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Last updated on 2024年8月21日

You're tasked with merging conflicting brand voices in content. How do you navigate this delicate balance?

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Merging conflicting brand voices in your content can feel like trying to blend oil and water. Each brand has its unique personality and tone, which can be a reflection of their values, target audience, and industry standards. When faced with the challenge of combining these distinct voices, it's crucial to find a harmonious balance that maintains the integrity of each brand while creating a cohesive message. This balance is not only vital for brand identity but also for resonating with a diverse audience that may have varying expectations from each brand involved.

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Petronella Duru-Akuba??

Wellness Warrior | Helping Healthcare Leaders and Professionals to Raise Mental Health Awareness And Create Supportive…
Laurel Lindstr?m

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Matthew .O. Mary

Project Manager | Content Writer | Event Host | Spoken Word Poet | Abba's Peculiar | The Jollof Queen ???? Let’s make…

1 Understand Voices

To merge conflicting brand voices effectively, you must first deeply understand each one. Dive into their content, mission statements, and customer interactions to grasp the nuances of their communication styles. Are they formal or casual? Do they use humor or maintain a serious tone? Understanding these elements allows you to identify common ground and aspects that can be harmoniously blended, as well as those that are non-negotiable for each brand's identity.

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Matthew .O. Mary

Project Manager | Content Writer | Event Host | Spoken Word Poet | Abba's Peculiar | The Jollof Queen ???? Let’s make your brand's projects unforgettable with the perfect blend of creativity and a touch of Jollof magic!
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Study the goals, objectives and aims of each brand closely. This would give you an edge in understanding their unique voices. By understanding the Uniqueness of each brand, you would be able to balance the scale of having to voice multiple brands.

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Petronella Duru-Akuba??

Wellness Warrior | Helping Healthcare Leaders and Professionals to Raise Mental Health Awareness And Create Supportive Work Environment || Founder @EmpowerMental Matters Advocacy (EMMA).
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Begin by thoroughly understanding the distinct characteristics of each brand voice involved. Identify key elements such as tone (formal, casual), vocabulary (technical, simple), style (authoritative, friendly), and values (innovation, tradition).

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2 Find Commonality

Once you've dissected the individual voices, look for common themes or values that can act as a bridge between them. This could be a shared commitment to quality, innovation, or customer service. Highlighting these shared values in your content can create a unified voice that resonates with the audience of both brands. It's about finding the sweet spot where both voices complement each other without one overpowering the other.

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Petronella Duru-Akuba??

Wellness Warrior | Helping Healthcare Leaders and Professionals to Raise Mental Health Awareness And Create Supportive Work Environment || Founder @EmpowerMental Matters Advocacy (EMMA).
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Look for common values, themes, or messaging across the brands. This can serve as a foundation for finding a unified voice that resonates with both audiences.

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3 Prioritize Goals

In any collaborative effort, it's essential to prioritize the goals of the merged content. What do you want to achieve? Is it to inform, persuade, or entertain? By establishing clear objectives, you can determine which aspects of each brand's voice are most effective in achieving these goals. This may mean adopting a more serious tone from one brand for educational content while borrowing a playful element from another for engagement purposes.

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Laurel Lindstr?m

Author
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Common values can be established based on the target readers’ expectations. If those common values extend to both brands we have a piece that appeals to all interests and as long as the message is clear (reducing carbon footprint, the cost of support, frequency of tech upgrades, whatever) the article will be relevant and hopefully read.

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4 Craft a Hybrid

With goals set and commonalities found, it's time to craft a hybrid voice. This new voice should incorporate key elements from each brand while remaining consistent and coherent. It's like creating a recipe from different ingredients that, when combined in the right proportions, result in a delicious dish. This hybrid voice should be tested and refined through feedback to ensure it effectively communicates the intended message to the audience.

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Petronella Duru-Akuba??

Wellness Warrior | Helping Healthcare Leaders and Professionals to Raise Mental Health Awareness And Create Supportive Work Environment || Founder @EmpowerMental Matters Advocacy (EMMA).
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Based on your understanding, define a new, unified brand voice that incorporates elements from both original voices. This voice should reflect a balanced blend that respects the identity and values of each brand while creating a harmonious whole.

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Ali Safwan

Not Just Another Writer!
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Creative brand work is a lot like cooking ?? Sometimes you need to eyeball a lot of stuff and see what works. Keep an eye out for improvisation.

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5 Implement Tactfully

Implementing this new, blended voice requires tact and sensitivity. Gradual introduction through content pieces that require less brand identity commitment can be a good start. For instance, collaborative social media posts or co-authored blog articles can serve as testing grounds for the new voice. This approach allows both brands' audiences to acclimate to the change without feeling alienated by a sudden shift in tone.

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Petronella Duru-Akuba??

Wellness Warrior | Helping Healthcare Leaders and Professionals to Raise Mental Health Awareness And Create Supportive Work Environment || Founder @EmpowerMental Matters Advocacy (EMMA).
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Develop clear style guidelines that outline how the unified voice should be expressed across different types of content (e.g., blog posts, social media, marketing materials). Include examples and specific language use to illustrate the desired tone and style.

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6 Evaluate & Adapt

Lastly, it is critical to continually evaluate the effectiveness of the merged brand voice. Monitor audience reactions, engagement levels, and feedback to gauge how well the new voice is being received. Be prepared to adapt and refine the voice as needed. The goal is to establish a dynamic voice that can evolve with both brands while maintaining the delicate balance that respects each brand's individuality.

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You're tasked with merging conflicting brand voices in content. How do you navigate this delicate balance?

1

2

3

4

5

6

1 Understand Voices

2 Find Commonality

3 Prioritize Goals

4 Craft a Hybrid

5 Implement Tactfully

6 Evaluate & Adapt

Writing

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You're tasked with merging conflicting brand voices in content. How do you navigate this delicate balance?

1

2

3

4

5

6

1 Understand Voices

2 Find Commonality

3 Prioritize Goals

4 Craft a Hybrid

5 Implement Tactfully

6 Evaluate & Adapt

Writing

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