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Last updated on 2024年8月7日

You've met potential leads at a networking event. How can you follow up without coming off as pushy?

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Networking events can be a goldmine for sales prospecting, offering a unique opportunity to connect with potential leads in a more personal setting. However, the challenge lies in following up with these prospects without being overly aggressive or pushy. You want to nurture the relationship, not scare them away. It's a delicate balance of showing interest and providing value, while respecting their space and time. The key is to approach the follow-up with tact, personalization, and a genuine desire to help, which can set the foundation for a strong professional relationship.

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Craft a personalized follow-up:

Reference specific details from your conversation to show genuine interest. This approach demonstrates attentiveness and helps differentiate you from other contacts.### *Offer valuable resources:Share an insightful article or invite them to a relevant webinar. Providing useful information positions you as a helpful resource, making future interactions more welcome.

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1 Personal Touch

When reaching out to a lead post-networking event, personalization is crucial. You should reference specific details from your conversation to remind them of who you are. This could be a shared interest, a business challenge they mentioned, or even a joke you both laughed at. By doing this, you show that you were genuinely engaged during your interaction and that you see them as more than just a sales target. It's important to tailor your communication to each lead, as this demonstrates that you value the potential relationship and are attentive to their individual needs.

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Dimaima Maicá

Noah and Ravi's mom | Head Comercial | Sonhos| Conex?es|
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Se for um segundo contato (após o evento), eu tenho um pitch que gosto de usar e me traz bons resultados: Oi [Nome do Lead], ótimo te conhecer no [Nome do Evento]! Adorei nosso papo sobre [Tópico da Conversa]. Fiquei pensando em [Ponto de Interesse Mútuo] e queria saber se você teria interesse em trocar ideias sobre isso em um café virtual? Sem press?o, é só uma oportunidade de nos conhecermos melhor. Se estiver ocupado, tudo bem! Adoraria manter contato e acompanhar seu trabalho. Abra?os,

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Gianna Fargnoli

Supporting + Growing Tech Teams | Surfer
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Follow up promptly and be sure to reference what you spoke about. Keep the conversation about them and their needs instead of what you are looking to gain from them. Be sure to actively listen so you know what to highlight in your follow-up. Be sure to communicate about things outside of just business. People work with who they like, so find a common ground! Last, don't be pushy. Keep in contact, but make sure to work with their timeline and accommodate to their needs.

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Karim Ahmed

Sales & Business Development Operations Manager | Driving Growth & Innovation in B2B Sales | Leading High-Performing Teams, Delivering Operational Excellence & Exceptional Customer Satisfaction
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First: Thank them for their time and the conversation, while adding a Reference for something specific from your conversation to show that you were attentive and genuinely interested & engaged and the most important thing Be sincere and genuine in your follow-up, and be yourself, as people understand and get for which reason you are developing this relationship

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2 Provide Value

One effective way to follow up without being pushy is to offer something of value. This could be an insightful article, a relevant case study, or an invitation to an upcoming webinar that aligns with their interests or business needs. By leading with value, you're positioning yourself as a helpful resource rather than just another salesperson looking for a quick deal. The key is to make sure that what you're offering is genuinely useful to them, which can help build trust and keep the conversation going.

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Karim Ahmed

Sales & Business Development Operations Manager | Driving Growth & Innovation in B2B Sales | Leading High-Performing Teams, Delivering Operational Excellence & Exceptional Customer Satisfaction
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And make sure that it's relevant to their interest and their LOB, and ask questions to get their input and learn something new, as some loves to teach and give their own perspective and they will find happiness in helping someone

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3 Timing Matters

Timing is everything when it comes to following up. You don't want to send an email the very next morning as it might seem desperate, but waiting too long could result in them forgetting about you. A good rule of thumb is to follow up within 48 to 72 hours after the event. This gives them enough time to settle back into their routine while the memory of your meeting is still fresh. It's also important to be mindful of their time zone and work hours to ensure your message is received well.

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Vincent N.

Business Developer France - Leo RegTech | We streamline your compliance processes ??
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After a professional event, it’s easy to lose contact. Personally, I like to follow up quickly to suggest a coffee or a conversation to strengthen the relationship and not just be another business card among many. It’s an opportunity to learn more about each other and explore the potential for collaboration. It’s important that this exchange is informative so that neither party feels like they are wasting their time. I think the best time to do this is about 48 hours after the meeting and the end of the event, to give the person time to reflect and settle down.

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4 Subtle Reminders

If your initial follow-up doesn't receive a response, it's okay to send a gentle reminder after a week or two. However, ensure that your reminder adds new information or value to the conversation. This could be an update on a topic you discussed or additional resources they might find useful. It's critical to avoid making your follow-up feel like a nudge for a response; instead, frame it as you providing additional assistance or information.

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5 Social Engagement

Another non-invasive method of following up is to engage with your leads on social media platforms. Like and comment on their posts, share their content with your network, or congratulate them on recent achievements. This form of engagement keeps you on their radar without the direct pressure of email communication. It also helps you learn more about their interests and business, which can be useful for tailoring future conversations.

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6 Next Steps

Finally, when you do get a response from your lead, focus on the next steps. Whether it's setting up a meeting, a phone call, or sending over more information, make sure that your communication is clear about what you propose should happen next. Always give them the control to decide if and how they want to proceed. This respects their autonomy and reduces the risk of appearing pushy while maintaining forward momentum in the relationship.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You've met potential leads at a networking event. How can you follow up without coming off as pushy?

1

2

3

4

5

6

7

1 Personal Touch

2 Provide Value

3 Timing Matters

4 Subtle Reminders

5 Social Engagement

6 Next Steps

7 Here’s what else to consider

Sales Prospecting

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You've met potential leads at a networking event. How can you follow up without coming off as pushy?

1

2

3

4

5

6

7

1 Personal Touch

2 Provide Value

3 Timing Matters

4 Subtle Reminders

5 Social Engagement

6 Next Steps

7 Here’s what else to consider

Sales Prospecting

给文章评分

感谢您的反馈

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