Here's how you can assertively promote your products or services as an entrepreneur.

If you're dead sure your product adds value to a customer segment - do some pro bono work - this could be giving away samples for a physical product, offering your service free for one day/week/month. What this demonstrates is your confidence in what you are offering and this is building loyalty in a way that advertising cannot do.

First, know your product inside and out. Understand its features, benefits, and unique selling points. This helps you communicate its value clearly and confidently to potential customers.

Attend as many conference, events and networking as possible. don't hard sell you services. Approach other professionals and talk to them. Get to know who they are and what they do. Again, do not approach them with the idea of selling them on what you do. Don't offer them your business card or brochure unless they ask for it or give you their card first. Find out why they are attending the event and carry on a discussion about the event and the other attendees.

Be human in what you do and never skip implementing a majority of the 6 Principles outlined in "Influence: The Psychology of Persuasion" by Robert Cialdini. Learn to harness the habituated expectations of buyers in your exchanges. An important one is reciprocity. Here's an example of the value of being human. At a recent trip to see @GuyKawasaki speak at Santa Cruz SBDC's Business event, I stayed at Sea Cliff Hotel, picked for proximity and the free breakfast. Morning of, I was rushed and forgot to order coffee with my to-go order. The waitress anticipated that I would need one, so handed me one, with all the fixings, free of charge. I will tell this story forever. That's the value of reciprocity & being human. Clients will sell for you.

Second, listen to your audience. Understand their needs and pain points, and show how your product or service can solve their problems. When people see that you genuinely care about their issues, they are more likely to trust and buy from you. Third, use testimonials and success stories. Real-life examples of how your product has helped others can be very convincing. It provides social proof and shows that your product delivers on its promises.

Targeting the right audience goes beyond demographics and psychographics; it's about creating a customer persona that embodies your ideal customer. Consider employing data analytics and AI tools to refine your targeting. Seth Godin’s concept of “finding your tribe” emphasizes focusing on a smaller, more engaged audience rather than the masses. This ensures your marketing efforts are more impactful and resource-efficient, leading to better conversion rates and customer loyalty.

"From my experience, deeply understanding our target market's lifestyle and preferences has been crucial. We conduct regular customer feedback sessions and social listening to keep our messaging and solutions aligned with our audience’s evolving needs."

Identify and define your ideal customer profile. Use data analytics and market segmentation to focus your marketing efforts on the right audience. Tailor your promotional strategies to meet the needs and preferences of these target customers, ensuring higher engagement and conversion rates.

Be brave to test your solution, fail, adjust and improve. Be vulnerable, a good listener and be humble. It's all about serving customers!

Lastly, be consistent and persistent. Promote your product regularly across different channels. Don't just rely on one method; use social media, email marketing, and other platforms to reach a wider audience. Consistency builds recognition and trust over time.

A compelling pitch is not just about rehearsing a script. It should be dynamic, evolving based on feedback and real-time interactions. Use storytelling to create an emotional connection, as stories are more memorable and impactful than dry facts. Nancy Duarte, a communications expert, suggests structuring your pitch like a story arc—start with the problem, build tension, and climax with your solution. This method not only captures attention but also makes your pitch relatable and persuasive.

Diria que pelo menos metade do sucesso do negócio está aqui. N?o somente pelo discurso da porta pra fora, onde o público final vai ouvir sobre o negócio, mas também dentro de casa como o time estará direcionado a buscar o propósito que está sendo discutido.

"One effective method we've adopted is using story-driven pitches. By sharing real-life success stories of how our services have transformed businesses, we create an emotional connection with potential clients, making our pitch not just informative but also memorable."

As an Entrepreneur I think crafting a best pitch can lead to business growth, A good pitch can help you win customers and demonstrate your value. When presenting your product or service, focus on results. Measure your achievements and communicate them effectively

ENG: Each service/product that you sell and your user/client enjoy is an opportunity to bring new customers. Do not be afraid of asking for testimonials. Some are going to say "no" but focus on those who says yes and show to the world that your product/service is actually useful!! ESP: Cada servicio/producto que vendas y que tu usuario/cliente disfrute es una oportunidad para atraer nuevos clientes. No temas pedir testimonios. Algunos dirán "no", pero concéntrate en aquellos que digan que sí y muestra al mundo que tu producto/servicio es realmente útil.

"We've found that video testimonials are particularly powerful. Showcasing short, authentic clips of satisfied clients on our website and social media has significantly boosted our credibility and attracted more inquiries from prospective customers."

Add a customer landing page to your website. Share customer case studies and testimonials on it. Make sure it surfaces on search, e.g. add a sitelink, create an ad campaign around it. We found that this increased our conversion rates nearly twofold.

Collect and showcase testimonials from satisfied customers. Positive reviews and case studies can significantly enhance your credibility and trustworthiness. Use these testimonials in your marketing materials, on your website, and across social media platforms to build social proof and encourage new customers to try your offerings.

Une Choses que Je peux Ajouter est que Les Témoignages ont Une Puissance Psychologique Forte. Ils Créent Un effet de Crédibilité et Favorisent le positionnement Renforcée de La Marque, Du Produit et de l'enseigne tout en Redorant la réputation de l'entreprise. Avoir Des Recommandeurs Sur un Produit efficace triplera L'effet de Bouche à Oreilles. Menez une Enquete de satisfaction d'une ou deux questions simples, et Triez Les Commentaires de Ceux qui Degagent Dans Leurs propos une énergie positive, et Expriment Les choses avec Des Mots Qui vont avec Votre Culture Commerciale.

Social media has become an incredibly influential place that moulds the purchasing decisions of its users, who can be your potential customers. If you want to understand the power of social media, imagine reaching out to more than 4 billion people with traditional marketing. Impossible right? It helps you build a community of loyal customers and allows you to take good care of them by consistently uploading relevant and valuable content. In today's time and age: Social Media is simply unavoidable. Leverage it power!

"In leveraging social media, we focus on interactive content such as live Q&A sessions and webinars. This approach has not only increased our engagement rates but also positioned us as approachable experts in our field."

Take advantage of social media platforms to promote your products or services. Create engaging content that highlights your offerings and their benefits. Use targeted ads to reach your ideal audience and interact with followers to build a loyal community. Regularly update your profiles with fresh content and promotions.

Engaging and sharing on social media is 'free' (it does cost you your time) .... but so many people in your target audience are on social media that it would be a mistake not to use it to promote your products and services.

Ce qui est Important à Reconna?tre est Qu'aujourd'hui nous Sommes à L'ère Digitale Assistée Par L'intelligence Artificielle. Les Réseaux Numériquement Constitués Jouissent Une Attraction Marquée du marché. Quasiment rien Ne se fait plus ( Commercialement Parlant ) en dehors Des Espaces Digitaux. Les Réseaux sociaux ne sont plus Juste des Espaces numériques sur écran de téléphone, mais sont déjà des Marchés Proprement dits. Il est Bon en Fonction des Tons et des Modeles de Communications Commerciales, de Développer des Présences Proactives sur Pratiquement tous les réseaux qui Regorgent de votre Cible. Sur le Long terme les Bénéfices se font radicalement sentir

When you ask most entrepreneurs about what their 'value proposition' is, they often say similar things such as: great service, quality, etc. One useful tip: you need to have specific and tangible evidence of what sets you apart, what truly gives you an advantage. For example, if you claim to offer 'great service,' what specific actions have you taken to excel beyond your competitors? If you're doing the same things as everyone else (handing out bills, smiling, being polite), then you don't have a unique selling point; you're simply meeting the basic expectations

"One thing I've found helpful is offering value through detailed guides and whitepapers, which are available for free on our website. This content not only educates our audience but also establishes our expertise, encouraging them to turn to us when they’re ready to engage in business services."

Provide additional value to your customers beyond your primary products or services. This could include free resources, helpful content, exclusive deals, or exceptional customer service. Demonstrating your commitment to customer satisfaction can differentiate you from competitors and encourage repeat business.

In my experience it’s not about “promoting products and services”, it’s about selling yourself. As simple as that. Build a personal brand, build a known and trusted reputation. This will open doors.

Remember - your audience first buys into "you" before they "buy" from you. Building trust is your #1 priority irrespective of who you are and what you do and what you sell. No amount of marketing dollars can buy honest trust so focus on that.

Continuously gather feedback from your customers to refine and improve your offerings. Stay informed about industry trends and competitor activities to adjust your strategies accordingly. Networking with other entrepreneurs and professionals can also provide valuable insights and opportunities for collaboration. Always be ready to adapt and innovate to stay ahead in the market.

Don’t overlook the power of building a strong personal brand alongside your product promotion. Customers often buy from people they trust and admire. Gary Vaynerchuk advocates for this, stating that personal branding is about documenting your journey and being authentic. Also, consider the importance of partnerships. Collaborating with influencers or complementary businesses can amplify your reach and add credibility. Finally, ensure you have a solid follow-up strategy. Promotion doesn’t end after the initial pitch; consistent follow-up nurtures leads and converts interest into sales.

Embracing a proactive approach by consistently showcasing your offerings' unique value proposition. Leverage social media platforms to engage with your target audience and build brand awareness. Confidence in your products or services is key, one should not be be afraid to highlight the benefits. Stay adaptable and responsive to market trends to ensure your promotional strategies remain effective.