Here's how you can acquire new marketing research skills through online courses.

From my perspective, starting with online courses to learn marketing research fundamentals is a wise approach. These courses cover critical areas such as market analysis, consumer behavior, and data collection methods. By mastering skills like survey design, focus group facilitation, and competitive analysis, you’ll build a solid foundation for effective marketing research. The interactive elements in these courses, like quizzes and peer discussions, enhance learning and retention, making it easier to apply newly acquired skills in real-world scenarios.

En la investigación de mercados, como en muchas otras profesiones, el aprendizaje continuo es fundamental. Hoy en día, la tecnología ha facilitado enormemente este proceso. Tuve la oportunidad de tomar cursos en línea relacionados con la investigación de mercados en una prestigiosa institución europea. La experiencia fue excelente, el profesor adaptó los horarios de eventos para que, siendo la única mexicana en el curso, pudiera participar activamente y aprender al máximo. Además, existen cursos automatizados que puedes realizar a tu propio ritmo. La clave del éxito radica en ser disciplinado, autodidacta, aprovechar al máximo la tecnología disponible y verificar la reputación de las instituciones que los ofrecen. Cada aprendizaje cuenta.

I suggest signing up to market research programs that provide the holistic service suite across respondent or audience management, survey building, analytics, and reporting. There are plenty out there that also provide guided projects and templates to help with the skeleton. You just need to put in the final touches and customise it for your brand, competitors, metrics, and features.

Na minha perspectiva facilitará a educa??o continuada, processo de desenvolvimento pessoal e profissional que impacta significativamente na competitividade do mercado de trabalho, o qual exige que os profissionais se mantenham atualizados e em constante processo de aprendizagem para se destacarem frente ao mercado.

Start with introductory courses covering fundamental marketing research concepts, such as market analysis, data collection methods (surveys, focus groups), and basic statistical analysis. Platforms like Coursera, Udemy, and LinkedIn Learning offer comprehensive beginner-level courses from reputable institutions and industry experts.

Once you've mastered the basics, explore advanced courses focusing on specialized research methodologies like conjoint analysis, MaxDiff scaling, or predictive modeling. These courses often delve into specific software tools like SPSS or R, providing hands-on experience with data analysis and interpretation.

A course is really helpful for learning more complex techniques. It's important, however, to take the opportunity to apply these techniques to real world situations to see how they work in practice and whether they deliver the results you're looking for. There may be some trial and error in this as you find the techniques that work most effectively in your particular context and bring the greatest value.

Deepen your expertise in specific areas of marketing research, such as consumer behavior, brand tracking, advertising effectiveness, or social media analytics. Look for courses or certifications offered by industry associations like the Marketing Research Association (MRA) or the American Marketing Association (AMA), which provide in-depth knowledge and industry-recognized credentials.

Here are some practical projects: 1. Apply Concepts: Create surveys, conduct interviews, and analyze real-world data as you learn new techniques. 2. Case Studies: Work on case studies that simulate real marketing research scenarios. 3. Collaborate: Join study groups or forums to discuss projects and share feedback. 4. Internships: Seek internships or volunteer opportunities to apply skills in a real business environment. 5. Personal Projects: Develop your own research projects based on interests or current market trends. 6. Software Utilisation: Use marketing research tools like SPSS, Google Analytics, or SurveyMonkey for hands-on experience. This approach ensures theoretical knowledge is solidified through practical application.

The application of new skills is the most important bit. Seek opportunities to put the new skills into practice on real projects. If you know people who are already using these skills, ask to speak with them or shadow them on a project. If there isn't anyone to do this with, find a low risk project where you can apply them. This is a great way to gain experience and you'll also be bringing new knowledge and skills into the organisation. Your innovation and willingness to try new things will not go unnoticed!

A simple project that you can do is to share a questionnaire with your followers on social media. You can analyze the results based on the information that is available on the respondents and see if you can apply the statistical tools in this simple project

Networking can be the most important contribution of online courses. It can connect you to a wide range of possible colleagues.

There are some key skills which remain relevant and will always be important to be proficient in. There are new areas, however, which evolve over time or which are completely new. Remaining up to date in these new techniques and methodologies is really important. Don't get left behind!

Una de las cosas que se puede hacer es suscribirse a las empresas de vanguardia, con buena reputación, que brinden cursos online y mantenerse atento a las tendencias que promueven, asesorarse y si se considera relevante inscribirse para obtener nuevas habilidades que solucionen necesidades de manera más efectiva que hasta ahora.