You're torn between organic and paid social media strategies. How do you determine which is more effective?

I find that both are effective. But the difference lies in the timeline. The results for non-paid SMO will take time befitting you for a longer period. Then there are budget considerations too. Paid is paid. The more money you spend (with strategy) the better results you get and with a much faster turnaround.

Goals/Objectives are key to deciding between organic and paid social media tactics. Paid strategies are great for amplifying brand awareness, while organic engagement is crucial for building a loyal community and thought leadership. Aligning tactics with end goals is essential, whether that's driving sales, boosting website traffic, or enhancing customer relationships.

Goals are important. Results matter. But let's also consider humanity. The core element of 'social media' should be the 'social' part right? Not the 'media'. In an ideal world, the two go hand in hand, and move around the room in a perfectly orchestrated dance. Paid media can fill up the room quick, but organic community building makes them stick around. Have fun dancing!

Determining the effectiveness of organic vs. paid social media strategies depends on your goals, budget, and audience. Organic strategies are ideal for building long-term brand awareness and authentic engagement but take time. Paid strategies offer quick, measurable results and precise audience targeting, making them effective for immediate objectives like product launches. A balanced approach often works best: use organic to build loyalty and paid to amplify reach. Continuously measure performance and adjust based on what delivers the best results for your specific goals.

Understanding your audiences wants, needs and desires will be key in engaging them. For this you can use tools like GWI, Brandwatch and Talkwalker. But what really gives you a heads start is talking to your community managers. They should be talking to your audience on a daily basis and know what's up. You can even download all brand mentions and ask AI to deduct the most important insights. Or even better, do it all.

Understanding your audience is paramount for both strategies. Organic success hinges on crafting content that resonates with your followers' interests and behaviors, given that 72% of Instagram users have made purchases based on platform discoveries. In the paid realm, audience insight translates to precise targeting based on demographics, interests, and behaviors. This tailored approach is why the average Facebook ad conversion rate is 9.21%.

It is important to know your audience, this will help you to tailor your campaign towards your need. Every niche is different, understanding prospective clients' demographics is crucial. Creating test campaigns is allowed.

The best people that can tell you about your target audience are the frontline - Sales, customer support, operations. The main thing that you can understand from them are pain points and selling points for each product in each industry as possible.

It's a common misperception that organic social is 'free'. It's not. It takes resources to produce, publish and manage the content. When on a tight budged, a great idea is to boost those content pieces that organically over-perform to amplify their message. The biggest advantage of paid is that you can target your message very precise to make sure your content reaches the right people, at the right time, in the right space. They both have their place and ideally are combined to build a balanced calendar.

Organic social demands an investment of time and resources for content creation, community engagement, and analysis. While deemed "free," achieving an average engagement rate of 1-2% requires consistent effort. In contrast, paid social campaigns necessitate a dedicated budget for ad spending, with global expenditures projected to hit $226 billion by 2024. Evaluating the potential return on investment (ROI) is crucial when allocating resources.

This is true. Paid campaign require a lot of money, gone are the days where you can actually promote online with little money. It is important to work towards one's budget.

Budget has to be reasonable. Too little and you achieve nothing. Too large and you overspend without optimizing. There is no fixed number for a budget as acquisition cost for each business and industry is different. The bottom line is, always to calculate your ROI and see if it suits your organization. Analyzing sales AOV should help you calculate this better

Always ensure that the promise you make is consistent across platforms. The promise solves a problem for your target audience or it at least, adds value.

Content quality demands highly differ per space where the content appears. But more important than the quality is the creative idea. Creativity and often relatability outperforms quality any day. Often brands have the tendency to 'over produce', especially when it comes to paid content, which doesn't resonate with the audience because it doesn't match their feed. So always ask yourself, what mindset, space and mood is my audience in, and what type of content will make them stop scrolling in awe.

Regardless of the strategy, high-quality content reigns supreme. Organic posts must be authentic, engaging, and relevant to resonate with your audience, given that 86% of consumers prefer relatable brand content. In the paid realm, captivating visuals and compelling copy are essential for grabbing attention. The potency of video ads, boasting a 48% higher view-through rate than static images, underscores the importance of dynamic content.

En nuestra empresa ofrecemos fotografía y vídeo profesional, ya que nuestro equipo se compone de fotógrafos, community managers y dise?adores gráficos. Todo para que sea atractivo y funcional desde el principio.

Organic growth is trackable: measure how many people are installing your app or whatever core action you define outside of paid media. Google Analytics calls this organic if members search for your brand and land on your site directly. Please tag your media buys! This is critical to assist with measurement. Leverage broader metrics like life-time value can help show value from organic audience vs paid audience. Paid media audiences are helpful in building brand presence which can be tracked in brand health surveys. Brand building is also a good metric. not everything will need to be about install or click. Leverage ROAS to keep track of paid media returns. If a channel consistently has low ROAS, pause and reflect, adjusting your strategy.

Reporting on a regular basis will keep you accountable. What gets measured gets improved. Learning how to turn raw data into actionable insights will help you to keep your stakeholders happy, enhance your strategies and maintain a competitive edge. But don't fall in the trap to track everything you can. The objective is to make the important measurable, not the measurable important. So set clear objectives beforehand, align on these with all stakeholders, and track, report, evaluate, optimize. Rinse & repeat.

Organic and paid social media each warrant distinct measurement approaches. For organic efforts, monitor engagement (likes, comments, shares), reach, and follower growth to gauge content effectiveness. Paid campaigns, on the other hand, focus on tracking conversions, click-through rates, and return on ad spend (ROAS) to assess campaign performance and optimize for better results.

Both approaches offer flexibility but in different ways. Organic social media allows for experimentation with content formats, posting times, and topics based on audience feedback and evolving trends. Paid social empowers swift adjustments to targeting parameters, budget allocation, and ad creatives based on real-time performance data, ensuring optimal results.

A strategy should never be set in stone. It should be a living document that is agile and reviewed at least every quarter. In the social media space, change is the only constant. Algorithms change, functionalities are added, trends differ daily, if your strategy doesn't allow enough room to play into these changes, you won't be able to succeed in this space.

You should always set aside a certain portion of your budget, let's say 10% for experimentation. This budget should not be earmarked and should not be expected to deliver any other results than learnings. You can use it when an opportunity presents itself to do something new in the social media space that will create learnings that will help you stay ahead of the competition.

En realidad, ambas estrategias deben enfocarse en generar diferentes tipos de impactos. Desde mi perspectiva, las estrategias orgánicas están dirigidas principalmente a crear y fomentar una comunidad dentro del medio digital. Por otro lado, las estrategias pagadas están orientadas a generar alcance, atraer leads y captar nuevas audiencias. Según mi experiencia, es fundamental mencionar que, para que una estrategia en redes sociales sea sólida y de alto impacto, ambas deben ser incluidas en el plan de marca de la empresa.

I believe starting organically will help you navigate the platform better. Both approaches are recommendable, but I do advice starters to go for organic till you have at least three contents, then they can boost one content for two days and above. This is to give your prospective clients/fans more contents to view when click on your handle. Also, if your content isn't engaging, educating, funny, everything that involves a viewer expressing an emotion, then your wasting your time paying for an Ad.

What I have observed is, when organic strategies are implemented, they tend to work in terms of getting long term engagement. However for paid strategies, they did work a lot better than the organic ones for obvious reasons but in the long run, paid strategies reduced my organic reach. I believe that the algorithm understands which user is capable of using paid media and works accordingly. Therefore, I believe one should first maximize reach with organic strategies only and then once the base is set and a limit for organic is reached, once we optimise content for organic search, then one should go for paid strategies to boost it and adjust, and re-optimise content as per the audience we are getting for paid strategies.