To protect my business relationships from a competitor trying to poach a key contact, I’d strengthen the relationship through consistent communication, demonstrating value, and fostering trust. I’d also engage the contact in meaningful projects and collaborations to reinforce loyalty and ensure they feel valued within my network.

Relationships aren’t secured through frequency alone but by the depth of what you bring to the table. Simply offering more communication isn’t enough. As Peter Drucker said, “The best way to predict the future is to create it.” Proactively invest in your contact’s success by helping solve their toughest problems before they ask. This makes your relationship indispensable, not replaceable. Be irreplaceable by making their growth your priority, and no competitor can offer a better deal.

I’d focus on trust and value. Business relationships, for me, are built on mutual respect and delivering results, not just connections. If a competitor tries to poach a key contact, I'd have an open conversation with that person, reinforce the value we’ve created together, and explore future opportunities. I’d also keep bringing fresh ideas and stay proactive in solving their problems. People stick around when they feel valued and see a long-term win-win. Plus, I’m always open to collaboration—even with competitors—if it brings innovation and growth.

When a competitor tries to poach your key contact, focus on fortifying the relationship. Communicate consistently to stay top-of-mind, offer exclusive value that only you can provide, and show appreciation with personal gestures. Building trust and proving your worth ensures long-term loyalty despite external attempts to interfere.