You've got a hot lead who's gone cold. How do you reignite their interest in your product?

Revisiting a hot lead that has turned cold can be challenging but is often worthwhile. Here are my quick suggestions: - Analyse the contact's previous behaviour and interactions - Follow, engage and interact when you have something to add - Reach out in a timed way and re-connect - Invite to something relevant And remember to be relevant from the contact's perspective, you must understand how it is to be the contact.

My advice: give it time. Sometimes, the only thing standing between you and a meeting with your lead is timing. For example I just booked a meeting with a lead I hadn't outreached to in several months. But then I saw something they posted that I liked and engaged with it. My prospect replied to my comment and when I sent them a message later on asking if it would make sense to meet they accepted. Your timing is not you prospect's timing. But make sure to show up when it is.

This is a tough one as it's hard to determine why they have gone cold. You could try a different stakeholder in the organisation as another way to re-engage the company. It comes back down to the business outcome you are solving for, is that a priority for the organisation and do they have a sense of urgency to fix it. Generally the contact goes cold when you are not a priority and it's put on hold for when it is. At times we need to create that sense of urgency my sharing a perspective or insight that they might not be aware off that could lead to your solution.

To reignite a cold lead’s interest, personalize your approach. Start by revisiting their pain points and demonstrating how your product specifically addresses them. Share recent success stories or case studies that relate to their industry. Offer a limited-time incentive, such as a discount or a free trial, to create urgency. Engage them with new, relevant content like an insightful blog post or webinar. Lastly, ensure your follow-up is timely and empathetic, showing genuine interest in their needs and readiness to provide value.

Think of ways you can provide added value to the customer. Is there additional information or resources you can share with him? Can you offer a discount or special offer to reignite the enthusiasm? This may be the most effective step Then the second step is to re-evaluate needs Focus on understanding his current aspirations and how you can help achieve them. This will help you customize your message and deliver an offer that is more relevant to their specific needs. By focusing on providing real value to the customer, you can revitalize the relationship and rebuild momentum. Remember, reconnecting in a different way and providing added value are keys to effectively re-engaging the customer

If a hot lead has gone cold, reigniting their interest requires a personalized approach. Reach out with a tailored message that references previous conversations and highlights how your product addresses their specific needs. Share relevant updates, success stories, or new features that might resonate with them. Offer a special promotion or incentive to reignite their interest. Ask open-ended questions to understand their current situation and concerns, demonstrating your commitment to providing a solution that fits their unique requirements.

If the lead was previously warm, remind them why that was the case. Like that: "Hey Mike, last time we spoke you said scalability was a serious concern for the short to mid term future. Hopefully you managed to solve that! If not, I'm happy to chat." You just reminded your lead why they were interested in your services in the first place + gave them an easy out. Cost of inaction + no pressure is a good way to follow up with a lukewarm lead.

Personalizar tus mensajes muestra que realmente te importa el cliente y sus necesidades específicas. Esto puede marcar la diferencia entre una venta más y una oportunidad perdida.

When a hot lead goes cold, offering value can help reignite their interest in your product. Reach out with information that directly benefits them, such as industry insights, a whitepaper, or a case study relevant to their business. Highlight any new features or updates that address their specific pain points. Provide a limited-time offer or exclusive discount to create urgency. Personalize your communication to show that you understand their needs and are committed to providing solutions that add real value to their business. This approach demonstrates your dedication and can rekindle their interest.

Personally not a fan of flash sales or once in a lifetime discounts and that kind of stuff. Don't get me wrong, it works great with electronics or FMCG but when we're talking about complex services and solution, I'm really not sure it's the right path. However, if you missed an important pain point on your first call with the once warm prospect, then by all means make sure you show you can indeed solve it this time. One thing I do think is useful is highlighting new features that didn't exist the first time you outreached to your prospect, and that might help him now. Just make sure you don't sound desperate, people don't like to be pressured to buy.

Siempre hay que aportar algo nuevo a la mesa. Algo que realmente resuene con las necesidades actuales del cliente y le demuestre que no solo quieres vender, sino ayudar.

A veces, el tiempo lo es todo. Un no ahora no significa un no para siempre. Revisar con tacto y en el momento adecuado puede convertir un no en un sí.

Precision and accuracy. This is what you actually need here. Social proof is nice but have a look at those similarly same outcomes, formulated in 2 different ways: 1. "Our client needed to recruit a lot of reps in a very short period of time, and we managed to deliver everything as planned" 2. "Microsoft were expecting a ~400% increase in support requests after the release of their new LLM. We managed to ramp our team of CSRs up, successfully recruiting and training +300 FTEs in less than a month" The second version shows you know your stuff. That's how you build trust. And trust is why prospects buy from you.

Las recomendaciones de otros son oro. Mostrar cómo otros han tenido éxito con tu producto puede ser el empujón que necesita alguien para decidirse.

I'd you told me there are SDRs out there who use only one channel, I wouldn't believe you. But if it's how you work – wtf mate? Personally I'm a big fan of video messages and cold calls. Video messages help prospects put a face to a random profile, and see for themselves you're actually talking to them specifically, and not to hundreds of anonyms in your campaign list. Cold calls – when done right, are brutally effective. Whatever you do, just make sure you meet your prospects where they are, but also where they dont expect you ti be.

Como gestor de equipe sempre fa?o isso, ou melhor ainda troco de consultor, as vezes sinto que a pessoa só n?o foi com a minha cara, n?o gostou da minha voz ou tem mais facilidade em negociar com alguém do sexo feminino, ent?o sempre quando um lead n?o responde aqui na minha equipe fazemos essas “trocas” para tentar reaquecer

If a lead who showed genuine interest in your product or service has gone cold, there's often a reason why (objection) beyond them just being busy. The only way to reignite the opportunity is to figure out what this is. If following up by email isn't working, pick up the phone and call them. Once you've figured out the reason (or were unable to, but can guess based on the context), put them in a multi-touch sequence that addresses their objection/concern and offers value.