Find your North Star: Treat your podcast like a sitcom—every episode should have a theme. Stay on-brand like Ross yelling, "We were on a break!" Ask, Don’t Assume: Poll your audience. Let them vote on topics—people love to feel important, even if it's just about choosing between aliens or AI. Repurpose Content: Got a good episode? Chop it up like a chef on a cooking show. Use quotes, clips, and memes. Show Up Consistently: Your community won’t wait for you like a slow train. Pick a schedule and stick to it like it’s your favorite Netflix show. Engage Back: Reply to comments like they’re confessions in a reality TV show—quickly, dramatically, and with interest!

Understand your audience and then ensure your content meets their needs. At the same time you need solid brand understanding. What is your message? How does your understanding of your audience impact how you present that message?

The best place to start is to do proper concept development BEFORE you start your podcast. This is where you properly define who you are, what you're about, and who you're for. If you missed this step, the next best thing is to do proper concept development BEFORE you record your next episode. This will help you define the key pieces that will inform your show as you move forward. When this is in place (and you follow it!) the issue of inconsistent messaging will not even be a thing. Every episode you record should mirror your goals and your voice. This is the best way to keep your promise to your listeners who consistently show up for you.

One thing I have found helpful is answering a need of the audience your expertise/niche. So, yes you can define your brand, but the podcast is not just about you and what you want, it is whether the audience finds value in what you are giving them. Why is the audience coming to your podcast? Here are four possible reasons: They come because to you for your expertise on a subject. They come because of a the title or the focus of the episode. They come because of a particular guest. They come because they want to learn something new. What makes them come back? Segments they love Tips they can use/Cats Great connections between host and guest Host authenticity What makes them tune out? If your podcast is an obvious marketing tool .

Newsletters, Short videos, about the speaker and the topic. what is the takeaway when you listen are key pointers to have the audience engaged. Ensure that you Theme clear and what does it communicate as brand and why its important