Here's how you can assess communication channels using logical reasoning.

Primeiro identifique e analise os objetivos de comunica??o, a audiência-alvo, e as características de cada canal disponível, como alcance, interatividade e custo. Em seguida, compare esses fatores para determinar quais canais s?o mais eficazes e eficientes para transmitir a mensagem desejada, garantindo que os recursos sejam utilizados de maneira otimizada e que os objetivos de comunica??o sejam alcan?ados de forma eficaz.

It is good at first to define the objective of each communication that we'd like build. The objective that we have in mind will drive and help us to determine not only communication strategy but also the communication chanel. Different objectives may use different approaches as well as different communication channel. Apart from that, we have to know the audience or people to whom we are going to communicate. Knowing the audience in detail, yheir communication lreference will enrich our knowledge on how to communicate, which channel we are going to us. Next is the urgency of the communication. Our capability to determine the urgency of communicating will be meaningfull to gake further action

L’évaluation de l’efficacité des canaux de communication en Afrique repose sur la connaissance des réalités locales et un raisonnement logique. Par exemple, tandis que la radio reste un média de masse incontournable en zone rurale, les plateformes numériques prennent rapidement de l’importance en ville à mesure que la technologie des smartphones s’améliore. En utilisant des données, telles que les taux d’engagement et les commentaires des consommateurs, les professionnels de l’évaluation des performances hiérarchisent les canaux en fonction de leur audience et de leur efficacité. Une approche basée sur les ratios permet d’attribuer de manière judicieuse les fonds pour garantir un maximum de niveau de performance possibles.

Le même message devra être adapté à chaque audience d’une manière spécifique, prenant en considération les spécificités de l’audience et ses motivations. Comprendre son audience et adapter son message e selon les données de l’audience permet d’établir une base solide pour la réussite de la mission et l’atteinte des objectifs. L’analyse de l’audience permet également d’établir un rapport direct avec les différentes sensibilités et adapter les canaux de communication pour une meilleure compréhension du sujet de la mission

Using pre assumption/pre suppositon would be helpful in creating conducive, mutual and productive communication. Pre assumption is common knowledge on things that known by both parties. So, knowing in detail audience is very much reccomended. For example when I am saying what time is it at lunch time, for the one I already know and also know me, I am not really asking the time instead of informing that we need to break for lunch because it is lunch time. But for the one who does not know me, he/she will say the actual time. Therefore my communication is not effective because the message I sent is not correctly responded. So it is very important to know our audience in detail such us knowledge, culture, perspektif, paradigme, values etc.

Maximize communication impact by blending channels strategically. For instance, use Instagram for visually appealing content, LinkedIn for professional networking and industry insights, and YouTube for in-depth tutorials or behind-the-scenes videos. Tailor your approach based on audience preferences and content complexity. By leveraging a mix of channels like Glossier does with their Instagram for visual storytelling, LinkedIn for professional engagement, and YouTube for tutorials, you ensure comprehensive communication that resonates with diverse audience segments, driving engagement and understanding.

In strategic communication, context is paramount. It guides message crafting, channel selection, and audience understanding. Context ensures relevance, authenticity, and resonance, fostering meaningful connections. By embracing context, communication transcends information exchange, driving impactful outcomes and fostering trust.

Whether you are crafting you message or selecting your channel for your communication, context is critical. For example, if there is a crisis underway (like an approaching hurricane, an incoming government shutdown or a slowly-brew recession), I always want to chose a channel with the appropriate level of speed. Do we need to get a brief message out very quickly? Let's jump onto Slack or send a text. Is it slower moving and will require leaders' to demonstrated their understanding and expertise? A town hall may be a better choice. In most cases, multiple channels will be needed, so creating the right stack will be essential.

Comenzaré con la frase de Charles Darwin que dice "“No es el más fuerte de las especies el que sobrevive, tampoco es el más inteligente el que sobrevive. Es aquel que es más adaptable al cambio”... El mercado está avanzando y cambiando a pasos agigantados, cuándo evalúas los canales a usar puedes darte cuenta de muchas cosas y cambiar cosas que te van hacer muy útiles. En alguna estrategia de contenido, luego de un profundo análisis y evaluación indicaba que uno de los caminos para dicha comunicación era Twitter (hoy X), luego la gente me decía pero ese canal es "político". Pero entregó los primeros clientes. Luego alguien quiso aumentar su clientela usando Instagram (siempre lo usaba), pero la página web le trajo más clientes. Adaptarse!!

Jamás debemos olvidar la importancia del "persona a persona". Un reconocimiento, una oportunidad de mejora, un simple agradecimiento, un "confío en ti", puede ser mucho mas poderoso de lo que imaginamos. Abundan los casos de campa?as de comunicación y tableros de comando con canales de flujo de información, pero en el día a día la cultura de la conversación "face to face" está primera y última. Unas palabras de aliento, como también la información certera sobre lo esperado, son la primera herramienta que debemos usar en una cultura de comunicación efectiva.