The third step to resolving any conflict is to collaborate creatively with the parties involved. In SEO, you need to collaborate with the search engine and your audience to create content that satisfies both of them and stands out from the crowd.
To collaborate creatively with the search engine, you need to follow the best practices and guidelines that it provides, but also look for opportunities to innovate and experiment with your content. You can try different types of content, such as blog posts, videos, podcasts, infographics, or ebooks, and see how they perform and rank. You can also explore different formats, such as long-form, short-form, listicles, how-to guides, or case studies, and see how they appeal to your audience and the search engine. Moreover, you can use different strategies, such as content clusters, pillar pages, or featured snippets, to boost your authority and visibility.
To collaborate creatively with your audience, you need to listen to their feedback and suggestions, and use them to improve your content. You can also invite them to participate in your content creation, such as by asking them questions, conducting polls, hosting contests, or featuring their testimonials or stories. Additionally, you can partner with other influencers, experts, or brands in your niche, and create co-authored, guest, or sponsored content that benefits both of you and your audience.