Here's how you can boost your merchandising career using social media.

Y no se trata simplemente de crear perfiles. Comparte estudios de caso detallados de tus proyectos, mostrando tanto el proceso como los resultados. Utiliza videos, lives o stories para dar a conocer tus técnicas y responder preguntas en tiempo real. Colabora con influencers y marcas reconocidas para ampliar tu alcance y credibilidad. Además, participa en webinars y grupos especializados para mantenerte actualizado y visible en tu sector. Este enfoque dinámico y proactivo te puede posicionar como un líder innovador en merchandising.

Establishing a strong professional presence on social media platforms such as LinkedIn, Instagram, or Pinterest is paramount for elevating your merchandising career. I've discovered that regularly updating my profile with past projects & showcasing my expertise not only attracts potential employers but also fosters credibility within the industry. While sharing successes is important, genuine engagement with the audience through insightful content & active participation in discussions is key to building a reputable personal brand. Through consistent engagement & sharing valuable tips, I've cultivated a loyal following on LinkedIn, leading to new opportunities & collaborations that have significantly enhanced my career trajectory.

Merchandising, brings me back to a college assignment I had. Comparing three stores to see how they showcased a specific Department. I won't name the stores, but the category was Accessaries. Store #1, grouped accessaries with unrelated merchandise. Store #2, separated the department with limited category items. While Store #3, made it an important part of the final touches that emphasized your outfit. The visual model they created became the go to place. Taking it a step further by adding trained customer service people, passionate, skilled and ready to answer questions, and suggest the right pieces that completed the look. This helpful "upsell" increased the revenue of the store and created loyal followers.

Conéctate estratégicamente en las redes sociales. En lugar de limitarte a seguir a los líderes de la industria, organiza y participa en eventos virtuales como webinars y talleres donde puedas interactuar directamente con expertos. Crea y comparte contenido educativo, como guías o infografías, que demuestren tu conocimiento y beneficien a la comunidad. Utiliza herramientas como LinkedIn Sales Navigator para identificar y conectar con personas clave en tu industria. Además, puedes establecer relaciones de mentoría, tanto recibiendo como ofreciendo orientación.

The dynamic world of merchandising constantly evolves with new trends & technologies, making social media an invaluable resource for staying informed. Following relevant hashtags, subscribing to industry blogs, & joining webinars have been crucial in keeping up with the latest developments & best practices in merchandising. Some may rely solely on traditional learning methods, but integrating social media into professional development offers real-time insights & access to thought leaders that are hard to find elsewhere. Engaging with thought leaders on social media has transformed my approach to merchandising, positioning me as forward-thinking.

Desde septiembre, he comenzado a publicar casos de experiencias reales sobre mis proyectos en LinkedIn, explicando cómo abordé desafíos específicos y los resultados obtenidos. Estos posts me han llevado a ser invitada como ponente o mesas redondas. Compartir tu experiencia abre puertas a nuevas oportunidades profesionales.

Maintaining a consistent presence on social media is essential for staying visible to industry professionals & capitalizing on networking opportunities. Adhering to a daily routine of checking & engaging with social media accounts has been instrumental in staying connected & seizing relevant opportunities in the industry. While consistency is vital, it's equally important to prioritize quality over quantity in interactions to ensure meaningful engagement & value-added contributions to discussions. By dedicating time each day to engage with my audience and share valuable insights, I've not only strengthened my professional network but also been approached for exciting collaborations and career advancements within the merchandising sphere.

There are several key strategies. Firstly, create a professional profile showcasing your expertise and sharing industry insights to establish credibility. Second, network with industry professionals on platforms like LinkedIn, engaging in discussions and joining relevant groups. Third, showcase your portfolio of merchandising projects and visual displays. Stay informed by following key brands and industry publications, and participate in virtual networking events and webinars to expand your professional network. Personal branding is crucial; consistently share content that reflects your expertise and values to attract career opportunities. Lastly, engage with recruiters and companies in the merchandising sector to increase visibility.

Merchandisers can surely boost their career using social media & networking in today's time Just be curious & consistent with it to constantly engage & learn Start by creating a professional profile on LinkedIn, Instagram, Behance etc as relevant, highlighting your expertise, experiences, skills etc Follow & connect with your peers, colleagues, leaders, experts, groups, pages, newsletters from your industry. Eg The Business of Fashion, Vogue Business, WWD etc Not just scroll/read but do engage with the posts or better create your own post whenever possible to make meaningful connections & grow your network Explore LinkedIn Learning, Coursera, EDX etc for online learning & certification course. Join webinars, live events eg fashion show