Here's how you can align your personal career goals with your organization's Digital Strategy objectives.

Familiarize yourself with the overall business goals and how digital initiatives contribute to achieving them. Reflect on your strengths and skills as a digital strategist. Set specific personal development goals. These could include acquiring new skills. Look for opportunities to work on cross-functional projects that align with both your career goals and the organization's digital strategy. Keep abreast of the latest trends and developments in digital strategy and marketing. Understanding industry shifts can help you anticipate changes in your organization’s strategy and position yourself as a forward-thinking leader.

Be proactive because you're the director of your life and career. Understand your company’s digital marketing and marketplace strategies, and align them with your own goals. If they're expanding into new marketplaces or focusing on digital ads, dive in. Upskill, take initiative in projects, and make your ambitions known. When you lead your career with intention, you not only grow but help drive the company’s success too.

To align your career goals with your organization’s digital strategy, first gain a deep understanding of the company’s objectives. What are the core goals of the digital strategy? Is it to enhance customer experience, boost operational efficiency, or explore new revenue streams? By understanding these, you can tailor your personal development to contribute meaningfully. Ensure your career ambitions complement these objectives, allowing for growth that benefits both you and the organization.

Digital strategy isn't just about tech—it's about survival. Align or Die. Here's how to ensure you're not left behind: * Drill into your company's digital objectives. Don't assume. Ask. * Identify where your skills fall short. Be brutally honest. * Target learning that directly supports company goals. No fluff. * Solve problems before they're asked. Be indispensable. * Tie your work to measurable outcomes. Speak in ROI. * Build alliances with digital leaders. Be visible. * Propose bold ideas. Push boundaries.

It's very critical to understand your company's vision and mission followed by company's long term and short term strategies. I have seen many upcoming digital strategists with great thoughts and ideas but never aligned with core strategy of the company. This is very critical for success in digital strategy jobs

Most helpful thing that helped me was to pre assess the skills required to create and execute a digital strategy. A strategist should have clear understanding of the skillsets required to successfully executed the digital strategy which should be perfectly aligned with the company.

Setting clear milestones for personal development is crucial. I plan to break down my larger career goals into smaller, actionable steps that align with my organization's digital strategy. For instance, if my company aims to boost its social media presence, a milestone for me could be mastering social media analytics tools. By achieving these milestones, I can directly contribute to the company's objectives while advancing my own skills and career.

Without setting up milestones along with short term and long term objectives or goals, it's very hard to successfully implement the strategy

Leadership isn't a spectator sport. Engage or be sidelined. Speak up or risk becoming obsolete. * Demand face time: -> Schedule regular check-ins with decision-makers. -> No excuses. * Pitch yourself shamelessly: -> Sell your aspirations like your job depends on it—because it does. * Seek brutal feedback: -> Ask for unfiltered critique. -> Grow a thick skin. * Map your path: -> Extract a clear roadmap from leadership. -> Vague promises don't cut it. * Leverage their network: -> Push for introductions to key players. -> Expand your influence. * Demand resources: -> Fight for what you need to succeed. -> Don't settle. * Be uncomfortably bold: -> Present audacious ideas. -> Make them remember you.

I plan to communicate my aspirations clearly and seek feedback on how they fit within the digital strategy framework. By doing this, I can gain valuable guidance on the skills and experiences needed, as well as support in terms of resources or mentorship. This ongoing dialogue ensures that my personal goals are recognized and viewed as integral to the company's digital transformation journey.

Un article récent publié sur Welcome to the jungle parle de l'impact des filles "douées en classe" à qui l'on apprend de bien faire son travail, de ne pas se faire remarquer, de ne pas parler trop fort... Alors qu'en entreprise souvent ceux qui sont promu savent mettre en avant leurs petites victoires, leur performance, et savent se rapprocher du leadership pour faire connaitre leurs aspirations. Ne restez pas sur le carreau, si vous souhaitez évoluer, engagez la conversation avec votre hierarchie et faites leur part de vos ambitions

Si vous êtes par exemple dans une entreprise B2B, être actif sur Linkedin en partageant largement des contenus liés à votre entreprise servira des objectifs multiples : cela vous fera forcément monter en compétences sur les reseaux sociaux, vous renforcerez vos liens avec le service marketing/comm/commercial/direction - à condition bien s?r d'être dans les brand guidelines, vous deviendrez reconnu dans votre réseau comme "top voice" à la fois pour votre entreprise, mais aussi pour le service en question, vous deviendrez une référence et aurez développé votre personal branding, ce qui vous rendra à la fois indispensable à votre entreprise, et à la fois désirable de ses concurrents.