You're struggling to manage your video content. What tools can help you get organized?

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If you're a video creator, you know how challenging it can be to manage your content across different platforms and formats. You need to plan, produce, edit, upload, distribute, and optimize your videos for your audience and goals. How can you streamline this process and save time and energy? In this article, we'll introduce you to some tools that can help you get organized and efficient with your video content.

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Felipe Mendes

Marketing Assistant / Otimizador de Automa??es / Administrador / Marketing Digital
Arohi Singh

Digital Marketer| Business Analyst | Content Curator |

1 Content calendar

A content calendar is a tool that helps you plan and schedule your video content in advance. It allows you to see your content strategy at a glance, align it with your goals and deadlines, and avoid last-minute stress. A content calendar can also help you coordinate your content with other marketing activities, such as email campaigns, social media posts, or events. You can use a simple spreadsheet, a project management app, or a dedicated content calendar tool to create and manage your content calendar.

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Felipe Mendes

Marketing Assistant / Otimizador de Automa??es / Administrador / Marketing Digital
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Contar com um calendário bem elaborado para planejar suas estratégias de conteúdo e aumentar sua eficácia é muito bom e traz muitos benefícios. No entanto, n?o se esque?a de acompanhar as tendências e os novos movimentos para incluí-los, caso contrário, você ficará para trás.

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Josh Kilov

Co-Founder, CEO at Pedlar
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To streamline your video content management, consider leveraging video editing software with organizational features. These tools allow you to categorize, tag, and search for videos easily, ensuring efficient content retrieval and repurposing. Additionally, incorporating cloud storage platforms like Google Drive or Dropbox enables seamless collaboration and access across devices, empowering remote teams to contribute to your content creation process. Moreover, integrating analytics tools such as YouTube Analytics or Google Analytics provides valuable insights into viewer engagement and preferences, guiding future content decisions for optimal growth and audience satisfaction.

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Gala García Fernández

Economista Especializada en Finanzas y Marketing | Creadora de la Academia Thinking and Trading | Apasionada por la Ense?anza de Inversiones y la Optimización de Estrategias de Marketing Empresarial | Ex-Santander
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Contar con un calendario de contenidos para organizar las publicaciones es muy útil. Se puede utilizar una hoja de calculo personalizada o una plataforma que ya tenga esta herramienta integrada. En mi caso utilizo Metricool que me da la opción de programar las publicaciones en varias redes sociales al mismo tiempo.

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2 Video editor

A video editor is a tool that helps you edit your video content according to your creative vision and technical requirements. It allows you to trim, crop, splice, merge, add effects, transitions, captions, and more to your videos. A video editor can also help you optimize your video content for different platforms and formats, such as YouTube, Instagram, TikTok, or podcasts. You can use a desktop software, a web-based app, or a mobile app to edit your video content.

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Arohi Singh

Digital Marketer| Business Analyst | Content Curator |
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Content Management: Media libraries: Platforms like Wistia, Vimeo, and YouTube offer built-in libraries to store and organize your videos. Cloud storage: Dropbox, Google Drive, and OneDrive provide centralized storage for various file types, including video. Digital asset management (DAM) systems: For larger content creators, DAM solutions like MediaValet or Brandfolder offer advanced organization, tagging, and search capabilities. Project management tools: Share ideas and feedback with team members. Storyboarding tools: Online tools like Celtx or Milanote allow you to visualize your video script through visual sequences and annotations.

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Gala García Fernández

Economista Especializada en Finanzas y Marketing | Creadora de la Academia Thinking and Trading | Apasionada por la Ense?anza de Inversiones y la Optimización de Estrategias de Marketing Empresarial | Ex-Santander
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Para poder publicar videos un editor es bastante necesario aunque las plataformas de las redes sociales cada vez dan mas opciones. Dependiendo de la red social es más práctico un tipo de editor u otro. Para streaming uno de los más utilizados es OBS. Para reels o tiktoks Canva y Capcut son buenas herramientas. Aunque al principio se invierte mucho tiempo en aprender a utilizar este tipo de editores a largo plazo merece la pena.

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3 Video hosting

A video hosting is a tool that helps you upload and store your video content on a server. It allows you to access, manage, and share your videos online. A video hosting can also help you improve your video performance, quality, and security, as well as provide you with analytics and insights on your video views, engagement, and conversions. You can use a free platform, such as YouTube or Vimeo, or a paid platform, such as Wistia or Vidyard, to host your video content.

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4 Video distribution

A video distribution is a tool that helps you share your video content with your target audience across different channels. It allows you to reach more viewers, increase your visibility, and grow your brand awareness. A video distribution can also help you automate your video sharing, schedule your video posts, and track your video performance on each channel. You can use a social media management tool, such as Buffer or Hootsuite, or a video distribution tool, such as TubeBuddy or CoSchedule, to distribute your video content.

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5 Video optimization

A video optimization is a tool that helps you improve your video content for search engines and social media algorithms. It allows you to boost your video ranking, visibility, and click-through rate. A video optimization can also help you research keywords, write titles and descriptions, add tags and hashtags, create thumbnails and captions, and more for your videos. You can use a SEO tool, such as Moz or SEMrush, or a video optimization tool, such as VidIQ or Tubics, to optimize your video content.

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Kelly Favart

Je partage mon étincelle | Passionnée de communication digitale, de création de contenu et de social media management ????
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L'optimisation vidéo par la présence de sous-titres est un levier incontournable pour encourager une rétention plus longue. L'intégration de sous-titres augmente la compréhension de vos messages et favorise l'accès à une audience plus large, y compris dans des environnements silencieux ou pour les personnes malentendantes.

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6 Video analytics

A video analytics is a tool that helps you measure and analyze your video content performance and impact. It allows you to track your video views, watch time, retention, engagement, conversions, and more. A video analytics can also help you identify your strengths and weaknesses, test different strategies, and optimize your video content for your goals and audience. You can use a built-in analytics tool, such as YouTube Analytics or Facebook Insights, or a third-party analytics tool, such as Google Analytics or Mixpanel, to analyze your video content.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Rafi T

Brand Creation and Development Specialist - Advertising and Marketing Expert
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It is true that artificial intelligence can currently understand something from the content of the video, but it has not yet reached its full power and not all platforms use this technology, so it is better to have complete and sufficient explanations of the video so that the audience can access your video correctly.

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You're struggling to manage your video content. What tools can help you get organized?

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1 Content calendar

2 Video editor

3 Video hosting

4 Video distribution

5 Video optimization

6 Video analytics

7 Here’s what else to consider

Creator Economy

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