To improve ad ROI, analyze customer feedback for common insights that can refine targeting and messaging. Test variations of ads based on these insights to see what resonates best. Engage directly with customers via surveys or social media to stay updated on their evolving preferences.

Listen actively: Pay close attention to what customers are saying. Use surveys, social media, and reviews to gather insights. Segment your audience: Analyze feedback to identify different customer segments with unique needs and preferences. Tailor your messaging: Create personalized ads that resonate with each segment, increasing relevance and click-through rates. Optimize your campaigns: Use feedback to adjust ad placements, targeting, and messaging to maximize results. Measure and iterate: Continuously track performance and make data-driven adjustments to improve ROI over time.

Customer's feedback is crucial when adjusting Ad Strategy for better results. To be good at advertising, you have to be perspicacious and see what works and what doesn't. Find patterns in customer responses and focus more on what they want. This also includes testing different type of Ads, monitoring performance regularly and focusing more on variations that perform. Feedback from others can only help and getting it from surveys or social media is also a great way to understand what really works.

Struggling to improve ROI? To improve ROI, I use customer feedback to connect with targeted audience on a personal level, I listen to their struggles, show what they love, targeting to reach the right people, I use their words, test to adapt, and creating a better user experience. Once customers are heard and connected, ads can lead to stronger connections and yeild better results. Nobody reads Ad, people read what interests them and sometimes it’s an Ad - Howard Gossage.

1. Ask the right questions – Don’t just ask, “Do you like our ad?” Dig deeper: “What grabbed your attention?” “What didn’t connect?” 2. Spot the trends – Look for common themes. If multiple people are saying, “This doesn’t feel relevant,” you’re off-target. Adjust messaging. 3. A/B test based on feedback – Use feedback to test new versions of your ad. If people say they love testimonials, make one and compare it. 4. Turn criticism into gold – Negative feedback? That’s your blueprint for improvement. Adapt and evolve. Tools? - Survicate – Easy feedback surveys. - Google Optimize – A/B testing made simple. Your customers tell you what they want—just listen, tweak, and win!