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Last updated on 2024年6月29日

Here's how you can avoid common mistakes as a self-employed marketing analytics professional.

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Venturing into self-employment as a marketing analytics professional can be exhilarating, but it's not without pitfalls. Embarking on this journey requires a blend of analytical skills and business acumen, and even the most seasoned analysts can encounter common mistakes that hinder their success. Understanding these errors and learning how to avoid them can make the difference between a thriving practice and a struggling one. This article aims to arm you with the knowledge to sidestep these missteps and excel as an independent marketing analytics consultant.

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1 Clear Goals

Setting clear, measurable goals is paramount for your success as a self-employed marketing analyst. Without specific targets, your efforts can become scattered, leading to inefficiency and frustration. Start by defining what you want to achieve in both the short and long term, such as acquiring a certain number of clients or reaching a revenue milestone. Then, establish key performance indicators (KPIs) that align with these objectives. Regularly review your progress and adjust your strategies accordingly to stay on track and maintain a sense of direction in your business.

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Raquel Aroca

Economista con Máster en Marketing Digital y e-Commerce | Desarrollo de Productos | Gestión de Proyectos | Consultoría
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Para saber a donde deseas llegar debes establecer objetivos, este es el primer paso para establecer una hoja de ruta, esos objetivos deben ser SMART: - Específicos (Specific) - Measurable (Medibles) - Alcanzables (Achievable) - Realistas (Realistic) - De duración limitada (Time-bound) Esta hoja de ruta te permitirá tener una visión general de a dónde y cómo se quiere llegar en cierto plazo, los objetivos te permitirán evaluar tu resultados en base a ellos, y cerrar los gap que se vayan presentando.

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2 Right Tools

In the realm of marketing analytics, having the right tools at your disposal is crucial. These tools can range from data collection platforms to analysis software, each serving a specific purpose in the data-driven decision-making process. However, it's easy to fall into the trap of accumulating too many tools, which can lead to unnecessary expenses and complexity. Carefully evaluate each tool's functionality and ensure it aligns with your business needs. Opt for versatility and integration capabilities to streamline your workflow and avoid tool overload.

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Raquel Aroca

Economista con Máster en Marketing Digital y e-Commerce | Desarrollo de Productos | Gestión de Proyectos | Consultoría
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Saca el máximo provecho a las herramientas, cuando te plantees adquirir una herramienta, evalúa todo su potencial, y entiende como esta contribuye a los objetivos, una vez adquirida la licencia, el software o lo que aplique, formáte, normalmente los proveedores ofrecen capacitación, aprovecha esa oportunidad para obtener el máximo valor. De nada sirve contar con herramientas y no saber para que utilizarlas o utilizarlas por debajo de sus capacidades, esto te hará perder tiempo y recursos.

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3 Data Quality

As a marketing analytics professional, the quality of your data is the foundation of your insights. Poor data quality can lead to inaccurate analysis and misguided recommendations, damaging your reputation. Ensure that you have robust processes in place for data collection and validation. This includes checking for errors, duplicates, and inconsistencies, as well as ensuring that the data is complete and up-to-date. Investing time in maintaining high data quality will pay dividends by enhancing the credibility and effectiveness of your analysis.

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Raquel Aroca

Economista con Máster en Marketing Digital y e-Commerce | Desarrollo de Productos | Gestión de Proyectos | Consultoría
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Asegúrate de contar siempre con bases de datos de calidad, tal como en un restaurante la calidad de la materia prima determina la calidad de los platos ofrecidos, la calidad de los datos, es un gran punto de partida para obtener análisis relevantes, cuando obtengas datos, revisalos, es cierto que algunas personas tienen un olfato o sexto sentido para saber si los datos que obtiene son los correctos, es probable que esto sea innato, pero esta capacidad puede también entrenarse, así que corrobora, incluso comunícate con los equipos de sistemas encargados del DWH, y entiende como obtienen los datos, eso te permitirá entender son los datos que necesitas.

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4 Client Communication

Effective communication with your clients is essential for a successful self-employed career in marketing analytics. Misunderstandings can lead to dissatisfaction and lost business. Ensure that you clearly articulate the scope of work, deliverables, timelines, and any assumptions made during your analysis. Be proactive in providing updates and addressing any concerns your clients may have. This not only builds trust but also helps in managing expectations and fostering long-term relationships with your clients.

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Raquel Aroca

Economista con Máster en Marketing Digital y e-Commerce | Desarrollo de Productos | Gestión de Proyectos | Consultoría
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Es vital mantener comunicación entre clientes y proveedores, de nada sirve encargarse de, por ejemplo, el SEO o SEM de una compa?ía y no definir reportes o no informar a tu cliente acerca de los resultados, lo normal es que se creen dashwords donde los clientes puedan revisar de forma periódica los resultados, de igual forma mantén reuniones periódicas para revisar el cumplimiento de objetivos, y corregir cualquier desviación.

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5 Continuous Learning

The field of marketing analytics is dynamic, with new methodologies and technologies emerging regularly. To avoid becoming obsolete, you must commit to continuous learning. This means staying abreast of industry trends, acquiring new skills, and updating your knowledge base. Participate in online courses, webinars, and professional networks to keep your expertise sharp. By being a lifelong learner, you ensure that you can offer cutting-edge solutions to your clients, maintaining your competitive edge in the marketplace.

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Raquel Aroca

Economista con Máster en Marketing Digital y e-Commerce | Desarrollo de Productos | Gestión de Proyectos | Consultoría
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"Invertir en conocimientos produce siempre los mejores beneficios". Benjamin Franklin Mantente siempre actualizado sobre las últimas tendencias y herramientas, el mundo es cambiante y nada permanece inmóvil, debes moverte al ritmo en que avanza.

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Stephen M. Lowisz

CEO of Identity Matrix | De-Anonymize Your Website Traffic
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If you're not on top of your game and can bring problems to solve to your clients, you'll be out of no work in no time. Do you know the best tools for multi-touch attribution? What about cohort analysis? Are you aware you can send CRM conversion values to GA4 for value-oriented advertising? There's an endless supply of analytics opportunities when you know your stuff.

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6 Financial Management

Financial management is a critical aspect often overlooked by self-employed professionals. Mismanaging finances can lead to cash flow problems, limiting your ability to invest in business growth. Keep meticulous records of your income and expenses, set aside funds for taxes, and create a budget for your business operations. Consider using financial management software to help track your finances efficiently. A solid financial foundation will enable you to make informed decisions and sustain your business over the long term.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can avoid common mistakes as a self-employed marketing analytics professional.

1

2

3

4

5

6

7

1 Clear Goals

2 Right Tools

3 Data Quality

4 Client Communication

5 Continuous Learning

6 Financial Management

7 Here’s what else to consider

Marketing Analytics

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Here's how you can avoid common mistakes as a self-employed marketing analytics professional.

1

2

3

4

5

6

7

1 Clear Goals

2 Right Tools

3 Data Quality

4 Client Communication

5 Continuous Learning

6 Financial Management

7 Here’s what else to consider

Marketing Analytics

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