You've made a promising lead connection. How do you break through their unresponsiveness?

Follow Up Strategically Customize Your Approach Add Value Use Multiple Channels Create Engaging Messages Request Feedback Use Success Stories Value Their Time Be Persistent, Not Pushy

- Ask if its the right time to talk before pitching. - Call as per their convenience if they suggest another time - In case phone is not picked try calling after a day or over weekend - Try reaching out on whatsapp, email or other channels

Respect the lead's time and avoid overwhelming them. Identify the optimal time to reach out based on their industry, role, and previous interactions. Patience is key in nurturing relationships.

Try to connect on a personal level and break the ice before pitching. A good start could be talking about their recent activities on social media or congratulating them on their achievement. Start on a positive note

Focus on showing understanding and genuine interest. For example, Showing empathy for their current challenges or celebrating their recent successes can demonstrate that you're invested in their long-term success, not just in closing a deal.

Thought leadership and creating a value is a great way to build a positive image. Provide a sneak peak into your value addition and the client will be happy to learn more.

Expand on the different ways you can provide value. Think about offering more than just information—maybe suggest a short consultation or provide insights into trends that directly impact their business. This way, you're positioning yourself as a valuable resource, not just a vendor.

You might want to emphasize the importance of matching your approach to the lead's personality. When getting creative with your follow-ups, ensure your tone fits the lead’s style. A playful or lighthearted message can be effective if it matches their company culture, making your outreach feel more personal.

Customize follow-up messages based on the lead's specific needs, interests, and previous interactions. Utilize a combination of email, phone, text, and social media for a comprehensive follow-up strategy.

Stress the need for a subtle touch. Engaging on social media should be done thoughtfully. Commenting with meaningful insights or sharing content that adds value can help you re-engage with the lead without appearing pushy or sales-driven.

Highlight the value of leaving a positive lasting impression. Respecting their silence means being patient and acknowledging that now might not be the best time. By keeping the door open politely, you ensure that they’ll remember your approach positively when they are ready to reconnect.

Sometimes, people have a hard time saying no. Maybe the prospect only seemed to be promising but wasn't after all. It happens. Sales is a numbers game, after all.