You're struggling to retain clients while meeting revenue quotas. How can you strike a balance effectively?
In media sales, the pressure to meet revenue quotas often feels at odds with the need to maintain strong relationships with clients. You might be feeling the pinch, trying to hit targets without compromising the quality of service that keeps clients coming back. It's a delicate balance, but with a strategic approach, you can satisfy both goals and thrive in your role.
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Deepen client understanding:Engage in meaningful conversations to uncover what truly matters to your clients. This builds trust and positions you as a valued consultant, making your sales pitches more effective.### *Personalize client interactions:Remember details about each client's preferences and past conversations. Tailoring your interactions and offers strengthens relationships, increasing the likelihood of repeat business and referrals.