Here's how you can apply your new skills in real-world creative strategy projects.

Applying new skills in real-world creative strategy projects involves several key steps: 1-Identify Your Skills: 2-Understand the Project Objectives: 3-Research and Analyze: 4-Brainstorm and Ideate: 5-Develop a Strategy: 6-Create and Prototype: 7-Test and Iterate: 8-Implement and Execute: 9-Measure and Evaluate: 10-Reflect and Learn:

Learn the Fundamentals: User Experience (UX) Principles: Grasp essential UX principles such as usability, accessibility, and user-centered design. Design Tools: Familiarize yourself with design tools like Sketch, Figma, Adobe XD, and prototyping tools like InVision. AI Capabilities: Understand how AI can be leveraged in design for things like predictive analytics, personalized user experiences, and automation.

Stand up for what you've learned. You don't have to say, "in my opinion," or "I've recently learned. . ." Own what you know. Own what you learned. Tailor what you're offering to your audience, team, or client of course, but if you know something, then speak it out! Those new skills are best cemented when you use them quickly after acquiring them

Muitas vezes os criativos acreditam que seu trabalho n?o está relacionado às metas. Mas o conhecimento das metas e de como seu trabalho as influencia é fundamental para o atingimento de resultados de forma mais eficiente e criativa. Trace metas consistentes, e avalie se sua estratégia criativa está levando a esses resultados, e se n?o, o que é preciso para corrigir a rota.

When it comes to client work, the key phrase is VISIBLE IMPACT... When developing new skills, we want to instantly apply it to have impact. I recommend fighting this urge for instant gratification and instead take time to find where the new skills would have the most tangible impact that is also visible to your stakeholders. This allows people to develop snapshots of your work over time, each of which is better/different in value add than the previous one.

Define Project Objectives: Client Brief: Start with a clear understanding of the client's needs and expectations. User Needs: Identify the primary user needs and pain points. Project Metrics: Establish key performance indicators (KPIs) that will measure the success of your project.

Conduct Comprehensive Research: Market Analysis: Analyze the market and competitors to identify trends and gaps. User Research: Perform user interviews, surveys, and usability tests to gather qualitative and quantitative data. Data Analysis: Use AI tools to analyze user data, uncover patterns, and generate insights.

Idea generation is easy and can come from everywhere, but designing the roadmap is a different challenge. It's crucial to have someone act as the gatekeeper of the roadmap, ensuring alignment with brand DNA, objectives, and KPIs. Utilizing brainstorming techniques like mind mapping or SCAMPER can help explore diverse perspectives. However, it's the thoughtful design and strategic alignment of these ideas that ultimately drive success.

The SCAMPER creative framework is very helpful to generate ideas. Combining it with a GenerativeAI tool can further enhance the quality and quantity of the ideas generated which leads to even more creative creation.

Ideate Creatively Brainstorming Sessions: Conduct brainstorming sessions with your team to generate a wide range of ideas. AI Assistance: Utilize AI tools for idea generation, such as AI-powered brainstorming platforms. Concept Development: Develop initial concepts and sketches based on the research insights.

Create Rapid Prototypes: Wireframes & Mockups: Develop wireframes and high-fidelity mockups to visualize your ideas. Interactive Prototypes: Use tools like Figma or InVision to create interactive prototypes. User Feedback: Conduct usability testing on prototypes to gather feedback and iterate quickly.

Implement and Refine: Development Collaboration: Work closely with developers to ensure design integrity during implementation. AI Integration: Incorporate AI features that enhance user experience, such as chatbots or recommendation engines. Continuous Improvement: Use analytics and user feedback to continuously improve and adapt the design post-launch.

Beyond the core steps, consider factors such as budget, timeline, stakeholder involvement, and potential risks. Keeping these considerations in mind will help you navigate challenges more effectively and ensure the success of your creative strategy project.