You're struggling to manage your brand's social media presence. What tools can help you stay on top of it?

Social media tools can help you create and schedule content, monitor online conversations, create ad campaigns, and analyze your data — but that's not all. Before you start building your social tool kit, consider your needs and goals.

Struggling to handle your brand's social media? No worries! Let's talk about planning your content strategy. Before diving into posts, it's crucial to set clear goals, know your audience, nail down your tone, and define key messages. Imagine a content strategy tool as your trusty sidekick – it helps document these elements and syncs them with your overall marketing goals. Picture it like a wizard guiding you through a content audit, spotting gaps and opportunities. Plus, it's your secret weapon to craft a content calendar that keeps your audience engaged. So, gear up with the right tools and conquer social media like a pro! ??

A solid strategy is key to good content marketing, but it doesn't have to be complex. Start with the basics: → Why are you posting? (Purpose) → Who are you posting for? (Audience) → What are your goals on social media? (SMART Goals) → Where will you post your content? (Channel) → How will you reach your goals? (Roadmap) Get these questions answered, and you'll have a clear roadmap for your social media journey. Then focus on what sets you apart - your Unique Value Proposition. Ask yourself: → What makes my content different? → How does my content stand out? → What promise am I making to my audience? → What problems am I solving for them?

Tools like Hootsuite, Buffer, and Sprout Social are invaluable for efficient social media management. These platforms allow: + Scheduling posts across various channels, ensuring consistent and timely content. + Collaboration features streamline team coordination, ensuring a cohesive social media strategy. + Analytics features provide insights into engagement, reach, and audience demographics. + Social listening to understand people's sentiments around the brand. Evaluate the specific needs of your brand, such as reporting, engagement, or publishing, to choose the tool that aligns best with your objectives. Integrating these tools will empower you to manage and optimise your brand's social media presence effectively.

La generación de contenidos, más que una estrategia -que lo es- en realidad es una gran responsabilidad. Quiere decir que no los creamos "de la nada" o simplemente para "rellenar espacios". El mismo debe tener sentido para nuestra audiencia y también para nuestra marca. Si mi objetivo es hacerles reír, generaré videos o imágenes de memes alrededor de ello y si desean informarse, publicaré infografías o guías. Si tengo claro aquello, podré no solo crear, sino disfrutar de la creación, sabiendo que el contenido llegará con el tono adecuado y a la audiencia adecuada. ?

One great tool that I feel gets slept on a ton is Notion! Notion.so has so many flexible ways to help you manage your content. One way that I would recommend using is as a content idea hub that can translate through automation to your content calendar. This will allow you to brainstorm ideas, utilize cards to build the items necessary, and then translate that into the content calendar for communication with your design and scheduling teams. Pro Tip: Youtube search Notion templates that you can use for your brand specific content. They will show you in motion how you can use this template and automate it, they typically link the template link in the comments! Let me know if it works for you and/or your team!

La creación no solo es escritura y publicación. También existe la edición, que considero es la parte creativa más relevante del proceso. Podemos usar herramientas de dise?o gráfico como Adobe Illustrator, para realizar imágenes, carruseles informativos o guías, y herramientas de Inteligencia Artificial como Fliki.ai para elaborar videos. También podemos usar IA para corrección de textos, como Sider o Engram, validando siempre que el resultado final esté alineado con nuestro lenguaje de marca y que tenga el tono adecuado.

S?o algumas etapas que se iniciam com o esbo?o do que pode ser produzido e em quais formatos, entendendo o nosso público-alvo. Produzir texto é o início de tudo, e depois a parte de cria??o, grava??o, edi??o e ajustes exige disponibilidade de tempo e defini??o estratégica para atingir os objetivos. Os insights iniciais s?o ajustados a partir do início da produ??o e do nosso entendimento dos formatos que mais funcionam.

To create effective and stellar content consistently, you need great tools. Look at tools as your best friend here. Here's the starters' toolkit your brand needs to succeed on social media: → A Content Planner (Notion, Trello, Monday): organise, schedule, and manage content creation and publication across various platforms. → Graphic Design Software (Canva, Adobe): Create visually appealing graphics, infographics, and carousels to enhance your posts and grab attention. → Analytics Tools (Hootsuite, Later): Track the performance of your content, understand your audience better, and tweak your strategy based on data. Content Writing Tools (ChatGPT, Jasper AI): Helps you overcome writers' block and improve your writing.

Para programar contenido podemos usar gestores de redes sociales como Hootsuite y Metricool, o las opciones nativas que pueda permitir cada red social, pero aquí considero que un factor fundamental es que cuando programemos un post, recordemos estar presentes. Es decir, que si programo uno para la próxima semana a las 8 a. m., no me preocupe el fin de semana, sabiendo que el contenido va a salir, pero que esté dispuesto a conectarme unos minutos luego de su salida, para contestar comentarios o medir los resultados. Lo recomiendo mucho. ?

1. Use in-built scheduling on apps like Instagram for consistent posting times but also ensure you don't forget about the post. Show up around the time, and stick around until after the post goes up. 2. Use content calendars on Notion to help remind you of the posts that need to go up- can be integrated with Google Calendar too.

You should never schedule content too far in advance. Here's why: → Pre-scheduling content way in advance limits your ability to pivot based on fresh data and insights. You need room to refine and adapt your strategy as you gather more information about what resonates with your audience. Think of your content as a live conversation. You should listen, learn, and evolve. When you schedule too far ahead, you risk missing out on the opportunity to tweak your content based on current trends, feedback, or performance insights. The goal of every content audit is to leverage these insights to make your future posts more impactful and relevant.

If you're someone who has more than enough time, you can use in-built scheduling systems for each platform. It's available for Instagram, LinkedIn, and Twitter. If you want it in one place, use: buffer or planable. Both tools provide you with a free version that enables you to log into 3 accounts and schedule from one place. It also has analytics features that will help you get better at social media and branding.

By making use of Hootsuite: Schedule and manage posts across platforms. We also have a lot of tools like that but I’m familiar with that tools

Keep the “social” in social media! A great way to organically grow your account is to authentically engage with other accounts. Set a timer on your phone for when posts go live so you can respond to comments on your posts in a timely manner. But don’t stop there, like the posts of others, follow accounts that align with your brand, lean on UGC, etc. And always remember that social media isn’t a one-way street.

A efetividade do que está sendo produzido terá como parametro a intera??o do seu público. Est?o comentando, curtindo e compartilhando? Interaja refor?ando ainda mais o que você almeja. Criar padr?es de respostas e ter uma identidade definida é essencial e otimiza o seu tempo.

1. Analyse Traffic:Google analytics of that page:check traffic source- social media, organic & referral. a. socialmedia: low:create post on problem content is addressing.hashtags accordingly. b. Organic:refine keywords & metatags (based on the problem ??) c.referral:low: create good backlinks for the content 2. Analyse Visitors: a. Page scroll: Google Analytics:low. Check subheading. Make them catchy but relevant. add index on top, the audience check the section interests N go directly there. Hint: try to keep Subheading as statements or queries that people search b. Install hotjar on the site. Helps to analyse the movement on the page. Optimise accordingly 3. Lead Generation on pages For further analysis traffic or leads,connect with me

El análisis del contenido en redes sociales es clave para entender el impacto y eficacia del marketing digital. No se trata solo de contar 'me gusta' o seguidores; es un examen profundo de cómo el contenido interactúa con la audiencia. ?Genera interacción genuina? ?Estimula conversaciones significativas? Más allá de métricas básicas, utilizar herramientas de análisis avanzadas para desglosar datos demográficos, patrones de interacción y comportamiento del usuario ofrece una visión más rica. Realizae pruebas para ver qué contenido tiene mejor desempe?o y por qué ayuda a lograr un marketing de contenido en redes sociales no solo atractivo, sino también estratégicamente efectivo y ajustado a las necesidades y preferencias de la audiencia.

é preciso estudar os números para entender o que está funcionando e o que precisa ser ajustado para que se fa?am mudan?as de rota. A análise é essencial e faz parte do processo da constru??o da marca. Por isso, é preciso revisitar de tempos em tempos, periodicamente, para avaliar o que está funcionando, o que precisa de ajuste e o que deve ser descartado ou reformulado.

Finding a tool like Sprout Social or Sprinklr allows you to work efficiently and effectively on the content and community side of the work. You can schedule your content to ensure you are spreading it out while balancing testing and learning. This will also help you track your results. On the engagement side you'll want to get all your channels set up and build out listening ques. Having a single tool that does it all will be super helpful across your entire teams work. Tools like this are an investment, they are not cheap but worth it to ensure you are providing the best service to your customers.

Here are some categories of tools to consider, along with some popular options within each: - All-in-one platforms: Hootsuite, Buffer, Sprout Social, Later, Loomly - Visual content creation: Canva, Adobe Creative Cloud Express, Visage - Social listening: Brandwatch, Sprout Social, Sendible Customer service: Sprout Social, Hootsuite, Agorapulse - Built-in platform analytics: Most social media platforms offer basic analytics. - Advanced analytics: Sprout Social, Hootsuite, Zoho Social - Competitor analysis: Sprout Social, Similarweb Additional Tools: - Content curation: Feedly, Flipboard - Hashtag research: Hashtagify.me, Keyhole

To manage social media presence you need a tool/set of tools that will help you in maintaining your online community as well as great tools for content posting and analytics on the results to make reporting on KPIs possible. I recommend Sprout Social or Brandwatch!