登录查看更多内容

You’re trying to create a winning marketing campaign. What’s the most important thing you need to do?

由人工智能和领英社区提供技术支持

You’re trying to create a winning marketing campaign. What’s the most important thing you need to do? You might think it’s choosing the right channels, crafting the perfect message, or setting the optimal budget. But before you dive into any of those details, there’s one crucial step that will make or break your campaign: understanding your target audience.

此文章中的业界达人

由社区从 7 条内容中精选。了解更多

Kasey Kaplan ★★★★★

Chief Commercial Officer at Beforepay (ASX:B4P) & Carrington Labs | Product, Strategy & Growth Executive
Farias Souza, BOARD

Chairman | Board of Directors | Advisory Board Member | CEO | President | Lifelong Learner | Investor & Entrepreneur |…
Dan Banas

Head of AI, Strategy & Analytics | 'Top 25 Analytics Thought Leader' | 'Top 100 Innovator' | Connector | Storyteller |…

1 Know your audience

Your target audience is the group of people who are most likely to buy your product or service, or to support your cause. They are the ones you want to reach, influence, and persuade with your marketing campaign. But who are they exactly? What are their needs, wants, goals, challenges, preferences, and behaviors? How do they make decisions? What are their pain points and aspirations? You need to answer these questions and more to create a clear and detailed profile of your ideal customer or supporter.

添加您的观点

Dan Banas

Head of AI, Strategy & Analytics | 'Top 25 Analytics Thought Leader' | 'Top 100 Innovator' | Connector | Storyteller | Sports Enthusiast
举报内容
Winning marketing campaigns start with one thing, knowing your audience. Try these 3 tips to get started! 1. Understand potential customers' needs and pain points, and position your business to solve these 2. Identify attributes that will lead most to potential business. Is your product digital and can be purchased anywhere, or is it location dependent and you're selling within a certain distance? 3. Monitor audience engagement via website, email, app, social media, etc. to see how your audience is engaging with your brand

已翻译

赞

2 Do your research

To get to know your audience, you need to do some research. You can use various methods and sources to collect and analyze data about your potential customers or supporters. For example, you can conduct surveys, interviews, focus groups, or observations to get direct feedback and insights from them. You can also use online tools, such as Google Analytics, social media analytics, or keyword research, to track and measure their online behavior and interests. You can also look at secondary sources, such as industry reports, competitor analysis, or market trends, to get a broader perspective on your audience and their environment.

添加您的观点

Kasey Kaplan ★★★★★

Chief Commercial Officer at Beforepay (ASX:B4P) & Carrington Labs | Product, Strategy & Growth Executive
举报内容
Creating a winning marketing campaign starts with doing your homework and testing. It's crucial to dive deep into understanding who your audience is, what they care about, and how they behave. This means looking at market trends and what your competitors are up to as well. With this research in hand, you can tailor your campaign to speak directly to your audience's needs and desires, ensuring it cuts through the noise and truly resonates. This approach sets the stage for not just catching their eye, but engaging them in a way that leads to real results.

已翻译

赞
Dan Banas

Head of AI, Strategy & Analytics | 'Top 25 Analytics Thought Leader' | 'Top 100 Innovator' | Connector | Storyteller | Sports Enthusiast
举报内容
Audience research can drastically help maximize ROI for marketing spend. Online tools such as Google Analytics, social media analytics, keyword research are extremely helpful. Also try these 3 tips! 1. Market analysis to understand current trends 2. Test marketing messages with A/B testing 3. Gather customer insights via surveys or interviews

已翻译

赞

3 Segment your audience

Once you have gathered enough data about your audience, you need to organize and categorize it into meaningful groups or segments. Segmentation is the process of dividing your audience into smaller subgroups based on common characteristics, such as demographics, psychographics, geographics, or behavior. Segmentation helps you tailor your marketing campaign to the specific needs, wants, and preferences of each subgroup, and to deliver more relevant and personalized messages and offers. Segmentation also helps you allocate your resources more efficiently and effectively, and to measure your results more accurately.

添加您的观点

Farias Souza, BOARD

Chairman | Board of Directors | Advisory Board Member | CEO | President | Lifelong Learner | Investor & Entrepreneur | Growth & Innovation | Startup Curator | ESG Passionate
举报内容
"Conhe?a seu cliente como a si mesmo", destaca Sun Tzu, sublinhando a importancia da segmenta??o no marketing. Após coletar dados, é essencial segmentá-los para comunica??es precisas e personalizadas. Compreender cada subgrupo melhora a eficácia das campanhas, otimiza recursos e gera resultados mensuráveis. Convido à troca de experiências sobre segmenta??o para aprimorarmos nossas estratégias.

已翻译

赞

4 Create personas

The next step is to create personas for each segment. A persona is a fictional representation of a typical member of a segment, based on the data and insights you have collected. A persona usually includes a name, a photo, a brief description, and some key attributes, such as age, gender, income, education, occupation, lifestyle, goals, challenges, motivations, and pain points. Creating personas helps you humanize your audience and empathize with them. It also helps you communicate with them in a more natural and engaging way, and to craft messages and offers that resonate with them.

添加您的观点

Farias Souza, BOARD

Chairman | Board of Directors | Advisory Board Member | CEO | President | Lifelong Learner | Investor & Entrepreneur | Growth & Innovation | Startup Curator | ESG Passionate
举报内容
"A empatia é a base do marketing eficaz", Ann Handley ressalta que criar personas após segmentar o público aprofunda a empatia no marketing, transformando dados em perfis relatabilizáveis, melhorando comunica??o e estratégias.

已翻译

赞

5 Test your assumptions

The final step is to test your assumptions and validate your findings. You might have done a lot of research and analysis, but you still need to make sure that your audience profile and personas are accurate and realistic. You can do this by testing your marketing campaign with a small sample of your audience before launching it to the whole market. You can use various methods and tools, such as A/B testing, landing pages, email marketing, or social media ads, to experiment with different elements of your campaign, such as headlines, images, copy, or calls to action. You can then measure and compare the responses and feedback from your audience, and see what works and what doesn’t. You can also use this opportunity to learn more about your audience and to refine your profile and personas accordingly.

添加您的观点

Farias Souza, BOARD

Chairman | Board of Directors | Advisory Board Member | CEO | President | Lifelong Learner | Investor & Entrepreneur | Growth & Innovation | Startup Curator | ESG Passionate
举报内容
"In God we trust; all others must bring data," W. Edwards Deming destaca a importancia de validar dados em marketing. é crucial testar suposi??es para assegurar a precis?o dos perfis e personas do público, utilizando métodos como testes A/B e marketing por e-mail. Analisar feedback e respostas ajuda a refinar estratégias e a entender melhor o público. Compartilhar e discutir resultados dos testes enriquece o conhecimento coletivo e transforma suposi??es em verdades verificadas.

已翻译

赞
Paula Souto Tempelaars

Inova??o, Neurociência aplicada e Inteligência Artificial | Transformando insights científicos e tecnologia em solu??es estratégicas | CEO NeuroWits | Head of lab Neurons Brasil | Co-fundadora da W.AI networking Brazil.
举报内容
Testar suposi??es é um momento crucial! é importante parar de adivinhar, tomar decis?es com base em dados. Mas é preciso testar n?o somente idéias e conceitos, mas também o material criativo da campanha. Hoje já existem solu??es baseadas em IA que podem ajudar a definir posicionamento de logo, produto, CTA e mensagem com base em dados de eye tracking e engajamento emocional em segundos. Dessa maneira é possível otimizar n?o só a estratégia, mas também os "entregáveis" - porque vale dizer que se a estratégia está ok, mas o resultado final dos criativos n?o chama a aten??o nem se destaca "no meio da multid?o" - o investimento em marketing foi perdido.

已翻译

赞

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Business Strategy

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

You’re trying to create a winning marketing campaign. What’s the most important thing you need to do?

1

2

3

4

5

6

1 Know your audience

2 Do your research

3 Segment your audience

4 Create personas

5 Test your assumptions

6 Here’s what else to consider

Business Strategy

给文章评分

感谢您的反馈

更多Business Strategy相关文章

更多相关阅读内容

You’re trying to create a winning marketing campaign. What’s the most important thing you need to do?

1

2

3

4

5

6

1 Know your audience

2 Do your research

3 Segment your audience

4 Create personas

5 Test your assumptions

6 Here’s what else to consider

Business Strategy

给文章评分

感谢您的反馈

查看其他技能