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Here's how you can align your communication goals with the organization's objectives effectively.

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Effective communication is a fundamental cornerstone for any successful organization. Aligning your communication goals with your organization's objectives is not just about talking the talk, but ensuring that every conversation, email, and presentation is a step towards achieving the broader vision. It's about creating a synergy between what you convey and what your organization aims to accomplish. In today's fast-paced business environment, where every interaction counts, mastering this alignment can be the difference between thriving and merely surviving.

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Tatiana Chiari

Estrategista de comunica??o | Especialista em reputa??o, narrativa e treinamentos para marca pessoal, vídeo e palco |…

1 Understand Goals

To align communication goals with organizational objectives, you must first thoroughly understand both. Deep dive into the company's mission, vision, and strategic goals. These are often found in corporate documentation or can be discussed with higher management. Once you have a solid grasp of these, you can tailor your communication objectives to support them. For example, if your company aims to enhance customer satisfaction, your communication goal could be to improve response times to customer inquiries.

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Tatiana Chiari

Estrategista de comunica??o | Especialista em reputa??o, narrativa e treinamentos para marca pessoal, vídeo e palco | Palestrante
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Reuni?es de alinhamento com objetivos claros e bem distribuídos e delegados à equipe, bem como uma sequência de verifica??o do que foi ou n?o cumprido, s?o fatores primários para essa organiza??o. As metas de comunica??o só s?o eficazes quando, primeiro, est?o bastante estabelecidas e alinhadas à cultura organizacional da empresa, bem como à narrativa dos porta-vozes (embaixadores da marca) e colaboradores que a representam.

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Fernanda Machado da Silva

Compliance | Canal de Denúncias | Investiga??o Corporativa | Due Diligence | Governan?a Corporativa | Advogada | Membro Compliance Women Committee
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para que se alinhe as metas de comunica??o interna e externa com os objetivos organizacionais, se faz indispensável ter amplo conhecimento de ambos. Conhecer a estrutura de governan?a corporativa, as métricas da gest?o de riscos e as políticas internas trazem uma compreens?o de como fazer esse alinhamento.

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2 Identify Channels

Identifying the right communication channels is essential for alignment. Different messages may require different modes of delivery, such as emails for formal announcements or instant messaging for quick team updates. Consider the audience, content, and desired outcome when selecting a channel. Ensure that the chosen medium supports the organization's objectives, like using an internal collaboration platform to foster teamwork if increasing collaboration is a goal.

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Fernanda Machado da Silva

Compliance | Canal de Denúncias | Investiga??o Corporativa | Due Diligence | Governan?a Corporativa | Advogada | Membro Compliance Women Committee
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Para que a comunica??o esteja alinhada com os objetivos organizacionais, deve-se identificar quais s?o os canais de comunica??o ofertados pela empresa, podendo ser por e-mail, WhatsApp corporativo ou ate mesmo através de um programa de integridade que envolva uma atividade de lan?amento.

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3 Set Benchmarks

Setting benchmarks for communication effectiveness is crucial. Determine what success looks like by establishing clear, measurable targets related to the organization's objectives. If the goal is to increase market share, a benchmark could be the number of successful pitches to potential clients. Regularly measure your progress against these benchmarks to ensure that your communication efforts are contributing to the organization's success.

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Fernanda Machado da Silva

Compliance | Canal de Denúncias | Investiga??o Corporativa | Due Diligence | Governan?a Corporativa | Advogada | Membro Compliance Women Committee
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Caso haja dificuldade de fazer o alimento entre a comunica??o e os objetos empresariais, deve-se buscar no mercado outras empresas para bechmarks, pratica atualmente bem aceita entre as empresas.

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4 Tailor Messages

Tailoring your messages to resonate with your audience while advancing organizational objectives is a delicate balance. Craft each message with the recipient in mind, considering their needs, expectations, and how the message moves the organization closer to its goals. When discussing project timelines with your team, for instance, emphasize how meeting these deadlines aligns with the company's objective of timely product delivery.

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5 Engage & Listen

Engagement and active listening are key to aligning communication with organizational objectives. Foster an environment where feedback is encouraged and acted upon. This two-way communication ensures that messages are not only disseminated but also received and understood. Engaging with stakeholders and listening to their feedback can provide insights on how to refine communication strategies to better serve organizational goals.

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Fernanda Machado da Silva

Compliance | Canal de Denúncias | Investiga??o Corporativa | Due Diligence | Governan?a Corporativa | Advogada | Membro Compliance Women Committee
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Atualmente devemos adotar a escuta ativa para o bom sucesso da comunica??o interna, conhecer os anseios de todas as partes envolvidas para toda a diferen?a para uma efetiva comunica??o alinhada com os objetivos da empresa.

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6 Adapt & Evolve

Lastly, be prepared to adapt and evolve your communication strategies as organizational objectives change. Stay informed about shifts in company direction and market trends that may influence these objectives. Flexibility and responsiveness in your communication approach will maintain alignment with the organization's evolving goals. Continuous improvement in this area is essential for long-term success and relevance in your role.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can align your communication goals with the organization's objectives effectively.

1

2

3

4

5

6

7

1 Understand Goals

2 Identify Channels

3 Set Benchmarks

4 Tailor Messages

5 Engage & Listen

6 Adapt & Evolve

7 Here’s what else to consider

Business Communications

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Here's how you can align your communication goals with the organization's objectives effectively.

1

2

3

4

5

6

7

1 Understand Goals

2 Identify Channels

3 Set Benchmarks

4 Tailor Messages

5 Engage & Listen

6 Adapt & Evolve

7 Here’s what else to consider

Business Communications

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