You’re struggling to get your social media content to go viral. What’s the missing ingredient?

If your social media content isn't going viral, there could be a few reasons: 1. Be Original: Make sure your content is unique & stands out. 2. Timing Matters: Post when your audience is most active. 3. Reach Out: Consider using ads or partnering with influencers to reach more people. 4. Ask for Action: Encourage your audience to engage with your content. 5. Focus on Quality: Don't post too often & ensure each post adds value. 6. Evoke Emotions: Emotional content is more likely to be shared. 7. Make it Visual: Use images or videos to make your content more appealing. 8. Stay Trendy: Incorporate current trends/challenges into your content. By paying attention to these factors, you can increase your chances of going viral on social media.

First of all - viral means that a post is getting as many impressions audiences as possible. What I have learned from Chris Do is that, there are 2 types of content. 1. Industry-specific 2. General Content A lot of times, the general content is the one going viral because more people can relate to it. For example, a fitness coach wants to go viral. If she releases content about working out - it will only target people interested in working out. On the other hand, if she releases content about how she transitioned her life from being overweight to being fit, more people will be able to relate to it. Thus the post may potentially go viral. The key here is to learn about your buyers and create content based on your buyer's journey.

stop trying to get it to go viral (for real) be authentic to a purpose other than pure virality - that's an outcome not an ingredient - tell the best story , make the best joke, teach the best lesson, create the best surprise, make something delightful etc.

Your social media content isn't just a message; it's a conversation. The missing ingredient for virality? Understanding your audience like a friend. Know their interests, feel their pain points, and speak their language. Tailor your content not just for platforms but for individuals scrolling through. It's not just about going viral; it's about making a connection. Stay authentic, evoke emotions, and don't just aim for clicks – aim for conversations that resonate. The viral spark ignites when your audience feels seen, heard, and engaged. It's not a formula; it's a relationship.

Let's first get the word viral out of this conversation. If that is what you are starting off as your goal in a campaign then you automatically are shooting yourself in the foot. Start with a solid content strategy that caters towards your target personas. Do the research by talking to your audience and understand their routines and behaviors.

En mi experiencia, entre mas generosos seamos con el contenido que compartimos, más rápido la audiencia responde de forma positiva. Creo que la generosidad es la palabra clave en este mundo de la creación de contenido, teniendo como base compartir elementos valiosos que le sirvan de herramientas para el día a día de quien nos lee.

Offer practical solutions to your audience's problems or challenges. Share your expertise and knowledge to establish yourself as a thought leader. Create content that teaches your audience something new. Share valuable insights, tips, and advice that can help them improve their lives or businesses. Share your personal experiences, stories, and insights. Authenticity builds trust and credibility with your audience.

People share things that give to them, and will give to the sender. It may be wisdom, knowledge, humor, etc But when the audience feels that the content gave something to them, it triggers many to want to give that to others too. So when certain viral content, it’s important to think of what the viewer is gaining here, and is it something one would want to share. One of the best ways to test it, is to think about what the content gave you and then compare it with a small test group of others, to hear their responses too. Getting feedback on value helps you identify how valuable the content may be. Don’t underestimate the power of asking. Viral content needs to be seen & shared by a lot, so dive into a test circle before sharing.

Offer valuable insights; don't just post generic content. Share valuable insights, information, or advice relevant to your audience. This positions you as an expert and provides a reason for people to follow you.

Virality can be a tricky nut to crack and there’s a lot of great advice here. While value can be defined in multiple ways, it’s can also be as simple as asking yourself two key questions: What are your audiences getting in return for their time spent consuming your content? And more importantly, how are you going to be memorable to them? The most successful & viral campaigns probably didn’t intend to go viral but they did because they left a mark in the brains or hearts of others. It triggered the action to share, converse, discuss and potentially debate on! Learn what your target audiences value and what they can remember you by. Once you crack that code, you have a recipe for success!

Make your content a rollercoaster of emotions – that's the secret to going viral. Create moments that make your audience laugh, cry, or simply pause in awe. Stirring emotions isn't just about triggering reactions; it's about forging a connection. Craft content that resonates with their passions, fears, and dreams. Be the storyteller who taps into the power of feelings, inspiring action and sparking conversations. In the world of social media, it's not just about what you say; it's about how you make them feel. Turn your content into a journey of emotions, and watch it become a viral sensation.

If you want your content to do well or go viral you need to trigger the emotions of your audience, be it happiness, empathy, or sadness. Creating content that evokes a negative or positive emotion in your audience will create a feeling of a personal bond with your content prompting them to take action by liking, sharing, and commenting.

One problem I see often in social content from brands is that the copy and the imagery is too promotional. We all want to be told stories that elicit real emotions, and promo-oriented words and pictures don't usually inspire hearts to skip a beat. Think about the post as if you're at a party with competing visuals, sounds, people -- what do you say to someone and do to cut-through? Now, see if your post passes this 'interesting' test. Does it make you feel anything? If not, rework it.

N?o existe uma fórmula para que seu conteúdo viralize, mas tem alguns elementos fundamentais para que você o potencialize. 1. Conteúdo que converse com seu público. 2. Quando o conteúdo é engra?ado ou polêmico, a tendência de engajamento aumenta. Assim como o risco de críticas também. 3. Conteúdos com identifica??o funcionam e muito. Aquele conteúdo que tem a sua cara ou de um amigo seu, por exemplo. Que dá vontade de mandar num grupo de amigos, de compartilhar nas suas redes, etc. 4. Conteúdo atual, sempre. Acompanhe as treds, participe de assuntos relevantes e do momento. Em resumo, despertar emo??es é fundamental nesse quesito. Ainda mais sobre um tema do momento, "pauta quente".

Start by asking "Which emotions do I want to trigger for my audience with this piece of content?" Hayden Hillier-smith, an industry leader in online editing, says in one of his masterclasses that you need to think about 5 emotions when creating content "Sadness, Joy, Fear, Disgust, and Anger", to make it easier to memorize, these are the emotions portrayed in the cartoon "Inside Out". You can aim to trigger one or more emotions with one piece of content. As a general rule, you can target more emotions with long-from content and target one or two emotions only when it comes to short-form content. When it comes to videos, use music and sound cues to help guide the audience through the emotions you want them to feel.

Spark conversations; encourage discussions by asking thought-provoking questions, hosting live Q&A sessions, or creating polls and surveys. This fosters engagement and interaction with your audience.

You've researched buyer persona(s), created valuable content, and used that content to trigger emotion in your audience... Now let's get them to engage! ? Ask Questions: Prompt them to share opinions, experiences, or advice related to your content. ? Encourage User-Generated Content (UGC): Invite your audience to contribute content (testimonials, reviews, or creative submissions related to your brand/products). UGC fosters community engagement and can serve as social proof. ? Use Calls-to-Actions: Clearly instruct your audience on what action to take next (liking, commenting, sharing, or visiting a link). CTAs prompt immediate responses and guide user interactions. ? RESPOND: People like to feel heard and it creates community!

Creating content that goes viral isn't just about making it engaging; it's about guiding that engagement with purpose. Every piece of content you craft should come with a clear call to action (CTA) that echoes your current goals. This means your content isn't just there to be consumed; it's there to start conversations, to challenge, to ask for opinions, or to bring your audience together over a common cause. But here's the key: each piece should nudge your audience towards a specific action. Whether it's sharing their thoughts, signing up for a newsletter, joining a community, or taking on a challenge, your CTA should be unmistakable and tied directly to what you're aiming to achieve at that moment.

I cannot stress ENOUGH the importance of engaging with your followers before and after posting for about 10-mins. To encourage engagement before and after posting on social media you can: Ask questions to spark conversation. Respond promptly to comments and messages. Provide teaser content to generate anticipation. Conduct quick polls or surveys for feedback. Host live Q&A sessions. Launch contests or challenges. Encourage user-generated content. Acknowledge and appreciate follower contributions. Offer exclusive sneak peeks. Include clear CTAs for engagement.

Invite your audience to share their thoughts, opinions, and experiences. Encourage them to comment, share, and engage with your content. Host contests, giveaways, or challenges to incentivize engagement and generate excitement. Partner with influencers or thought leaders in your industry to reach a wider audience and tap into their engaged following.

Shareable formats; utilize social media formats specifically designed for sharing, like carousels, short videos (e.g., Reels, TikTok), or infographics. These formats are easily digestible and readily shared by users. Include hashtags strategically; research and use relevant hashtags that connect your content to trending topics and conversations. This increases discoverability and allows users searching for specific topics to find your content.

Optimizing for sharing is the final key to crafting viral content. Think catchy headlines, captivating visuals, and clear messages. Make it easy for your audience to spread the word with social buttons, hashtags, and mentions. For instance, a snappy headline like "5 Tips for Mastering LinkedIn" accompanied by an engaging infographic can boost shares exponentially

Incorporate visually appealing images, videos, and infographics to make your content more shareable. Write attention-grabbing headlines that entice users to click and read more. Share your content on various social media platforms and engage with your audience through comments, likes, and shares.

Another way to optimize for sharing are the hooks you use in the content. That means, don't bury the punchline but instead lead with it.

Stand out by experimenting with new content formats or untapped topics. Use emerging trends or technologies (like augmented reality filters or interactive videos) to create fresh, engaging experiences. Collaborating with influencers or brands that align with your values can also introduce your content to new audiences, increasing the potential for virality.

Starting out with the premise and sole objective of going viral is almost always flawed. Keep your audience at the centre of anything you do on social and it is likely to set you on the right path to achieve business impact more widely than going viral one time. Along with getting the infrastructure and optimisations in place, some things that will help are to ensure your content is: Relevant, adds value, benefits or entertains the audience and has a unique POV that resonates with your audience.

The missing ingredient could be engaging storytelling. Craft compelling narratives that resonate with your audience's emotions and experiences. Utilize humor, curiosity, or inspiration to capture attention and encourage sharing. Focus on authenticity and relevance, addressing topics that evoke strong reactions or solve common problems. Encourage interaction and user-generated content to foster a sense of community and increase viral potential.

Virability can be organically manufactured through consistent brand messaging. While the objective of “going viral” is to attain widespread visibility from a new audience, creating a consistent brand narrative assists in strengthening your current following. If your current following is engaged & consistent they are more likely to share and save the content you’re creating. This triggers the algorithm to prioritize your post on new feeds because your base followers are engaged & interacting with your posts consistently.

One and done is not the game plan here. Consistency matters. Before getting started map out a 30-day content calendar. Experiment with creative risk and track progress and engagement.

Regular posting; develop a consistent posting schedule and stick to it. Regularly creating and sharing content keeps your audience engaged and reminds them about your brand. Long-term commitment; building a strong online presence takes time and effort. Don't get discouraged by the lack of immediate viral success. Be patient, keep creating valuable content, and focus on building genuine connections with your audience.