1. Group the feedback into topics. 2. Use RICE. Just keep your vision and strategy in mind and don't waste company's resources on every customer's request.

One thing I’ve found useful when prioritizing customer feedback is grouping similar feedback into themes or patterns. This helps identify the most common pain points. For example, I’ve used customer feedback surveys and support tickets to categorize recurring issues or feature requests. Once grouped, I rank them based on factors like impact on user experience, alignment with business goals, and feasibility. I also consult with cross-functional teams—sales, customer support, and engineering—to ensure that the priorities reflect both user needs and technical constraints. This approach transforms raw feedback into clear, actionable priorities for the product roadmap.

Para transformar o feedback do cliente em prioridades de recursos acionáveis, comece categorizando o feedback por temas recorrentes e urgência. Priorize o que impacta diretamente a experiência do usuário e os objetivos do negócio. Alinhe essas prioridades com a vis?o do produto e compartilhe os insights com sua equipe. Crie um roadmap que equilibre as demandas dos clientes com os recursos disponíveis, e separe as melhorias em entregas iterativas. Por fim, mantenha uma comunica??o contínua com os clientes para validar as solu??es implementadas e ajustar conforme necessário.

Customer Feedback Collection 1. Surveys (email, in-app) 2. Social media monitoring 3. User testing 4. Support ticket analysis Feedback Categorization 1. Product enhancements 2. Bug fixes 3. New features 4. User experience Priority Framework 1. Impact (number of users affected) 2. Severity (business criticality) 3. Frequency (recurring issues) 4. Customer satisfaction Actionable Feature Prioritization 1. Must-haves 2. Should-haves 3. Nice-to-haves Roadmapping and Planning 1. Short-term 2. Mid-term 3. Long-term Stakeholder Alignment 1. Product team 2. Development team 3. Executive leadership

To turn customer feedback into actionable feature priorities, I focus on aligning feedback with business goals and customer value. First, I categorize feedback based on its frequency and the impact on user experience. I prioritize suggestions that solve recurring issues or have the potential to significantly improve customer satisfaction. Then, I evaluate each piece of feedback against business objectives, such as increasing revenue, improving retention, or enhancing product differentiation. I also engage cross-functional teams to assess the technical feasibility and effort required for each feature. This structured approach helps me turn feedback into clear priorities that drive product success while addressing customer needs.