Here's how you can attract website or blog traffic through copywriting.

Your headlines serve as your hook - pun intended - to draw your readers in. It has to be quirky enough, funny enough, direct enough, strange enough, exciting enough, scary enough, etc, to make your readers simply want to know more about what you have to say

Your headline should tell readers exactly what they’ll get. Numbers and strong words grab attention. Instead of “Tips for Better Sleep,” go with “7 Proven Strategies to Improve Your Sleep Quality Tonight.”

There is a popular saying that; First impressions last forever The headline is the first thing people see. It grabs their attention immediately A good headline Tells the whole story in 1 or 2 lines Helps improve search engine visibility and ranking. Increases click-through rates and engagement levels. You can use some curiosity provoking phrases Powerful adjectives Innovative verbs clear benefits To craft out your perfect headline. Let them know it is either they read or they read.

A great headline sparks curiosity and promises insight, using numbers, intriguing questions, or bold statements to hint at the value within. Aim for precision and creativity—your headline should not only attract clicks but also set the stage for engagement and credibility.

Headlines have to be 2 things. Short and scroll stopping. You have to be able to grab your reader's attention with just few words. This can be with a shocking fact, statistics or using numbers. Headlines make or break your copy. So make your headline and scroll stopping as possible.

One part of blogging that can not be overemphasized is understanding SEO. It's just as relevant now as it was 10 years ago. Though the algorithms of different search engines could change over time, well written articles with SEO best practices still tend to do better than others. If there's anything anyone needs to learn to drive traffic to their website or blog, it's definitely SEO

SEO takes priority over creative preferences. You may have a particular title you love, or sentences you would prefer not to be changed. If, however, you're missing out on an opportunity to use important keywords in those areas, you'll have to go ahead and fit them in. There's not much point putting content out there that nobody can find. Invite your readers to your work with the correct keywords, but make sure they're in the right place and fit into your text comfortably.

Use tools like Ahrefs or SEMrush to find the keywords your audience is searching for. Place keywords naturally in your headlines, subheadings, and body text. If your blog is about fitness, target keywords like “best home workouts” and include them in your headings and throughout your content.

SEO is vital for driving organic traffic to your website or blog, any day. Start with thorough keyword research to identify terms your target audience is searching for. Integrate these keywords naturally into your content, including titles, headers, and meta descriptions. Optimise images with alt text and ensure your site loads quickly. Update your content regularly to keep it relevant and maintain a mobile-friendly design. Ultimately, understanding and implementing SEO strategies can significantly boost your visibility on search engines, attracting more visitors to your site.

Make the most of white space. Use short sentences and short paragraphs. If you're writing about statistical information, does it really need to be in a block of text, or can you organise it into bullets? End each paragraph in a way that invites the reader to the next. Don't give away everything at once. Spread your most important points throughout the text, hinting at the next one as you go along.

People love stories. Start with a hook, build tension, and provide a resolution. Write like you’re talking to a friend. Short sentences, simple words. Begin your article with a personal anecdote about how you struggled with fitness and how you found a solution. This draws readers in and keeps them interested.

Readers want to be involved in your copy. You can make this happen by, 1. Using words like, 'you': This brings them into the copy and engages their interest. It also makes it conversational. 2. Using storytelling: Humans, no matter the age love a good story. Incorporating storytelling into your copy makes it more engaging. Humans love to connect and in this world where connecting is harder, we want it more. Using these key features, make your copy more engaging.

Engaging content keeps readers on your page longer and encourages them to return. Write in a conversational tone, addressing your audience directly. Use storytelling techniques to make your content relatable and memorable. Incorporate visuals like images, infographics, and videos to break up text and enhance understanding. Encourage interaction through comments and social shares. By prioritising reader engagement, you can build a loyal audience, increase time spent on your site, and improve overall user experience, potentially leading to higher traffic and conversions.

Your call-to-action is a very important element in your copy that tells your audience to do something specific. It should be clear, concise and compelling enough. Your CTA button should have a contrasting color that differs from the rest of the background color to make it stand out and easy to find by your visitors.

A copy is never complete without a Call to Action. This is the action that determines your conversion rate. In copies, your CTA must be one. So as to not distract your reader. It must straight to the point. Provide a straight link that can take them right to the action. No client wants to be stressed. Making your CTA straight to the point and easy to do is key to high conversions.

Your call to action is your ideal customer's north star in whatever content you put out. It's not all about grasping or keeping their attention - even though they're very important as well - it's also about what you do with that attention. Your call to action should clearly define that in ways as concise as possible.

Providing value through your content is key to attracting and retaining an audience. Focus on solving problems, answering questions, or offering new insights relevant to your readers. Use data, examples, and actionable tips to back up your points. High-quality, valuable content not only engages readers but also encourages them to share it with others, expanding your reach. Consistently delivering valuable content establishes your authority and credibility, making your site a go-to resource in your niche, which can drive sustained traffic growth.

Analysing your content’s performance regularly helps you understand what works and what doesn’t. Use tools like Google Analytics to track metrics such as page views, bounce rates, and average time on the page. Pay attention to user feedback and engagement patterns. Based on your findings, adapt your strategies to improve weak areas and capitalise on strengths. Continuously optimising your content and approach ensures you stay relevant and meet your audience’s needs, leading to increased traffic and better overall performance of your website or blog.

Additional Do’s and Don’ts to attract traffic Blending creativity and clarity with strategic offers always works with those heavy traffic soar. Although there is a vital alteration that could be a game-changer in the website copy ? Storytelling is definitely a secret weapon, but overstuffing story narratives might lead to a jumbled and fuzzy concept. The balance should be maintained. ? Staying updated with the latest SEO trends and algorithms works like magic—because what worked yesterday might not work tomorrow. ? Instead of traditional copy, infographic visuals or videos have the potency to reach a wider audience. ? Adding engaging & interactive factors like quizzes and polls is the secret way to make your customers stay longer

What matters more, what we as writers find interesting or what are our readers are interested in? While we may be tempted to write about the former, it's the latter that wins. Stay up to date with trends. You can do this not only by following the socials, but also by using Google Trends, semrush, and other tools. Draw readers to your work by offering information on what they want to hear, then put your own spin on the topic.

If you want to pull the target audience in then 1. Use attention-grabbing headlines with an emotional hook & relevant keywords. 2. Optimise your content for SEO. 3. Create content that offers information, is insightful, solves specific problems, and answers common questions. 4. Encourage readers to take specific actions (e.g., subscribe, share, comment). Make CTAs clear, compelling, and easy to follow. 5. Use high-quality photos, videos, infographics, etc., to make it more appealing. 6. Maintain a conversational tone. 7. Use internal and external links. 8. Promote social sharing. 9. Regularly update old posts with new information or insights.