You've faced poor ad performance. How can you revamp media vendor deals effectively?

If ad performance has been underwhelming, renegotiate media contracts by presenting data that highlights what isn’t working. Suggest more favorable terms or alternative solutions, like performance-based pricing, to ensure that the supplier is motivated to improve results while keeping costs under control.

To revamp media vendor deals after poor ad performance: Analyze Performance: Identify underperforming metrics and channels. Audit Media Mix: Ensure vendors align with your target audience. Negotiate Terms: Switch to performance-based pricing models (CPA/CPC). Test and Optimize: Include flexibility for testing and early termination. Demand Transparency: Request clear reporting on audience targeting and placement.

??. ?????????????? ??????????????????????: Identify root causes of poor performance, like ineffective targeting or low-quality creative. ??. ???????????? ????????: Collect campaign metrics, audience demographics, and competitor activity. ??. ????-???????????????? ????????????????????: Ensure campaign objectives align with current market conditions. ??. ?????????????????? ??????????: Use data to renegotiate with your media vendor on pricing & targeting options. ??. ???????????????? ?????????????????????? ??????????????: Look for better terms from other vendors. ??. ?????? ?????????? ????????????????????????: Define performance benchmarks & KPIs. ??. ?????????????? ?????? ????????????????: Continuously assess & adjust the campaign as needed.