Para que los conceptos biotecnológicos complejos sean atractivos para las empresas, céntrese en la claridad y la relevancia. Utilice analogías que vinculen los procesos científicos con ejemplos empresariales cotidianos, lo que ayudará a la audiencia a identificarse. Enfatice los beneficios vinculando los avances biotecnológicos directamente con los resultados empresariales, como la mejora de la eficiencia o la ventaja de mercado, para ilustrar el impacto en el mundo real. Minimice la jerga traduciendo los términos técnicos a un lenguaje sencillo, priorizando los términos que resuenen con audiencias no científicas. Las ayudas visuales también pueden simplificar los datos, lo que hace que los conceptos intrincados sean más atractivos.

Science communication isn't about impressing your audience with fancy jargon. It's about sharing knowledge in a clear way that leads to action. Of course, some audiences appreciate the jargon, but many don't, so make sure you understand your audience. Are you talking to a room full of PhD researchers? Business executives? Regulatory experts? Patient advocates? Maybe even a mixed group of all of these different types of stakeholders? Each audience requires a different approach, but even for the most technical groups, remember that less is more. They don't need every little detail (that's what supplemental slides and Q&A sessions are for). Choose no more than 3 key ideas you want your audience to walk away with, and craft a concise narrative.

When meet with a newer biotech, you never know the level of expertise your counterpart might have, so, it is better I focus on making things simple and clear. I might say, “Think of our lab solutions like refining your supply chain… at Avantor, we remove challenges to boost your results.” I try (as much as possible) to skip the technical jargon and highlight what matters to the customer: faster drug development, lower costs, and smoother operations. Using a visual or example, I show how Avantor’s products fit seamlessly into their process to solve real problems. By focusing on ROI and how we can help them stay competitive, I make it clear that Avantor is more than a supplier… we’re a partner they can trust to drive innovation and success.

Making complex biotech concepts business-friendly means turning jargon into actionable insights. Start with the "why" — highlight impacts like cost savings, better patient care, or market growth. Use relatable analogies, like explaining gene editing as "molecular scissors" correcting errors in DNA. In India, language and cultural diversity are key considerations. Simplify biotech concepts into relatable examples, offering content in Hindi, Bengali, Tamil, and more. Use region-specific analogies, like DNA as a family tree, and visual tools like subtitled videos. Focus on local benefits, such as affordable healthcare and economic growth, to connect innovation with people’s aspirations.