One thing that works for sure is getting attention from customers so b2b and b2c one should try to understand the pain points of customers and make content highlighting it so can study the problem area and try authoring a book or ebook around it as AUTHOUR is Authority .Try nominating yourself in you niche for all awards available and getting awarded would surely build you into your authority in your niche .Work on customer testimonials and try getting authentic testimonial and preferably with clear communication on how you resolved a problem and doing good public relations campaigns around itvwould help in both markets .Use Green marketing to let your brand gain market respect and communicate in authority building tone would help .

One message does not fit all. Personalisation is everything. In the B2B space, your product must be positioned as an asset that drives strategic growth. Go beyond product features — talk about how it fits into their long-term goals, enhances operational efficiency, and secures a competitive edge. Use data, industry benchmarks, and ROI to anchor your case. On the B2C side, shift to the human element. Highlight how your product improves their daily lives, solves personal pain points, and creates emotional value. Tailor the tone, language, and touchpoints to ensure it aligns with each audience’s decision-making mindset. This precision in messaging creates resonance that goes beyond engagement — it's what drives loyalty.

Understand Your Audiences Research Demographics: Conduct thorough research to understand the demographics, preferences, and behaviors of both B2B and B2C audiences. Consider factors like age, income, profession, and interests. Identify Pain Points: Identify the specific challenges and pain points faced by each audience. B2B audiences may prioritize efficiency, cost savings, or ROI, while B2C audiences may focus on convenience, emotional appeal, or lifestyle alignment.

To differentiate your product marketing message when serving both. Consider below aspects: B2B messaging should focus on data backed results, facts and long term ROI projections. While B2C messaging should directly connects to audience emotionally, focus on instant gratification and simplicity. B2B message should be formal, professional in its tone while B2C messaging should be conversational and engaging. B2B journey is often longer so messaging should consider all the aspects of customer journey which will help customer in buying decision through various methods like guides, webinars etc. While B2C journey is typically shorter so messaging focus should be on capturing attention quickly through CTA.