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You're working on a journalism project. What media analytics tools will help you succeed?

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Media analytics tools are essential for any journalism project, whether you're reporting on breaking news, investigating a story, or creating engaging content. They help you measure the impact, reach, and quality of your work, as well as identify trends, insights, and opportunities. In this article, we'll explore some of the media analytics tools that can help you succeed in your journalism project.

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Anurag Batham

Writing, because I can│70% of My Body is Made of Cinema
Eli?a Roche

Chef and Copywriter. Half French, half Turkish.

1 Data visualization

One of the most powerful ways to communicate your findings and tell your story is through data visualization. Data visualization tools allow you to create charts, graphs, maps, and other interactive elements that make your data more accessible, understandable, and compelling. You can use data visualization tools to showcase your data sources, highlight key facts and figures, compare and contrast different scenarios, and reveal patterns and relationships. Some of the data visualization tools you can use include Tableau, Flourish, Datawrapper, and Infogram.

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Turki Ali Al-Balushi

Journalist and storyteller @alqissahlab | Oman Correspondent @ New York Times | Helping organizations grow their digital presence through compelling storytelling
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Incorporate compelling data visualizations, such as charts or infographics, to make complex information more accessible and engaging for your audience. Choose appropriate tools like Tableau or Google Data Studio for effective visualization.

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2 Social media monitoring

Social media is a vital source of information, feedback, and engagement for journalists. Social media monitoring tools help you track and analyze what people are saying about your topic, your brand, your competitors, and your industry on various platforms. You can use social media monitoring tools to find relevant conversations, identify influencers and advocates, measure sentiment and reputation, and discover new angles and perspectives. Some of the social media monitoring tools you can use include Hootsuite, Sprout Social, Mention, and Brandwatch.

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3 Content analysis

Content analysis tools help you evaluate the quality, relevance, and effectiveness of your content. Content analysis tools use natural language processing, machine learning, and artificial intelligence to analyze your text, audio, video, and images. You can use content analysis tools to check your grammar, spelling, and readability, optimize your keywords and SEO, assess your tone and sentiment, and generate summaries and headlines. Some of the content analysis tools you can use include Grammarly, Hemingway, Yoast, and Lumen5.

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Eli?a Roche

Chef and Copywriter. Half French, half Turkish.
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A pretty wide scope from LinkedIn on this one. A "journalism project" covers enormous ground and success comes after publishing. That said, the basic Five W's can never fail you as you prepare. WHO are you writing for, WHAT are they looking for and WHY? WHEN is the deadline or appropriate time to publish for maximum traction? And WHERE should you publish to best serve the audience? Meanwhile Yoast, Grammarly, AI or a great irl human Sub Editor can help with accuracy and tone of voice.

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4 Audience analytics

Audience analytics tools help you understand who your readers, viewers, and listeners are, what they want, and how they behave. Audience analytics tools collect and analyze data from your website, app, newsletter, podcast, or other channels. You can use audience analytics tools to segment your audience, measure your traffic, conversions, and retention, personalize your content and offers, and test and improve your user experience. Some of the audience analytics tools you can use include Google Analytics, Mixpanel, Mailchimp, and Podtrac.

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5 Media intelligence

Media intelligence tools help you monitor and measure the performance and impact of your media coverage across online, print, broadcast, and social media. Media intelligence tools use data mining, text analysis, and sentiment analysis to provide you with insights and metrics on your media exposure, reach, share of voice, sentiment, and reputation. You can use media intelligence tools to benchmark your performance against your competitors, identify gaps and opportunities, and evaluate your return on investment. Some of the media intelligence tools you can use include Meltwater, Cision, NewsWhip, and BuzzSumo.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Anurag Batham

Writing, because I can│70% of My Body is Made of Cinema
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Rawgraphs in one of the best tools I've used. It's free and classy. You can literally turn any data into a striking visual that can instantly grab anyone's attention.

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You're working on a journalism project. What media analytics tools will help you succeed?

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1 Data visualization

2 Social media monitoring

3 Content analysis

4 Audience analytics

5 Media intelligence

6 Here’s what else to consider

Journalism

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