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Here's how you can adapt your SEO strategies for voice search technology as a marketer.

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Voice search technology is rapidly changing the digital landscape, and as a marketer, it's crucial to adapt your Search Engine Optimization (SEO) strategies to stay ahead. With the rise of voice-activated devices, people are increasingly using voice commands for their search queries. This shift means that traditional keyword-focused SEO tactics need to be reevaluated. By understanding how voice search works and the intent behind voice queries, you can optimize your content to be more voice search-friendly and ensure your brand remains visible in this evolving digital era.

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Lorena Bordonaba

Marketing Digital | IAG | Automatizaciones |

1 Optimize Keywords

Voice search queries tend to be longer and more conversational than text-based searches. To adapt your SEO strategy, focus on long-tail keywords that reflect natural speech patterns. These are phrases that are more specific and often longer than the typical one or two-word search terms. By incorporating questions and phrases people are likely to say out loud into your content, you'll improve the chances of your site being picked up by voice search algorithms. Remember, users are more likely to ask complete questions with voice search, so think about the types of questions your target audience might ask related to your product or service.

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Lorena Bordonaba

Marketing Digital | IAG | Automatizaciones |
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Optimizar las palabras clave ha sido un cambio de juego. Supone empezar a poner al usuario en el centro de toda la estrategia, ponernos en su piel y entender como piensa y sobre todo cómo habla, recopilar todo sobre la psique humana. Es por ello que, obtenemos la conclusión de que las palabras de cola larga y preguntas naturales, cobran la máxima importancia. En este nuevo campo las preguntas se asemejan a la forma humana de interactuar por voz. Pasamos de buscar de forma escrita "SEO local Madrid" a "?Cómo encontrar la mejor agencia de SEO local en Madrid?". Incluimos preguntas “cómo”, “cuándo”, “dónde” y “por qué? y dejamos de lado las palabras sueltas por frases completas con preposiciones.

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Márcio Lima, MBA

MBA em Gest?o Estratégica de Marketing | Expertise em Marketing Internacional, Branding de Luxo, Marketing Educacional, Mídias Sociais e Parcerias
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To adapt your SEO strategies for voice search technology, focus on optimizing for natural language and long-tail keywords that mimic conversational queries. Ensure your website is mobile-friendly and has fast load times. Create content that answers common questions succinctly, using FAQ pages and featured snippets. Leverage local SEO by including location-specific keywords, as voice searches often have local intent. Use structured data markup to help search engines understand your content contextually. Regularly analyze voice search trends to stay ahead of emerging patterns and adjust your strategy accordingly.

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2 Structured Data

Structured data is a standardized format for providing information about a page and classifying the page content. Utilize schema markup to help search engines understand the context of your content, making it more likely to be featured in voice search results. Schema can be particularly beneficial for local businesses, as it allows you to provide specific details about your business that voice search devices can relay to users, such as hours of operation, location, and contact information. By implementing structured data, you're essentially giving search engines a roadmap to your content, which can be crucial for voice search optimization.

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Lorena Bordonaba

Marketing Digital | IAG | Automatizaciones |
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En mi experiencia, implementar datos estructurados ha sido una herramienta poderosa en nuestras estrategias de SEO. En un proyecto reciente con una cadena de restaurantes locales, utilizamos el marcado de esquema para detallar horarios de apertura, direcciones y menús. Este enfoque no solo mejoró nuestra visibilidad en los resultados de búsqueda por voz, sino que también facilitó que los clientes encontraran rápidamente la información que necesitaban. Notamos un aumento en la interacción y en la satisfacción del usuario. Los clientes apreciaban la precisión y la facilidad para obtener detalles específicos a través de sus dispositivos de búsqueda por voz.

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3 Mobile Optimization

Since most voice searches are performed on mobile devices, ensuring your website is mobile-friendly is more important than ever. A mobile-optimized site loads quickly, has a responsive design that adjusts to different screen sizes, and offers an intuitive user experience. Search engines like Google prioritize mobile-friendly websites in their rankings, which directly impacts voice search results. To optimize for voice search, ensure your site is easy to navigate on mobile devices, has fast loading times, and features content that can be easily consumed on the go.

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Lorena Bordonaba

Marketing Digital | IAG | Automatizaciones |
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La tasa de usabilidad móvil está ya igualada a la de desktop. En Europa un 46% de búsquedas son móviles. (Estadísticas StatCounter) Hemos llegado a un punto en que en función de la página web que queramos posicionar, ya no creamos una web para desktop y la hacemos responsive, sino que realizamos una versión móvil. Un dise?o desde cero que permita crear diferentes flujos de navegación enfocados en el usuario y la conversión. Cada vez son más los dise?adores web que parten de la premisa de empezar siempre por la versión móvil.

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4 Local SEO

Local SEO is essential for businesses that operate in specific geographic areas. Voice searches often include location-based queries, such as "near me" or "in [city name]." To optimize for these searches, make sure your business is listed in online directories and has consistent name, address, and phone number (NAP) information across the web. Additionally, create content that highlights your local presence and relevance, which can include local landmarks, events, or regional dialects and languages. This will help you rank higher in voice search results for users seeking local information or services.

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Lorena Bordonaba

Marketing Digital | IAG | Automatizaciones |
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Y aquí entra en juego el perfil de Google My Business, uno de los directorios más importantes. Me gustaría a?adir la importancia de asegurarse de que toda la información sea precisa y esté completa. Esto incluye tu dirección, horarios de apertura, número de teléfono y enlaces a tu sitio web.

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5 Content Clarity

The content on your website needs to be clear and easily digestible for both users and search engines. With voice search, providing direct answers to questions can increase your chances of being featured in a voice search result. Create content that directly addresses the questions and needs of your audience in a straightforward manner. Use headings and subheadings to structure your content and make it scannable, as search engines often pull voice search results from these sections. Remember, clarity is key when optimizing for voice search.

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Lorena Bordonaba

Marketing Digital | IAG | Automatizaciones |
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Desde mi experiencia, he encontrado que la clave para destacar en la búsqueda por voz radica en la claridad y la relevancia del contenido. Es fundamental proporcionar respuestas directas a las preguntas que los usuarios podrían hacer verbalmente. Esto no solo mejora las posibilidades de aparecer en resultados de búsqueda por voz, sino que también mejora la experiencia del usuario al ofrecer información precisa y fácil de entender. Para ello es clave el apartado de preguntas frecuentes, este espacio puede resolver todas las cuestiones más típicas de los usuarios. Es una sección que se puede adaptar muy bien a la búsqueda por voz, preguntas que asemejen el habla humana y respuestas concisas y que porten valor.

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6 User Intent

Understanding user intent is critical when adapting SEO for voice search. Voice searches often indicate a user's intent to perform an action, such as buying a product or finding a local service. Tailor your content to match these intents by providing actionable information and clear calls-to-action (CTAs). For example, if someone is likely to use voice search to find a local bakery, ensure your content includes phrases like "order a cake" or "find a bakery near me." By aligning with user intent, you can improve your visibility in voice search results and meet the needs of your audience more effectively.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can adapt your SEO strategies for voice search technology as a marketer.

1

2

3

4

5

6

7

1 Optimize Keywords

2 Structured Data

3 Mobile Optimization

4 Local SEO

5 Content Clarity

6 User Intent

7 Here’s what else to consider

Marketing

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Here's how you can adapt your SEO strategies for voice search technology as a marketer.

1

2

3

4

5

6

7

1 Optimize Keywords

2 Structured Data

3 Mobile Optimization

4 Local SEO

5 Content Clarity

6 User Intent

7 Here’s what else to consider

Marketing

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