You're struggling to keep customers in a virtual environment. What's the best way to keep them coming back?

2 Communicate frequently and consistently

Another way to keep your customers engaged is to communicate with them frequently and consistently. This means not only responding to their queries and complaints promptly and professionally, but also reaching out to them proactively and regularly. For example, you can send them newsletters, updates, tips, or reminders that add value to their experience and show that you care about their success. You can also use different channels, such as email, social media, phone, or video, to connect with them in different ways and contexts.

3 Create a sense of community

Customers are more likely to stay loyal to a business that makes them feel part of a community. You can create a sense of community by fostering interactions and relationships among your customers and with your brand. For example, you can create online forums, groups, or events where your customers can share their opinions, questions, or stories with each other and with you. You can also encourage them to participate in contests, polls, or feedback sessions that involve them in your decision making and improvement processes.

4 Provide value-added benefits

Customers are also more likely to stick with a business that provides them with value-added benefits that go beyond their expectations and needs. You can provide value-added benefits by offering your customers access to exclusive resources, discounts, rewards, or opportunities that enhance their experience and satisfaction. For example, you can offer them free trials, upgrades, or extensions of your products or services, or invite them to join a loyalty program, a referral program, or a VIP club that gives them special privileges and perks.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?