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You're struggling to make your email marketing strategy effective. What's the best way to use technology?

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Email marketing is one of the most powerful tools to connect with your audience, build trust, and drive conversions. But it can also be challenging to stand out in a crowded inbox, deliver relevant and engaging content, and measure your results. That's why you need to leverage technology to optimize your email marketing strategy and achieve your brand goals. In this article, we'll show you how to use four types of technology to improve your email marketing performance and create a memorable experience for your subscribers.

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1 Segmentation software

One of the key factors for email marketing success is segmentation, which means dividing your email list into smaller groups based on their characteristics, preferences, and behavior. Segmentation allows you to send personalized and targeted messages that resonate with your audience and increase your open, click, and conversion rates. To segment your email list effectively, you need to use segmentation software that can collect, analyze, and categorize data from various sources, such as your website, social media, CRM, and email campaigns. Segmentation software can help you create dynamic and flexible segments that update automatically based on your criteria and triggers.

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Bernadette Fitzpatrick

CMO | Creative Vision | Strategic Leadership | EX-LVMH, SEPHORA | Creative driven, Data inspired, Customer led. | Board Member SF | NY
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Personalization: Utilize data analytics and AI to segment your email list and deliver personalized content tailored to each recipient's preferences, behaviors, and demographics. Dynamic Content: Use dynamic content capabilities to customize email content based on recipient attributes or behavior, such as location, past purchases, or browsing history, increasing engagement and relevance. A/B Testing: Leverage A/B testing features to experiment with different subject lines, email copy, visuals, and CTAs, optimizing performance based on real-time insights and data-driven decisions.

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Monisha Kapur

Client Strategist | Merchandiser | Brand Strategist
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Segmentation software will allow you to segment your customers best. In doing so, you can create personalized, targeted email messages for each customer segment. Personalizing email messages will allow you to showcase your brand more effectively.

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2 Automation tools

Another way to use technology to boost your email marketing strategy is to automate your email campaigns. Automation tools can help you save time, reduce errors, and deliver consistent and timely messages to your subscribers. You can use automation tools to create workflows that send emails based on specific actions, events, or conditions, such as welcome emails, cart abandonment emails, birthday emails, or re-engagement emails. Automation tools can also help you test and optimize your email campaigns by using features like A/B testing, multivariate testing, and analytics.

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Sergio Benito

Brand manager Bodegas Carmelo Rodero
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La automatización de campa?as de email es una táctica eficaz para potenciar tu estrategia de marketing por correo electrónico. Mediante el uso de herramientas de automatización, puedes ahorrar tiempo, minimizar errores y asegurar la entrega de mensajes coherentes y bien programados a tus suscriptores. Estas herramientas te permiten establecer flujos de trabajo automatizados para enviar correos electrónicos en respuesta a acciones, eventos o condiciones específicas, como correos de bienvenida, recordatorios de carrito abandonado, saludos de cumplea?os, o mensajes de reactivación. Además, facilitan la experimentación y optimización de tus campa?as a través de pruebas A/B, análisis multivariante y evaluaciones detalladas.

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3 Design platforms

The design of your emails can make a big difference in how your subscribers perceive and interact with your brand. You want to create emails that are visually appealing, easy to read, and responsive to different devices and screen sizes. To do that, you need to use design platforms that can help you create stunning and professional-looking emails without coding or hiring a designer. Design platforms can offer you templates, drag-and-drop editors, custom fonts, images, videos, and other elements that you can use to craft your email design. Design platforms can also help you preview and test your email design across various email clients and platforms.

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Janina Santillan

Director of Brand and Social Media
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In my experience canva is one of the best design platforms. Canva simplifies email design by offering pre-designed templates, drag-and-drop functionality, and a user-friendly interface, making it accessible to those without graphic design skills. Its extensive library of images, fonts, and graphics allows users to create visually appealing emails effortlessly, helping businesses maintain a professional image and engage their audience effectively.

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4 AI solutions

Artificial intelligence (AI) is a technology that can help you take your email marketing strategy to the next level by using machine learning, natural language processing, and other algorithms to enhance your email performance and personalization. AI solutions can help you generate catchy and effective subject lines, headlines, and copy for your emails based on your audience and goals. AI solutions can also help you optimize your email timing, frequency, and content by learning from your subscribers' behavior and preferences. AI solutions can also help you segment your email list, automate your email campaigns, and analyze your email metrics.

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Denise Machado

Consultora de Comunica??o | Estrategista de Marca & Conteúdo | Psicanalista em Forma??o | Branded Content | Content Copy | Potencializo Marcas que Inspiram Bem-estar, Saúde emocional/mental e que Transformam Vidas.
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Eu vejo as Ias como aliadas, e se soubermos utilizar da forma correta a se torna uma assistente incrível. Mas, o trabalho que nos cabe n?o podemos redirecionar para a máquina, pelo contrário, precisamos ter o conhecimento sobre a sequência de e-mails, fluxo de inbound, narrativas, copywriting para até saber o que pedir para as Ias. Devemos usar com inteligência e responsabilidade, a fim de expandirmos os trabalhos e demandas.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're struggling to make your email marketing strategy effective. What's the best way to use technology?

1

2

3

4

5

1 Segmentation software

2 Automation tools

3 Design platforms

4 AI solutions

5 Here’s what else to consider

Brand Strategy

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You're struggling to make your email marketing strategy effective. What's the best way to use technology?

1

2

3

4

5

1 Segmentation software

2 Automation tools

3 Design platforms

4 AI solutions

5 Here’s what else to consider

Brand Strategy

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