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Last updated on 2024年7月20日

You're tasked with upgrading Information Systems. How do you convey its impact to non-technical executives?

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When you're tasked with upgrading Information Systems (IS), explaining the benefits and impacts to non-technical executives can be a challenge. It's essential to translate the technical jargon into business language they understand. The key is to focus on how the upgrade will improve efficiency, reduce costs, and support the company's strategic goals. You must articulate the value in terms of return on investment (ROI) and competitive advantage, breaking down complex IT concepts into tangible business benefits.

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Massimiliano Ferrazzi

CIO | CDIO | Digital Strategist | Keynote Speaker & Author | Board Advisor | Executive Director | Interim Fractional…
Gaganpreet Pahwa

Solutions Architect / Manager @KPMG Ireland | Driving Business Transformation by leveraging Technology and Design…

1 Understand Needs

Before diving into the technical aspects of an Information System upgrade, it's crucial to understand the business needs of your non-technical executives. You'll need to engage in conversations to uncover their goals, pain points, and what they hope to achieve with the IS upgrade. This understanding will allow you to tailor your communication, ensuring that the impact of the upgrade is directly linked to their interests and the broader business objectives. Think of yourself as a bridge between the world of technology and business strategy, translating the former into the latter.

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Massimiliano Ferrazzi

CIO | CDIO | Digital Strategist | Keynote Speaker & Author | Board Advisor | Executive Director | Interim Fractional Manager | AI Strategist
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Focus on Business Outcomes. Explain how the upgraded IS will streamline operations, reduce manual tasks, and improve overall productivity. Provide examples, such as faster processing times or reduced administrative overhead.

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2 Speak Their Language

When communicating with non-technical executives, avoid using technical jargon that might confuse or alienate them. Instead, use analogies and metaphors that relate to their experiences or business operations. For example, compare the information system to the central nervous system of the company — essential for coordination and response. Explain how the upgrade will streamline operations much like a factory assembly line becoming more automated, leading to increased productivity and fewer errors.

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Massimiliano Ferrazzi

CIO | CDIO | Digital Strategist | Keynote Speaker & Author | Board Advisor | Executive Director | Interim Fractional Manager | AI Strategist
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Utilize visuals to make complex information more digestible. Show before-and-after scenarios, timelines, and potential impacts. Avoid technical jargon. Use plain language to explain technical concepts, focusing on what the upgrade means for the business.

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3 Highlight Benefits

Focus on the benefits of the Information System upgrade in a way that resonates with your audience. Talk about how the new system will improve data accuracy, decision-making speed, and provide a better customer experience. Emphasize the cost savings from increased efficiency and reduced manual labor. By highlighting how these benefits align with the executive's goals for growth or market leadership, you make the upgrade relevant to their role and responsibilities.

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Gaganpreet Pahwa

Solutions Architect / Manager @KPMG Ireland | Driving Business Transformation by leveraging Technology and Design Thinking skills | MHFA
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Explaining how the new features added in upgraded system will keep them competitive in the market with better customer service , better insights and data analytics , aligning with the sustainability criteria to support the environment and people , upskilling the staff with latest tech stack , provide a platform to encourage and implement innovative ideas , enabling the organisation to achieve the strategic goals .

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Massimiliano Ferrazzi

CIO | CDIO | Digital Strategist | Keynote Speaker & Author | Board Advisor | Executive Director | Interim Fractional Manager | AI Strategist
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Show how the new system will support innovation by enabling faster adaptation to market changes and new business opportunities. Discuss improvements in customer service and satisfaction, such as faster response times, personalized services, and more reliable systems.

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4 Address Concerns

Non-technical executives may have concerns about the cost, disruption, and risks associated with an Information System upgrade. Address these concerns head-on by discussing the measures in place to mitigate risk, such as phased rollouts or comprehensive training programs. Reassure them about the long-term cost savings and operational improvements that will offset initial expenses. By pre-empting their concerns, you demonstrate understanding and build trust in your expertise.

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Massimiliano Ferrazzi

CIO | CDIO | Digital Strategist | Keynote Speaker & Author | Board Advisor | Executive Director | Interim Fractional Manager | AI Strategist
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By addressing the cost, disruption, and risk concerns associated with an IS upgrade, you can reassure non-technical executives of the project's viability and benefits. Emphasize the long-term cost savings, operational improvements, and comprehensive measures in place to mitigate risks. This approach will demonstrate your understanding of their concerns, foster trust in your expertise, and pave the way for a successful upgrade.

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5 Showcase ROI

One of the most compelling arguments for any business investment is a strong return on investment (ROI). Calculate the expected ROI of the Information System upgrade by factoring in cost savings, increased revenue from improved operations, and potential market share gains. Present these figures in a clear and concise manner, showing a timeline for when they can expect to see these returns. This concrete data will speak volumes to executives focused on the bottom line.

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Massimiliano Ferrazzi

CIO | CDIO | Digital Strategist | Keynote Speaker & Author | Board Advisor | Executive Director | Interim Fractional Manager | AI Strategist
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Return on Investment (ROI): Present a clear financial analysis, projecting the ROI of the upgrade. Include cost-benefit analysis, payback period, and long-term financial benefits. Tangible and Intangible Benefits: Discuss both measurable financial gains and intangible benefits such as improved employee morale and customer loyalty.

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6 Plan Together

Finally, involve non-technical executives in the planning process for the Information System upgrade. Encourage their input on timelines, priorities, and rollout strategies to ensure their buy-in and commitment. By co-creating the upgrade plan, you not only leverage their business expertise but also foster a sense of ownership over the project's success. This collaborative approach can lead to a more effective implementation and a stronger working relationship.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're tasked with upgrading Information Systems. How do you convey its impact to non-technical executives?

1

2

3

4

5

6

7

1 Understand Needs

2 Speak Their Language

3 Highlight Benefits

4 Address Concerns

5 Showcase ROI

6 Plan Together

7 Here’s what else to consider

Information Systems

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You're tasked with upgrading Information Systems. How do you convey its impact to non-technical executives?

1

2

3

4

5

6

7

1 Understand Needs

2 Speak Their Language

3 Highlight Benefits

4 Address Concerns

5 Showcase ROI

6 Plan Together

7 Here’s what else to consider

Information Systems

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感谢您的反馈

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