You're trying to expand your business into a new country. How can you network with people who work there?

1 Research the culture

Before you start reaching out to potential contacts, you need to do some homework on the culture of the country you're targeting. Different countries have different norms, expectations, and etiquette when it comes to business communication, networking, and relationship-building. For example, some cultures value formality, hierarchy, and personal trust, while others prefer informality, equality, and performance. You need to understand these differences and adapt your style accordingly. You can use online resources, books, podcasts, or courses to learn about the culture, or consult with experts, mentors, or peers who have experience in that market.

3 Attend events

Another way to network with people who work in a new country is to attend events that are related to your field, niche, or goals. These can be online or offline events, such as webinars, workshops, conferences, trade shows, or meetups. Events are great opportunities to meet new people, exchange ideas, learn from experts, and showcase your brand. You can use platforms like Eventbrite, Meetup, or local equivalents to find and register for events that suit your needs and interests. When you attend events, make sure to prepare your elevator pitch, bring your business cards, and follow up with the people you meet.

4 Ask for referrals

Another way to network with people who work in a new country is to ask for referrals from your existing contacts. Referrals are one of the most powerful and trusted sources of new leads, partners, and opportunities, as they come with a personal recommendation and endorsement. You can ask your current or past customers, suppliers, colleagues, friends, or family if they know anyone who works in the country you're targeting and who might benefit from your products or services. You can also ask your online connections, such as your LinkedIn contacts or group members, if they can introduce you to someone who works in that market. When you ask for referrals, be specific, polite, and grateful, and offer something in return.

5 Hire a local agent

Another way to network with people who work in a new country is to hire a local agent who can represent your business and act as your liaison. A local agent can help you overcome the barriers of language, culture, and distance, and help you access the local market more easily and effectively. A local agent can also help you find and contact potential customers, partners, or suppliers, and negotiate and close deals on your behalf. You can find a local agent through online platforms, such as Upwork, Fiverr, or local equivalents, or through referrals, events, or industry associations. When you hire a local agent, make sure to check their credentials, references, and fees, and establish clear expectations and communication.

6 Be patient and persistent

The last tip to network with people who work in a new country is to be patient and persistent. Networking in a new market can take time, effort, and trial and error, as you need to build trust, credibility, and rapport with your contacts. You also need to respect the local culture, laws, and regulations, and adapt your strategy and tactics accordingly. You may face some challenges, rejections, or misunderstandings along the way, but don't let that discourage you. Keep in touch with your contacts, follow up regularly, provide value and support, and ask for feedback and referrals. Networking in a new country can be rewarding and profitable if you do it right.