Here's how you can attract investors by leveraging sustainable design.

This must be an honest and real vision. No BS will do here, we have to be on the same page as an organization and truly be committed to helping make a better future for the next generations.

Being real and honest about your own vision. Exposing risks and way of mitigating them. Prove actual opportunities that are profitable for both the business and the environment.

- Show passion for sustainability: Make it clear that eco-friendly practices are at the heart of your business. - Profit meets purpose: Convince investors you can be successful while helping the environment and society. - Strong vision, strong impact: Paint a picture of a future where your business benefits everyone. - Investor appeal: Highlight that sustainability is good for your brand and their investment.

The magic keyword when it comes to Sustainability design is feasibility. If the solution make sense and has a proper return of investment in maximum 10 years, then I will call it a success. Some sustainable solution I have seen inferenced is just a waste of life! One of my major clients decided to change their restaurant stores to All- Electric, which mean all the heating is done with Hydro power instead of Natural gas. Do you know how much more energy waste is that, and how that is a sustainable solution ?

Introduce the concept of "SROI" or Sustainability Return on Investment. This process examines and quantifies the benefits from sustainable practices, often in terms of the costs of health, social or environmental harms avoided and not so much on direct or indirect financial returns from the investment to the investor. The concept has been in existence for decades and there are multiple resources available to provide the services for analysis. One source of additional information is the Sustainability Knowledge Group. There is a similar approach with a stronger focus on the financial impacts for the investor called "ROSI" or "Return on Sustainability Investment." This is a trademarked name and process developed by NYU-Stern.

* Sustainable design = investor magnet: It sets you apart from competitors. * Speak their language: Show investors how your design cuts waste, saves resources, and helps the environment (saves money too!). * Beyond the fad: Sustainable design isn't just trendy, it builds strong, lasting products. * Future-proof your business: Investors love companies ready for anything! Sustainable design shows you're prepared for coming challenges.

Inova??o e Tecnologia: Materiais e Tecnologias Inovadoras: Destacar o uso de materiais e tecnologias de constru??o energeticamente eficientes e inovadoras, como os listados anteriormente, que podem diferenciar seus projetos no mercado. Eficiência Energética: Mostrar como a integra??o de tecnologias de eficiência energética e fontes de energia renovável pode gerar economias significativas e melhorar a sustentabilidade do projeto.

People speak but numbers SCREAM! 73% of companies surveyed reported increased revenue growth after implementing sustainable product design. As customers increasingly seek out sustainable products, this revenue boost makes companies more attractive investment opportunities. 76% of product manufacturers reported an increase in their ability to attract capital after adopting sustainable design strategies. Investors are expected to grow ESG funds to $30 trillion within this decade, and sustainable companies are better positioned to secure this capital. "Numbers"!

La tendencia del mercado es llorar en base a la transparencia de una empresa. La forma más efectiva a mediante la demostración de acciones sostenibles realizadas a través de la visualización en KPIS. Es mostrar además que, el camino a la sostenibilidad empieza y solo tiende a la mejor. Los peque?os esfuerzos deben sumar hasta convertirse en grandes acciones que, demuestren que una compa?ía es disruptiva con su model de negocio dado que su objetivo es producir dinero mientras que es responsable con el ambiente.

La tendencia del mercado es llorar en base a la transparencia de una empresa. La forma más efectiva a mediante la demostración de acciones sostenibles realizadas a través de la visualización en KPIS. Es mostrar además que, el camino a la sostenibilidad empieza y solo tiende a la mejor. Los peque?os esfuerzos deben sumar hasta convertirse en grandes acciones que, demuestren que una compa?ía es disruptiva con su model de negocio dado que su objetivo es producir dinero mientras que es responsable con el ambiente.

Of course whatever the cause businesses driven by the capital investment always searchibg for profit So when we can use the local sustainable materials to support construction business and emphasize architectural innovations on it that can be actually the major motivator or accelerator for that field

- Sell the $ benefits: Show investors how sustainable design saves money (e.g., lower energy bills). - Attract eco-conscious customers: Sustainable products can command higher prices. - Win-win: Sustainable design is good for the planet *and* your bottom line.

Attracting investors through sustainable design, involves showcasing the financial upside through enhanced energy efficiency, reduced operational costs, and increased property value. For example, LEED-certified projects attract premium tenants and add up to a 5% of value to the building. Furthermore, you can justify higher rental and resale prices, and often qualify for tax incentives and rebates within the City. Emphasize the growing market demand for green buildings, which enhances long-term investment stability and appeal. Additionally, point out how sustainable design reduces regulatory risks and fosters a positive brand image, further driving profitability and investor interest.

1.Sustainable design focuses on energy and resource efficiency, which translates into lower utility bills and operational costs over the long run. This improves profitability and cash flows. 2. Sustainable products and services cater to the growing eco-conscious consumer market, opening up new revenue opportunities. Companies can differentiate themselves and capture additional market share. 3. Sustainable businesses are perceived as more ethical, responsible, and forward-thinking, enhancing their brand value and customer loyalty. A strong brand attracts more investors.

Economias Operacionais: Demonstrar como o design sustentável reduz custos operacionais, como despesas de energia, água e manuten??o. Use exemplos de projetos anteriores que alcan?aram economias significativas.

* Investors don't like surprises. Sustainable design helps avoid trouble with new environmental laws. * Less waste means less reliance on resources that might become expensive or hard to find. * Being "green" shows you're thinking ahead, making your business more stable in the long run.

Relatórios de Impacto Ambiental: Dados Comprovados: Apresentar relatórios e estudos de caso que mostram o impacto positivo de projetos sustentáveis anteriores, incluindo redu??o de emiss?es de carbono, conserva??o de recursos e melhoria da qualidade de vida dos ocupantes. Transparência: Oferecer transparência em rela??o aos métodos de avalia??o ambiental e métricas de desempenho, mostrando um compromisso com práticas sustentáveis.

? Sustainable design wins over everyone: Customers, employees, and investors all care about sustainability. ? Happy stakeholders, happy business: Strong relationships with all groups lead to long-term success. ? Show investors you're built to last: Sustainable design builds loyalty and a positive company culture, making your business more attractive.

Networking e Parcerias: Parcerias Estratégicas: Formar parcerias com empresas, ONGs e institui??es que promovem a sustentabilidade, aumentando a credibilidade e atraindo investidores que compartilham esses valores. Eventos e Conferências: Participar e apresentar em eventos e conferências de sustentabilidade e investimento, para mostrar expertise e atrair aten??o de investidores.

Having a robust system of metrics (beyond GHG) is an effective way of communicating value in sustainable design. The hard truth is that revenue generation will be the #1 metric for a business. Sustainable design is truly sustainable only if it is profitable.

Certifica??es de Sustentabilidade: Certifica??es Relevantes: Destacar como obter certifica??es como LEED, BREEAM, WELL, ou outras pode aumentar a credibilidade do projeto e atrair investidores preocupados com a sustentabilidade. Benefícios Fiscais: Apontar incentivos fiscais e subsídios disponíveis para projetos sustentáveis que podem melhorar a viabilidade financeira.

A robust system that measures, records and tracks the results in numbers is crucial. As they say ‘What gets measured gets improved’ . The building has been built with an intention of sustainability. So it is important to verify that it has the impact as intended. Numbers don’t lie. Following a Rating System (LEED, GRIHA, BREEAM, ESTIDAMA etc.,) is an easy way.

??Demonstrating impact with reliable figures. ??Showcasing compliance to reduce regulatory risks. ??Sustainable design doesn't necessarily reduce cost, though it can increase value (for a niche).