Whenever in doubt focus on real conversations with your best customers (this can also be your team members). Quality beats quantity. It's better to focus on the Top 5 raving fans that help you with customer oder consultant acquisition.

La gestión comercial enfocada en los resultados con apoyo de un buen CRM es lo vital. El día a día bien llevado y con las metas claras te llevará al éxito. Sin embargo, calendarizar eventos de networking se convirtió en un apoyo en las estrategias de adquisición de mediano y largo plazo principalmente. La marca personal y de tu empresa no deben ser descuidadas. Aún si los frutos no se ven rápido.

Basically Networking Events is where you find prospects and its important for building your pipeline and branding. Client meetings are specific and have an agenda which is to sell and win a deal. Balancing them in terms of time is difficult but possible. Be very choosy of the networking events that you wish to go to and ensure that you pick the best. Client meetings take a first priority, don't skip this for sure. Over time you will know which kind of events help you and please attend only those.

I don't see these two options as an either-or. Client meetings in direct sales is obviously a priority because you have a captured audience in a focused setting. Meanwhile, networking events lay the groundwork to make more client meetings possible in the future. Personal quotas should be set with priorities in mind, and finally, I would say the easiest way to sell is through relationships. Depending on your personality, consider which approach helps you create deeper and more meaningful relationships. (A friend will find ways to buy from you just because they like you - get more of those)