You're struggling with a tough client brief. How can you reignite your creativity to meet the challenge?

At NTI, we believe tough client briefs are opportunities in disguise. When creativity feels stuck, shift your perspective—step away, take a breather, and return with fresh eyes. Break the brief down into smaller challenges and brainstorm unconventional solutions without limitations. Engage your team or trusted colleagues for feedback to spark new ideas. Sometimes the best creativity comes from constraints, so embrace the challenge as fuel for innovation. Trust your neurodiverse strengths, and remember that creativity often thrives when we let go of perfection and embrace the process.

Para reavivar tu creatividad frente a un informe difícil de un cliente, aléjate del problema momentáneamente para refrescar tu mente. Dedica tiempo a actividades creativas o fuera de lo habitual que te inspiren, como leer, caminar o escuchar música. Luego, regresa con una nueva perspectiva, dividiendo el informe en partes más manejables. Además, colabora con colegas o busca diferentes enfoques, como contar la historia desde la perspectiva del cliente. A veces, el simple cambio de contexto o ángulo puede desbloquear la creatividad necesaria para abordar el desafío.

Step back to gain fresh perspective. Revisit the brief with open-minded curiosity, brainstorming new ideas without judgment. Seek inspiration from unrelated fields, collaborate with others for different viewpoints, and try sketching or mind mapping to explore concepts visually. Taking a short break can also help reset your thinking and spark new ideas.

A criatividade ama desafios e limites, porque é nesse cenário que ela mais brilha. Para falar a verdade, se atender ao briefing do cliente fosse fácil ou simples, a criatividade seria desnecessária. A criatividade existe justamente para situa??es como essa. Ent?o o desafio é muito bem-vindo.

A ideia de buscar inspira??o vale para resolu??o de qualquer problema, quer ele seja um grande desafio ou nem tanto. Mas um briefing mesmo que ele seja complexo dá alguma ideia de onde você deveria buscar inspira??o. Evite as fontes óbvias, mas também se lembre de que você está buscando inspira??o para um tema em particular.

An example of collaboration sparking creativity is LEGO's partnership with NASA to develop the LEGO Space Shuttle. LEGO wanted to expand into educational products that inspired interest in science and engineering. By collaborating with NASA, LEGO gained access to specialized knowledge about space exploration, which they combined with their own expertise in toy design. The brainstorming and idea-sharing sessions between NASA engineers and LEGO designers led to the creation of an accurate and educational toy that appealed to both children and space enthusiasts. This cross-disciplinary collaboration resulted in a product that neither team could have developed alone, showcasing the power of collective creativity.

Essa parte é extremamente importante. Faz parte do processo criativo entender que o problema é t?o complexo, que você n?o conseguirá resolvê-lo. E aí você se frustra e "desiste" de resolver esse problema. é nessa hora que a sua mente inconsciente pode fazer o que só ela é capaz de fazer: juntar ideias aparentemente desconexas.

Intentionally disconnecting is a powerful tool to reignite creativity. By taking a break and stepping away from the challenge, you allow your mind to process ideas subconsciously, which can unlock solutions that aren’t apparent under pressure. This deliberate pause helps clear your mind, reduce stress, and refresh your perspective. Returning with a fresh outlook enables you to approach the problem from new angles, with greater clarity and focus, making it easier for creative and effective ideas to emerge.

Sometimes you have to change the way you look at things so that the things you are looking at can change. Seeing the work from a different perspective or just a different approach, similar to how Don Drapper used to. Now I don't quite recommend approaching the problem quite the same way, but breaking away you must. If you are to see it from a different perspective and clinical eye altogether.

Puder a perspectiva normalmente é interpretado como a tentativa de tentar entender algo por um outro angulo. Mais uma excelente forma de fazer funcionar é ser literal. Tente materializar o problema e realmente mudar a forma como você o enxerga. Sim, estou falando de olhar para o problema plantando bananeira, de ponta cabe?a, ou algo que o valha.

Iteration should be focused on finding improvements, as this is the strategic key of this action. By iterating, the creative team obtains first level learning, being able to detect possible errors and possible very relevant insights.