Here's how you can advance your career as a product marketer based on performance evaluations.

Nunca debemos de asumir que las indicaciones han sido entendidas y menos que se aplicaran eficientemente sin antes habernos asegurado que no existe dudas por quienes las reciben. Generalmente las retroalimentaciones suceden al término de un proceso o para una evaluación de desempe?o anual, que diferente es recibir retroalimentación permanente y frecuente y así asegurar una conexión de confianza en vez de recibir lo bueno y lo malo acumulados en el tiempo. Mostrar apertura y puertas abiertas con una comunicación horizontal aseguran una retroalimentación franca y sana.

Having the ability to take a step back from yourself allows for the separation needed to take in feedback and review it honestly. Iterative 1:1's are also crucial for the growth of employees, not just the performance review. Learning to pivot, and grow throughout the year will help with the annual evaluation. Set a larger annual years and break down into smaller goals along the way - this ensures a timeline to reach those goals with feedback along the way to adjust and deliver.

Treat feedback as an ongoing conversation rather than a one-time event. Regularly seek input from peers and supervisors to refine your skills continuously. This proactive approach not only shows your dedication to personal growth but also positions you as a dynamic team player who is always striving for improvement.

To advance your career as a product marketer based on performance evaluations, start by analyzing feedback to identify strengths and areas for improvement. Set SMART goals aligned with this feedback and your career aspirations. Address skill gaps through courses, mentorship, and hands-on experience. Show initiative by taking on challenging projects. Network within your organization and industry to stay informed and open new opportunities. Regularly track your progress and adjust plans as needed. Communicate achievements and seek ongoing feedback. Lastly, find a mentor for guidance and support. This strategic approach will help you grow and succeed.

Don't shy away from critical feedback. View it as an opportunity to identify areas for improvement and discuss strategies for development with your manager.

Develop a comprehensive personal development plan that outlines not only your immediate goals but also long-term career aspirations. Include milestones for acquiring new skills, gaining relevant certifications, and seeking mentorship. This plan will serve as a structured pathway to ensure your continuous professional growth and readiness for future opportunities.

Following your evaluation set Specific, Measurable, Achievable, Relevant, and Time-bound goals aligned with the feedback and your career aspirations. These goals can be product-specific (e.g., increase product adoption by X%) or skill-based (e.g., master a new marketing analytics tool).

SMART es un criterio que se utiliza ya tiempo con la finalidad de marcar un derrotero y asegurar un buen resultado. Podemos descomponerlo según sus iniciales que están en ingles: S de Específico, no podemos asignar objetivos que no sean claros y menos que abarquen muchos areas. M de Medible, si no medimos no podemos saber si hemos avanzado en la búsqueda de nuestros objetivos. A de alcanzable, si pedimos un imposible o no asignamos recursos para apoyar el trabajo para llegar al objetivo será difícil conseguirlo. R de Realistas, gran pregunta al fijar objetivos es que si con su logro favorece nuestra posición mejorandola en el tiempo. T de Oportuno, no vale nada si conseguimos un objetivo cuando está fuera de tiempo y obsoleto.

Excelling at what is in your job description is only 1 step in rising as a PMM leader. You must learn about the other cross-discipline capabilities you interact with - whether that is Product, Engineering, or BD. Let's say you often interact with front-end engineers. To better understand their language it is worth taking a very beginner HTML or CSS class.

Hace unos a?os el equipo comercial tuvo un proyecto para un formato de tiendas por conveniencia, pasaba el tiempo y no acertábamos con la propuesta, cambiamos el nombre en varias oportunidades, también corregimos el surtido, el número de dependientes en cada punto de venta, la estrategia comercial, revisamos nuestra competencia y algunas cosas más hasta llegar a la propuesta exitosa que permitió liderar el mercado. Todo este tiempo fue de aprendizaje, de prueba y error, rico en experiencias que al final fortaleció a un equipo que maduraba. Todos crecimos aprendiendo, valorando y replanteando cada falla para hacer del proyecto inicial una realidad exitosa.

Build strong relationships within your company and the broader product marketing community. Attend industry events, participate in online forums, and connect with product marketing professionals on LinkedIn.

Don't be shy about highlighting your accomplishments. Prepare a professional portfolio showcasing your product marketing wins, focusing on data-driven results and the impact you've made.

Have regular self-reflection sessions to assess your progress against your goals. This allows you to identify areas where you're excelling and adapt your approach as needed.