadas com seus objetivos de pesquisa de marketing.

After generating a variety of ideas, the next step is to analyze and refine them. Assess each idea based on feasibility, potential impact, and how well it aligns with your marketing research objectives. Objectivity is key here, as not all ideas will be practical or effective. Use the data you've collected to guide your decisions, prioritizing those ideas that present the most promising solutions to the problem at hand.

Evaluate the feasibility, practicality, and potential impact of each idea. Consider factors such as cost, time, and resource requirements.

Based on your analysis, create a detailed action plan outlining the steps needed to implement the chosen solution. Assign responsibilities, set deadlines, and allocate resources accordingly.

Um plano de a??o para brainstorming eficaz inclui: definir claramente o problema e coletar dados; formar uma equipe diversa; escolher técnicas criativas adequadas; conduzir a sess?o com diálogo aberto; e avaliar as ideias geradas, selecionando as mais viáveis e desenvolvendo um plano de implementa??o com prazos e responsáveis. Isso garante um processo criativo produtivo e orientado para resultados.