You're struggling to make your marketing campaign a success. What is the one thing you need to focus on?

1 What is employee engagement?

Employee engagement is the degree to which your employees feel connected, committed, and motivated to contribute to your organization and its goals. Engaged employees are not only satisfied and loyal, but also enthusiastic and proactive. They go the extra mile to deliver value to your customers, improve your processes, and support your brand.

2 Why is employee engagement important for marketing?

Employee engagement is important for marketing because your employees are your most valuable and credible assets. They are the ones who interact with your customers, partners, and stakeholders every day. They are the ones who create and deliver your marketing messages, stories, and experiences. They are the ones who influence your reputation, trust, and loyalty. In other words, your employees are your brand ambassadors.

3 How can you improve employee engagement for marketing?

Improving employee engagement for marketing requires a holistic and strategic approach. You need to align your marketing goals with your organizational vision, mission, and values. You need to communicate clearly and consistently with your employees about your marketing objectives, plans, and expectations. You need to empower and enable your employees to participate and collaborate in your marketing activities, and provide them with the necessary tools, resources, and feedback. You need to recognize and reward your employees for their efforts and achievements, and celebrate your marketing successes together.

4 What are the benefits of employee engagement for marketing?

Employee engagement for marketing can bring many benefits to your organization, such as increased customer satisfaction and retention, enhanced brand awareness and reputation, higher innovation and productivity, lower turnover and absenteeism, and greater competitive advantage and profitability. Your employees will deliver better service, quality, and value to your customers, spread positive word-of-mouth and referrals about your organization and its offerings, generate and implement new ideas and solutions to improve marketing performance and efficiency, feel more satisfied, loyal, and committed to your organization and its goals, and drive more sales, revenue, and growth for your organization.

5 What are the challenges of employee engagement for marketing?

Employee engagement for marketing is not easy to achieve and maintain, as it can face many challenges. These include a lack of alignment and clarity due to employees not understanding or sharing the marketing vision, mission, and values. Communication and involvement can also be lacking, as employees do not receive or provide enough information and feedback on marketing activities and results. Furthermore, employees may not have enough autonomy, authority, and resources to perform their marketing roles and tasks. Additionally, recognition and reward may be absent, making employees feel unappreciated for their marketing contributions and outcomes. Lastly, a lack of culture and leadership can lead to an organization not fostering a positive environment for employee engagement and marketing excellence.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?