You’re working with influencers, but are you considering these important factors?
Influencer marketing is a powerful way to reach your target audience, boost your brand awareness, and generate leads and sales. But it's not as simple as finding popular people on social media and paying them to promote your products or services. You need to consider several important factors before, during, and after your influencer campaigns to ensure that they align with your goals, budget, and ethics. Here are some of the key aspects you should think about when working with influencers.