You’ve just made a great new contact at a networking event. How can you make sure they remember you?

1 Send a personalized email

The first step is to send a personalized email to your new contact within 24 hours of meeting them. Don't use a generic template or copy and paste the same message to everyone. Instead, mention something specific that you talked about, such as a common interest, a challenge they faced, or a compliment on their work. This shows that you paid attention and that you care about them as a person, not just a prospect.

3 Stay in touch and follow up

The third step is to stay in touch and follow up with your new contact. Don't just disappear after one email or phone call. Instead, keep the conversation going and show interest in their progress and feedback. You can also invite them to another event, a coffee meeting, or a demo, depending on the context and the stage of the relationship. This shows that you are persistent and that you want to build trust and rapport.

4 Be authentic and memorable

The fourth step is to be authentic and memorable in your communication and interaction with your new contact. Don't just say what you think they want to hear or act like someone you are not. Instead, be yourself and express your personality, your values, and your passion. You can also use humor, stories, or anecdotes to make your messages more engaging and memorable. This shows that you are human and that you have a unique voice.

5 Ask for permission and feedback

The fifth step is to ask for permission and feedback from your new contact. Don't just assume that they are interested in your product or service or that they are happy with your communication style. Instead, ask them if they want to hear more from you, if they have any questions, or if they have any suggestions on how to improve your relationship. This shows that you respect their preferences and that you are open to learning and improving.

6 Create a call to action

The sixth step is to create a call to action for your new contact. Don't just leave them hanging or waiting for your next move. Instead, give them a clear and specific action that you want them to take, such as signing up for a free trial, scheduling a consultation, or referring you to someone else. This shows that you have a clear goal and that you are confident and assertive.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?