You’re tired of spending hours creating media lists. How can you create them faster and more efficiently?

Pour créer efficacement des listes de médias, vous devez suivre quelques étapes simples : - Définir votre public cible et vos objectifs de communication. - Identifier les journalistes et les médias qui sont pertinents pour votre sujet et votre secteur d'activité.

Leverage tools: Media list building software like Cision, Meltwater, or Prowly automate searches, filter contacts, and keep your list organized. Target with precision: Focus on industry publications, niche bloggers, and relevant journalists aligned with your brand and audience. Skip generic directories. Repurpose existing intel: Utilize past client lists, media outreach contacts, and event attendees to build a solid starting point. Follow the social trail: Track influential voices on social media, identify journalists actively engaging with relevant topics, and reach out directly. Collaborate and share: Involve colleagues with industry connections, share lists across departments, and build a centralized media database for future use.

In today's digital era if you are still stuck with compiling media lists you are wasting your time. There are several software tools available for this task. Use them well and spend your time in course correcting / tweaking it with latest changes.

Existen diversas plataformas que te pueden facilitar el acceso a contactos editoriales; Prowly, MuckRack y Cision son de las más conocidas y robustas, pero al mismo tiempo costosas. (Por no decir costosísimas). Otra gran alternativa es Publifix.net, cuya ventaja principal es que desde su cuenta gratuita, ya te brinda acceso a la base de datos de medios de comunicación afiliados al sistema. Aún con la versión gratis, podrás ejecutar búsquedas por país, temas de interés y tipo de medio. A partir de la suscripción mensual de 79 USD, tendrás acceso completo a los datos de contacto de los medios de comunicación, que por cierto, son en un 95% provenientes de Hispanoamérica.

Yes, there are tools. They can also be helpful. But in the end, PR means building relationships with the most important journalists. And today, it's no longer about approaching journalists en masse, but about selecting and approaching them individually. To be really successful in PR, you need to know the media and the right journalists. Get to grips with their work. Yes, up to a certain point, such lists help. And they can show you new contacts that you may not have had on your radar. But to be really successful in PR, you should also engage with the journalists and media yourself. And creating and maintaining a press distribution list can even help with this.

You can use some software tools like MickRack, Cison etc. But the best way is to build relationships with bloggers who are already present in the market

A suggestion I'd add is integrating these tools with a CRM system. This can significantly enhance relationship management with media contacts, offering a more cohesive approach to monitoring interactions and tracking campaign impact. Yet, as you rightly pointed out, the human element in assessing the relevance and crafting personalized communication remains indispensable.

PR is all about creating relationships and building a strong network. The more years you spend in the industry, the stronger the network gets. But for newbies putting together a media list manually is a yesteryear tasks, as there are a lot of software and other supporting tools available.

- Organiser vos contacts dans des listes thématiques, géographiques ou sectorielles. - Mettre à jour régulièrement vos listes en fonction des changements de coordonnées, de postes ou de centres d'intérêt des journalistes. , n'hésitez pas à me les poser. ??

Employ data-driven strategies to create more focused and relevant media lists. Conduct audience research using tools like social listening and web analytics to understand your audience’s preferences, and then match these insights with aligned media. Analyzing content metrics and influence can also help prioritize lists based on engagement rates and reach, ensuring you target the most relevant journalists and outlets for your PR goals .

- Utilisez des outils professionnels comme PRNEWS.IO ou Meltwater pour faciliter la recherche, la gestion et la diffusion de vos listes de médias. Voilà, vous savez comment créer efficacement des listes de médias. J'espère que cette réponse vous a été utile. Si vous avez d'autres questions, n'hésitez pas.

In sehr vielen F?llen braucht es gar keine riesige Medienliste, sondern eine ausgew?hlte Liste von 5 bis 10 Redaktionen. Das genügt meist, m?chte man gezielt Themen anbieten.