登录查看更多内容

You're struggling to keep your B2B customers loyal. How can creativity help you win them back?

由人工智能和领英社区提供技术支持

You know how important it is to retain your B2B customers, especially in a competitive and uncertain market. But you also know how hard it is to keep them loyal, satisfied, and engaged. You may have tried different strategies, such as offering discounts, providing excellent customer service, or sending regular newsletters. But sometimes, these tactics are not enough to stand out from the crowd and make a lasting impression. That's where creativity comes in. Creativity is the ability to generate new and valuable ideas that solve problems, meet needs, or create opportunities. It can help you win back your B2B customers by showing them that you care, that you understand their challenges, and that you can offer them something unique and relevant. In this article, we'll share some tips on how to use creativity to boost your customer retention.

此文章中的业界达人

由社区从 8 条内容中精选。了解更多

Mikhil Mathew

Customer Success & Advisory | Customer Experience | SurveySparrow | Ex - Freshworks | Ex-Ramco | IIM Jammu | MCC
Usama Pandor

1 Understand your customers

The first step to being creative is to understand your customers. You need to know who they are, what they want, what they struggle with, and what they value. You can use various methods to gather this information, such as surveys, interviews, feedback forms, or social media. The more you know about your customers, the more you can tailor your solutions and messages to their specific needs and preferences. You can also use this data to segment your customers into different groups based on their behavior, interests, or goals. This will help you create more personalized and relevant offers and communications.

添加您的观点

Mikhil Mathew

Customer Success & Advisory | Customer Experience | SurveySparrow | Ex - Freshworks | Ex-Ramco | IIM Jammu | MCC
举报内容
Having honest and open connect with your customer is very important to start with any loyalty metric which we plan to measure. Facilitating ample opportunities for customer feedback and proactive assistance directly impacts their trust in your service, eventually enhancing your market credibility. When this data is leveraged, your solutions, process and communication can be tailored enough to ignite "Customer Delight", which is an ongoing process and hinges on transforming customers into valued partners in our shared success Therefore, embracing customer-centricity opens doors to loyalty, making it a natural byproduct.

已翻译

赞
SP Mohapatra

XIMB||Brand Management & Strategy|| ESG,Carbon neutrality & Sustainability enthusiast|| Toyota (All views are personal)
举报内容
Understanding the customers well opens new opportunity for customer delight and builds loyalty which is beyond transactional. Key points - Study customer profile well - Be transparent & open - Provide solutions than negotiation - stick to the commitment - Build long term relationship - Be flexible and listen more - Be compassionate to the needs

已翻译

赞
ELISA PALMER

Coordenadora de Vendas | Estudante de Big Data e Business Intelligence
举报内容
A reten??o de clientes no ambiente B2B (Business to Business) é essencial para o sucesso a longo prazo de qualquer empresa. No entanto, às vezes, mesmo os clientes mais leais podem se desvincular devido a uma variedade de raz?es. Neste artigo, exploraremos como a criatividade, impulsionada pela inteligência artificial (IA) e pela comunidade do LinkedIn, pode ajudar a reconquistar clientes B2B e fortalecer os relacionamentos comerciais: 1. Personaliza??o e Segmenta??o, 2. Conteúdo Criativo e Engajador, 3. Inova??o nos Servi?os e Produtos, 4. Experiência do Cliente Aprimorada, 5. Networking e Relacionamento, 6. Monitoramento e Análise.

已翻译

赞
Usama Pandor
举报内容
Understanding your customers is crucial in devising creative strategies to bring them back. By delving into their needs, pain points, and preferences, you can tailor innovative solutions that resonate with them. For instance, conduct surveys, analyze feedback, and engage in one-on-one conversations to gain insights. Then, leverage creativity to develop personalized offers, unique experiences, or exclusive content that addresses their specific concerns or desires. By demonstrating that you truly understand and care about their needs, you can foster loyalty and reignite their interest in your B2B offerings.

已翻译

赞

加载更多内容

2 Experiment with different formats

The second step to being creative is to experiment with different formats. You don't have to stick to the same old ways of delivering your products, services, or content. You can try new and innovative ways of presenting your value proposition, such as videos, podcasts, webinars, infographics, or interactive tools. You can also use different channels and platforms to reach your customers, such as email, social media, blogs, or mobile apps. The key is to test and measure the effectiveness of each format and channel, and see what works best for your audience. You can also ask for feedback and suggestions from your customers, and use them to improve your delivery.

添加您的观点

3 Add value beyond your core offering

The third step to being creative is to add value beyond your core offering. You don't have to limit yourself to selling your products or services. You can also offer your customers additional benefits, such as education, entertainment, inspiration, or community. You can create and share useful and engaging content that helps your customers solve their problems, learn new skills, or discover new opportunities. You can also invite your customers to join your online or offline events, where they can network, exchange ideas, or have fun. You can also create a loyalty program, where you reward your customers for their repeat purchases, referrals, or feedback.

添加您的观点

4 Surprise and delight your customers

The fourth step to being creative is to surprise and delight your customers. You don't have to wait for special occasions or milestones to show your appreciation and gratitude. You can also surprise your customers with unexpected gestures, such as sending them a thank you note, a gift, a discount, or a free trial. You can also delight your customers with creative and memorable experiences, such as sending them a personalized video, a handwritten letter, a customized product, or a VIP invitation. The goal is to make your customers feel special, valued, and recognized.

添加您的观点

5 Collaborate and co-create with your customers

The fifth step to being creative is to collaborate and co-create with your customers. You don't have to do everything by yourself. You can also involve your customers in your creative process, and ask them for their input, feedback, or ideas. You can also invite them to participate in your product development, marketing, or innovation projects, and give them a voice and a stake in your success. You can also create a platform or a community where your customers can share their stories, challenges, or best practices with each other, and learn from their peers. The aim is to make your customers feel empowered, engaged, and loyal.

添加您的观点

Usama Pandor
举报内容
Collaborating and co-creating with your B2B customers can be a powerful way to boost loyalty. Engage them in the process by seeking their input, ideas, and feedback. Host collaborative workshops, brainstorming sessions, or advisory panels where you can jointly explore solutions to their challenges or innovate new offerings together. By involving them in the creative process, you demonstrate that their opinions are valued and that you're committed to meeting their needs. Additionally, co-creation fosters a sense of ownership and investment in the final product or service, increasing the likelihood of customer loyalty.

已翻译

赞

6 Be authentic and consistent

The sixth and final step to being creative is to be authentic and consistent. You don't have to pretend to be someone or something you're not. You have to be true to yourself, your values, and your mission. You have to communicate your brand personality, tone, and style across all your touchpoints, and deliver on your promises. You have to be transparent, honest, and ethical in your dealings with your customers, and admit your mistakes and apologize when necessary. You have to be reliable, responsive, and respectful in your interactions with your customers, and listen to their needs and expectations. The objective is to build trust, credibility, and reputation with your customers.

添加您的观点

Usama Pandor
举报内容
Authenticity and consistency are paramount in regaining the loyalty of B2B customers. Start by authentically acknowledging any past shortcomings or challenges faced by your business. Then, demonstrate a consistent commitment to improvement and customer satisfaction. Develop creative initiatives that align with your brand's values and resonate with your customers on a genuine level. Whether it's through personalized communication, transparent business practices, or innovative solutions, ensure that every interaction reinforces your authenticity and commitment to serving their needs. By consistently delivering on your promises and staying true to your brand identity, you can rebuild trust and loyalty among your B2B customers.

已翻译

赞
Bruna Gandini

Especialista em Sucesso do Cliente | SaaS | Reten??o de Clientes | Estrategista Digital | Marketing de Influência
举报内容
Eu prezo pela transparência em todos os meus atendimentos e eu tenho certeza do quanto isso é fundamental pra criar conex?es sólidas e verdadeiras! E procuro sempre trazer autoridade nas minhas parcerias, trazendo como exemplo, quando percebo que a crise do cliente é muito técnica, trago uma autoridade técnica, um diretor de dev, como já aconteceu, para fortalecer a importancia daquele cliente para nós como empresa e refor?ar o meu compromisso com a dor dele. Já tive resultados excelentes com essa conduta, porque muitas vezes o cliente quer se sentir ouvido e sabemos que muitas vezes somos ignorados.

已翻译

赞

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Customer Retention

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

You're struggling to keep your B2B customers loyal. How can creativity help you win them back?

1

2

3

4

5

6

7

1 Understand your customers

2 Experiment with different formats

3 Add value beyond your core offering

4 Surprise and delight your customers

5 Collaborate and co-create with your customers

6 Be authentic and consistent

7 Here’s what else to consider

Customer Retention

给文章评分

感谢您的反馈

更多Customer Retention相关文章

更多相关阅读内容

You're struggling to keep your B2B customers loyal. How can creativity help you win them back?

1

2

3

4

5

6

7

1 Understand your customers

2 Experiment with different formats

3 Add value beyond your core offering

4 Surprise and delight your customers

5 Collaborate and co-create with your customers

6 Be authentic and consistent

7 Here’s what else to consider

Customer Retention

给文章评分

感谢您的反馈

查看其他技能