登录查看更多内容

You’re trying to improve your brand’s visual identity. What logical reasoning should you use?

由人工智能和领英社区提供技术支持

Your brand’s visual identity is more than just a logo or a color scheme. It’s a way of communicating your values, personality, and message to your audience. But how do you create a visual identity that is consistent, coherent, and compelling? You need to use logical reasoning to guide your design decisions and align them with your brand strategy. Here are some steps to help you improve your brand’s visual identity with logic.

此文章中的业界达人

由社区从 30 条内容中精选。了解更多

Nidhi S.

Top Interior Design Voice in the World | Head of Interior Design @ Nidhi's Official | 21 Years Experience
Priya Tailor

Lead Generation Strategist | Connecting Companies with Ideal Clients | Expert in Data-Driven Outreach and Lead…
Kushlani De Silva

Marketing as a Service | Fractional CMO and Head of Marketing

1 Define your brand identity

Before you can improve your visual identity, it’s important to define your brand identity. This includes your purpose, goals, core values, unique selling proposition, brand personality, voice, and tone. To do this, ask yourself questions such as what is your purpose and why do you exist? What are your goals and how do you measure success? What are your core values and how do you live by them? What is your unique selling proposition and how do you differentiate yourself from competitors? What is your brand personality and how do you express it? What is your brand voice and tone and how do you communicate with your audience? By answering these questions, you can create a clear brand identity statement that summarizes who you are and what you stand for. This statement will serve as the foundation for your visual identity and help ensure it’s aligned with your brand strategy.

添加您的观点

Nidhi S.

Top Interior Design Voice in the World | Head of Interior Design @ Nidhi's Official | 21 Years Experience
举报内容
Logical reasoning is crucial when enhancing our brand's visual identity. I will establish our brand, choose appropriate components (logos, colours, and typography), make guidelines, look into industry trends, and take cultural context into account. The important thing is to be consistent and purpose-driven.

已翻译

赞
Priya Tailor

Lead Generation Strategist | Connecting Companies with Ideal Clients | Expert in Data-Driven Outreach and Lead Nurturing | Open for Paid Collaboration
举报内容
When building a brand identity, start by asking yourself "WHY" and "HOW". This clarity will guide you in showcasing your brand effectively in a crowded market.

已翻译

赞
Kushlani De Silva

Marketing as a Service | Fractional CMO and Head of Marketing
举报内容
Defining your brand identity, which guides your visual representation, hinges on factors such as your brand personality. Consider whether you aim to convey traits like confidence, security, and stability. If so, opting for bold colors, fonts, and associated imagery may be suitable. Additionally, assess if your customers prioritize qualities like trust, scalability, and long-term partnerships. These considerations shape the overall tone and style of your visual assets and identity.

已翻译

赞
Taiíra R.

Employer Branding | Endomarketing | Comunica??o Interna | Conteúdo Humanizado | Experiência
举报内容
Pra aprimorar a identidade visual da marca, eu faria os três passos abaixo: #1 Diagnóstico: Realizaria um estudo da identidade atual pra identificar quais s?o os pontos fortes e fracos, considerando feedback de clientes, pessoas internas e tendências de mercado. #2 Sintonia: Garantiria que a nova identidade esteja alinhada com o cora??o da marca (valores, propósito e vis?o da empresa), refletindo o que a marca realmente representa. #3 Testes: Apresentaria a nova id visual, de dentro pra fora (primeiro pessoas colaboradoras depois os demais stakeholders) e coletaria dados e feedbacks para lapida??o. Depois dos ajustes feitos, é hora de abra?ar a consistência de marca na comunica??o pra gerar reconhecimento!

已翻译

赞
Alex Morán Navia

Consultor de marca personal en LinkedIn | Transformo tu perfil en un imán de oportunidades | LinkedIn Top Voices | CMO en GuruSoft Latam
举报内容
No podemos hablar de identidad de marca sin mencionar la teoría del Golden Circle o Círculo Dorado del gran Simon Sinek. Allí se detalla el qué, el cómo y el porqué de una marca. Es en esta última que la marca, sea personal o empresarial, descubre su propósito y razón de ser. Aquello para lo cual está en este mundo es lo que moverá los demás hilos de su identidad, pasando a la verbal (lenguaje y tono) y a la visual (identidad visual corporativa). ?

已翻译

赞

加载更多内容

2 Choose your brand elements

Once you have defined your brand identity, it’s time to choose your brand elements. These are the visual components that represent your brand and convey your identity to your audience, such as a logo, color palette, typography, imagery, icons, and patterns. To make sure that they are relevant, distinctive, consistent, scalable, and flexible, you need to do some research, brainstorming, and testing. You should study your target market, competitors, and industry trends. Generate ideas and sketch concepts. Test your designs and get feedback from stakeholders and customers. All of this will help you create brand elements that reflect your identity and stand out from the crowd.

添加您的观点

Cristiane Thiel

Business Strategy | Branding | Content Marketing | Growth | CMO | Business Intelligence | Data-Driven Marketing
举报内容
Begin by studying your target market, competitors, and industry trends. Understand the visual language commonly used in your industry and identify opportunities to differentiate your brand. Generate ideas and concepts for your brand elements based on your research and brand identity. Consider how each element contributes to conveying your brand's personality, values, and unique selling proposition.

已翻译

赞
Marcus Laing

Communications and Outreach Specialist at Voices for Georgia's Children
举报内容
Keeping simplicity in mind is key here. Often we as professionals forget that while our subject matter is second nature to us, the branding and elements we choose are often our audience's first introduction to our business/industry. Don't give them too much to think about at first glance. Use your prose to explain, use the poetry of your brand elements to tell an engaging, high-level story.

已翻译

赞
Henrique Michelini

CMO | Marketing 360° | Transforma??o Digital | Branding | Marketing Digital | Inova??o | Performance | Comunica??o | Mentoria
举报内容
Além do logotipo, você também pode criar outros elementos visuais, como padr?es, ícones, ilustra??es ou fotografias que complementem a identidade visual da sua marca e ajudem a contar sua história de forma visual.

已翻译

赞
Alex Morán Navia

Consultor de marca personal en LinkedIn | Transformo tu perfil en un imán de oportunidades | LinkedIn Top Voices | CMO en GuruSoft Latam
举报内容
La psicología del color estudia la reacción que tenemos los seres humanos a estímulos visuales de los colores. Pareciera cosa irrisoria, pero en realidad cada color tiene una representación. El azul denota seguridad, serenidad, calma, mientras que el naranja energía, diversión y fuerza, por citar dos ejemplos. Elegir el color correcto para el producto correcto. Esa es la cuestión. Existen aplicativos que generan paletas de colores, como Coolors o Adobe Color. De allí puedes sacar mucha inspiración. Por otro lado, también puedes contratar a un experto en branding, que por cuenta propia o con su equipo, elegirán colores que hagan match con las últimas tendencias del dise?o. ?

已翻译

赞
Fernando Escarlate

Diretor de Contas & Partner na @F2F Digital | Estratégias de Marketing | ABM | Branding & Performance | Inbound
举报内容
Choose brand elements that resonate with your audience! the logo should be memorable and align with your brand's personality and values. color palette should reflect the desired tone, while typography needs to complement the brand's character and be readable. imagery should be consistent and reinforce the identity. the brand story should emotionally connect with customers...

已翻译

赞

3 Create your brand guidelines

Once you have chosen your brand elements, you need to create your brand guidelines . These are the rules and standards that govern how you use your brand elements and maintain your visual identity, such as logo usage, color specifications, typography styles, imagery guidelines, icon styles, and pattern applications. To create effective brand guidelines, they must be clear enough to explain the purpose and meaning of each element and how to use it correctly. They should also be comprehensive enough to cover all possible scenarios and situations where the brand elements will be applied. Additionally, they should be accessible, easy to find, read, and follow by anyone who works with your brand. Lastly, they should be updated regularly as your brand evolves and grows. To create your brand guidelines, you need to document your design decisions and rationale with examples and illustrations of the elements in action. Furthermore, you need to share these guidelines with your team and partners and ensure that they follow them consistently.

添加您的观点

Lourdes Plaza

| Top Voice Artificial Intelligence | Consultor de Estrategias de Growth Marketing | Inteligencia Artificial | Automatización de procesos con GPT | Estrategias de Marketing | Analítica CRO| LinkedIn B2B y personal | ??
举报内容
Considerar la psicología del color y cómo cada tono puede influir en la percepción de tu marca. El color no solo mejora el reconocimiento de marca en un 80%, sino que también comunica valores y emociones específicos a tu audiencia. No subestimes la importancia de una tipografía coherente. Al igual que el color, la tipografía comunica el tono y los valores de tu marca. Una tipografía consistente en todos los canales mejora la legibilidad y la conexión emocional con tu audiencia.

已翻译

赞
Marcus Laing

Communications and Outreach Specialist at Voices for Georgia's Children
举报内容
In addition to the creation of your brand guidelines document, it is also wise to appoint a "keeper of the brand". This person who, may have developed your guidelines, works with them the most often, or is simply up to the task, should act as the arbiter of your organization's branding decisions based on your shared brand guidelines. Too often, particularly when you have many people working with your brand with varying levels of expertise, small compromises on color, font, logo safety area etc., gradually become more accepted and can ultimately lead to the dilution of your brand identity. Grant one of your team members the authority to veto/reorder content based on your guidelines. Your brand will be more consistent, and impactful, for it.

已翻译

赞
Fernando Escarlate

Diretor de Contas & Partner na @F2F Digital | Estratégias de Marketing | ABM | Branding & Performance | Inbound
举报内容
Be careful and detailed! To create your brand guidelines, define and document your logo usage, color palette, typography, imagery, voice, and brand story. specify the dos and don'ts for each element to ensure consistency across all platforms. include examples of correct and incorrect uses to guide your team and partners. these guidelines will help maintain a cohesive brand identity and ensure that every interaction reflects your brand’s values and personality.

已翻译

赞

4 Evaluate your brand performance

Evaluating your brand performance is an essential step in measuring and analyzing how well your visual identity is achieving your objectives and satisfying your audience. You should use logic to set up and track key performance indicators (KPIs) and metrics such as brand awareness, loyalty, equity, and satisfaction. To do this, you need to collect data from multiple sources, such as surveys, interviews, reviews, social media, web analytics, and sales reports. Analyzing this data will help you identify strengths and weaknesses and uncover potential opportunities or threats. Utilizing these insights allows you to refine your visual identity and optimize your brand strategy . Logic is a powerful tool for branding that can be used to create a visual identity that accurately reflects your brand identity, supports your strategy, and resonates with your audience. It can also be used to monitor and adjust your visual identity as necessary when your brand evolves over time.

添加您的观点

Lourdes Plaza

| Top Voice Artificial Intelligence | Consultor de Estrategias de Growth Marketing | Inteligencia Artificial | Automatización de procesos con GPT | Estrategias de Marketing | Analítica CRO| LinkedIn B2B y personal | ??
举报内容
La integración de IA en la evaluación de la identidad visual puede revelar insights no detectados mediante análisis tradicionales. Herramientas de IA pueden analizar grandes volúmenes de datos en tiempo real, ofreciendo una perspectiva detallada sobre la percepción de la marca y la efectividad visual. ?Cómo están aplicando la IA en su estrategia de marca? Más allá de los KPIs tradicionales, consideren el impacto emocional de su identidad visual. Medir reacciones y sentimientos a través de herramientas de análisis de sentimiento puede ofrecer una capa adicional de comprensión sobre cómo su marca realmente resuena con la audiencia. ?Han explorado esta dimensión en su evaluación?

已翻译

赞
Henrique Michelini

CMO | Marketing 360° | Transforma??o Digital | Branding | Marketing Digital | Inova??o | Performance | Comunica??o | Mentoria
举报内容
Uma vez definida, é importante manter a consistência na aplica??o da identidade visual em todos os pontos de contato da marca, desde o website e redes sociais até materiais de marketing e embalagens de produtos. Isso ajuda a construir uma imagem coesa e reconhecível da marca.

已翻译

赞

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Andre Anacleto

Marketing | Branding | Comunica??o | Eventos
(已编辑)
举报内容
Um aspecto em que muitas empresas falham, seja ao manter uma marca consolidada ou ao realizar um rebranding, é a coerência e consistência na comunica??o. Garantir que a identidade visual seja uniforme em todos os pontos de contato com o público, desde o logotipo até as mídias sociais, é fundamental para construir uma imagem de marca sólida e facilmente reconhecível. Isso n?o apenas gera respeito pela marca, mas também estabelece uma base sólida para a confian?a do consumidor. Infelizmente, muitas organiza??es negligenciam o trabalho dos profissionais de marketing ou branding, o que resulta em uma mistura confusa de mensagens e desinforma??es que prejudicam a identidade?da?marca.

已翻译

赞

Branding

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

You’re trying to improve your brand’s visual identity. What logical reasoning should you use?

1

2

3

4

5

1 Define your brand identity

2 Choose your brand elements

3 Create your brand guidelines

4 Evaluate your brand performance

5 Here’s what else to consider

Branding

给文章评分

感谢您的反馈

更多Branding相关文章

更多相关阅读内容

You’re trying to improve your brand’s visual identity. What logical reasoning should you use?

1

2

3

4

5

1 Define your brand identity

2 Choose your brand elements

3 Create your brand guidelines

4 Evaluate your brand performance

5 Here’s what else to consider

Branding

给文章评分

感谢您的反馈

查看其他技能