You're about to write a sales email. What are the key things you need to keep in mind?

I want you to read this excerpt by Eugene Schwartz & I want you to burn it into your mind. Ready? Go... "The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself, and not from the copy. Copy cannot create desire for a product. It can only take the hopes, dreams, fears, and desires that already exist in the hearts of millions of people, and focus those already-existing desires onto a particular product. This is the copywriter's task: not to create this mass desire - but to channel and direct it."

Here's your cheat sheet for writing a killer sales email: 1/ Who will read your email? Understand their pain points and goals. 2/ Write it for THEM: Segment your email list and tailor your message. 3/ Be a human: Use a professional tone, address them by name, and show empathy.

Clearly articulate the value proposition of your product or service, addressing how it specifically addresses their challenges. Use language that connects emotionally, emphasizing benefits over features. Keep the email concise and compelling.

The #1 important part of an email. If your subject line sucks, nobody will bother to read the email. here are my fav tips: 1/ Make a bold claim 2/ Use unexpected metaphors 3/ Add numbers 4/ Bust a myth Also, avoid using jargons and keep the subject line short. Ideally 6-8 words MAX

7. **Here's what else to consider**: - Personalization: Tailor your email content to each recipient whenever possible to increase relevance and engagement. - Follow-up strategy: Plan a follow-up sequence to nurture leads and increase the chances of conversion. - Compliance: Ensure that your email complies with relevant regulations, such as GDPR or CAN-SPAM, to avoid legal issues. - A/B testing: Experiment with different elements of your email, such as subject lines, CTAs, and content, to identify what resonates best with your audience.

Use concise and action-oriented language to grab attention. Consider personalization or urgency to increase open rates. For example, "Unlock Success with [Product Name]: Your Key to [Benefit] Awaits! Limited-Time Offer Inside."

When writing a sales email, it's crucial to keep the following key things in mind: 1. **Know your audience**: Understand the needs, preferences, and pain points of your target audience to tailor your message effectively. 2. **Write a catchy subject line**: Grab the recipient's attention with a subject line that is concise, engaging, and relevant to the content of the email. 3. **Craft a compelling body**: Provide valuable information about your product or service, focusing on benefits rather than just features. Use persuasive language and storytelling to captivate the reader.

4. **Include a clear call to action**: Clearly state the desired action you want the recipient to take, whether it's clicking a link, scheduling a call, or making a purchase. 5. **Proofread and test your email**: Double-check for any grammatical errors, typos, or formatting issues. Test different email clients and devices to ensure compatibility and readability.

In the body, focus on customer-centric language, emphasizing benefits and solutions to their challenges. Keep it concise, addressing their pain points and offering clear value propositions.

Writing a clear Call to Action is super important because it tells people what to do next. 6 Tips to write an Impactful CTA like expert. Keep it Clear: Make sure people understand what you want them to do. E.g "Buy Now" or "Sign Up Here." Make it Urgent: Create a sense of urgency so people feel they need to act fast. E.g "Limited Time Offer" or "Act Now!" Focus on Benefits: Tell people what they'll get out of clicking the button. E.g, "Get 50% off" Use Action Words: Use strong verbs that encourage action, like "Shop," "Discover," or "Start." Keep it Short: Don't make your CTA too long or complicated. Short & sweet works best. Use Buttons: Use button instead of plain text. Buttons are easier to spot and click on. Practice = Expert!

Tell people what you want them to do: You want them to buy a product? Ask them to buy it. Book a call with you, give them a link to book a call. Most people don't get what they want because too afraid to ask for it.

Most of us realised we messed up an email after we hit 'send'. Don't do this again: 1. Don't hit send before reading the email twice. 2. Send it to a friend to proofread if it's a sensitive/important/long email. 3. Install Grammarly extension because it will give you feedback as you write. 4. Check all the links to ensure there are not broken links.