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Last updated on 2024年7月15日

Here's how you can assess your social selling performance on Instagram.

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Understanding your performance in social selling on Instagram is crucial to refine your strategy and achieve better engagement with your audience. Social selling leverages your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals. Instagram, with its visual-centric platform, offers a unique opportunity to connect with your target audience through personalized content and interactions. By assessing your performance, you can identify what works, what doesn't, and how to improve your approach to convert followers into customers.

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Uillen Machado

Especialista em Vendas Complexas B2B | Mentor em Branding Pessoal e Posicionamento de Líderes | Social Selling para…
Bartek Ziemiański

Twoi pracownicy to Twoi najlepsi ambasadorzy w social media ?? Employee Advocacy ?? Social Selling ?? Szkolenia…
Bernie Borges

Vice President Global Content Marketing @ iQor | Content Marketing Strategist | Host The Midlife Fulfilled Podcast |…

1 Profile Audit

To kickstart your social selling assessment, begin with a thorough profile audit. Your Instagram profile is the first impression you make on potential customers. Evaluate your bio, ensuring it's clear, professional, and reflects your brand's voice. Check if your contact information is up to date and if you're using a business account to access valuable analytics. Your profile picture should be recognizable and consistent with your branding across other platforms. Finally, assess your content's aesthetic to ensure it's visually appealing and aligned with your brand identity.

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Uillen Machado

Especialista em Vendas Complexas B2B | Mentor em Branding Pessoal e Posicionamento de Líderes | Social Selling para Resultados | Fundador da IVI B2B | Conectando 80+ Empresas ao Sucesso em 2024
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Para avaliar seu desempenho de vendas sociais no Instagram, defina KPIs como engajamento (curtidas, comentários), taxa de convers?o (cliques para compra) e alcance (visualiza??es). Utilize ferramentas como Instagram Insights e Hootsuite para monitorar essas métricas. Acompanhe curtidas e comentários para identificar conteúdos que ressoam com seu público. Verifique quantos cliques resultam em compras, usando links rastreáveis. Observe o alcance para ajustar seu conteúdo. Colete feedback dos seguidores e ajuste suas estratégias. Gere relatórios mensais para visualizar progresso e identificar áreas de melhoria.

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Bernie Borges

Vice President Global Content Marketing @ iQor | Content Marketing Strategist | Host The Midlife Fulfilled Podcast | Advisor @ Vengreso | Advisor @ USF Digital Marketing Certification Program | Speaker
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Don’t forget to include a link to your website or your online destination of choice for profile visitors to learn more about you.

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Gaurav Mehrotra

?? We Help B2B Agencies & Consultants 3X Their Leads & Clients via LinkedIn! ?? Solve Long Sales Cycles & Poor Followup ?? Lead by Content or ?? Lead by Outreach ??? Integrate CRM & Emails ?? Claim Your LinkedIn Audit??
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A strong Instagram profile audit can be a game-changer for your social selling strategy. Think of it as your digital storefront; it should be inviting and informative. For example, a B2B marketing agency might showcase client testimonials and case studies in their bio to build credibility instantly. This approach can significantly boost initial engagement. Don't overlook the power of a consistent visual theme. A cohesive aesthetic not only enhances brand recognition but also keeps your audience engaged and coming back for more. Remember, your profile is the gateway to your brand. Make it count by ensuring every element aligns with your overall marketing strategy. You got this!

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Genaro Raúl Poma Enrriquez ????

MBA | Conferencista | Negocios Online | Social Selling | CEO | Growth Hacking | Marketing Automation | Amazon KDP Publishing | Desarrollador | Mentor | Negociación | Speaker | Coach | Conferenciante | Gerente de Producto
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Para evaluar el rendimiento de las ventas sociales en Instagram, analizo métricas clave como el alcance, impresiones, tasa de engagement, crecimiento de seguidores y CTR. Utilizo herramientas como Instagram Insights y Google Analytics para rastrear conversiones y ventas directas. También reviso qué tipos de publicaciones generan más interacción y ajusto la estrategia de contenido en consecuencia. Además, presto atención al feedback en comentarios y mensajes directos para entender mejor las necesidades de los clientes. Finalmente, comparo los resultados con los objetivos de ventas y marketing para identificar áreas de mejora y optimizar la estrategia.

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2 Engagement Rate

Your engagement rate is a vital metric in social selling. It measures how actively involved your audience is with your content. To calculate it, add up the total number of likes and comments on a post and divide that by your number of followers, then multiply by 100 to get a percentage. A high engagement rate indicates that your content resonates with your audience, which is critical for building relationships and trust. Compare engagement rates across different posts to understand what type of content generates the most interaction.

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3 Follower Growth

Tracking follower growth is essential for gauging your brand's expanding reach on Instagram. Look at the rate at which you're gaining new followers over time. If you notice spikes in growth, correlate them with specific posts or campaigns to understand what's driving interest. Slow or negative growth may indicate a need to revise your content strategy or engage more with your community. Remember, the goal is not just to grow your follower count but to attract an audience that is genuinely interested in your offerings.

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4 Content Quality

Content is king on Instagram, so assessing the quality of your posts is non-negotiable. Quality content should be original, provide value, and prompt users to engage. Analyze your top-performing posts and identify common elements such as subject matter, hashtags, or visual style. Also, consider the consistency of your posting schedule and whether you're using all of Instagram's features like Stories, Reels, and IGTV. High-quality content can help establish you as a thought leader in your niche.

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Bartek Ziemiański

Twoi pracownicy to Twoi najlepsi ambasadorzy w social media ?? Employee Advocacy ?? Social Selling ?? Szkolenia LinkedIn \ Sales Navigator
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Instagram opiera si? na tre?ci wizualnej: ??Zdj?ciach w postach. Odpowiednio wyeksponowane grafiki przyci?gn? uwag? i zach?c? ludzi do obserwowania twojego profilu. W tre?ci opisowej postów nie mo?esz dodawa? aktywnych linków do produktów. Je?eli publikujesz post sprzeda?owy, kieruj klienta do linku w BIO. ??Stories na Instagramie to miejsce, gdzie anga?ujesz anga?ujesz odbiorców. Mo?esz wykorzysta? je do przedstawienia twojej pracy od ?rodka. Dzi?ki temu ?atwiej si? z tob? polubi?. Anga?uj ich np. za pomoc? relacji – zadawaj im pytania i udost?pniaj ankiety. WA?NE w Stories mo?esz doda? link, wi?c udost?pnij tutaj swój produktowy post i dodaj link do strony. ?? Twórz rolki. 30sekund w których odpowiesz na jedno pytanie z ankiety

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5 Direct Messages

Direct messages (DMs) on Instagram are a goldmine for social selling. They allow you to have one-on-one conversations with potential customers. Review your DMs for responsiveness and tone. Are you replying promptly? Is your communication personalized and helpful? These interactions can build trust and move prospects further along the sales funnel. Efficiently managing your DMs can lead to higher conversion rates and foster lasting customer relationships.

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6 Analytics Review

Finally, utilize Instagram's built-in analytics tools to review your overall performance. Analytics provide insights into who your audience is, when they're online, and how they interact with your content. Pay attention to metrics like reach, impressions, and click-through rates on your profile link. These numbers will help you understand the effectiveness of your social selling efforts and where there's room for improvement. Regularly reviewing your analytics is key to adapting your strategy for better results.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Ayla Ellen

Speaker | Affluent & Abundant Network Show Host | Black Female Founder of Faith-based Tech Company in Pre-Seed Stage
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There is an Outbound & Inbound Social Selling System I use to track sales campaign efforts. Inbound work flow ???? Post -> Follower -> DM Welcome -> Conversation Started -> Link Sent Notice vanity metrics like engagement, likes, and comments are not KPI I measure when social SELLING although when MARKETING they are the KPIs you want to consider. The objective when social selling is to turn the lead into a sale.

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Here's how you can assess your social selling performance on Instagram.

1

2

3

4

5

6

7

1 Profile Audit

2 Engagement Rate

3 Follower Growth

4 Content Quality

5 Direct Messages

6 Analytics Review

7 Here’s what else to consider

Social Selling

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Here's how you can assess your social selling performance on Instagram.

1

2

3

4

5

6

7

1 Profile Audit

2 Engagement Rate

3 Follower Growth

4 Content Quality

5 Direct Messages

6 Analytics Review

7 Here’s what else to consider

Social Selling

给文章评分

感谢您的反馈

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