You’re struggling to get your sales team on the same page. How can you build a more cohesive unit?

2 Establish trust and rapport

The second step to creating a cohesive sales team is to build trust and rapport among your team members. Trust is the foundation of any effective collaboration and teamwork. It allows your team members to share ideas, feedback, challenges, and successes without fear or hesitation. Rapport is the bond that connects your team members and makes them feel comfortable and valued. It fosters a positive and supportive culture that boosts morale and motivation. To build trust and rapport, you need to encourage open and honest communication, show appreciation and recognition, provide constructive and timely feedback, and create opportunities for social interaction and fun.

3 Leverage your strengths and diversity

The third step to creating a cohesive sales team is to leverage your strengths and diversity. Your team members have different skills, personalities, backgrounds, and experiences that can complement each other and enhance your sales performance. Instead of trying to make everyone fit into the same mold, you should embrace and celebrate your diversity and use it to your advantage. To leverage your strengths and diversity, you need to identify and understand your team members' strengths and weaknesses, assign roles and tasks based on their preferences and abilities, provide coaching and mentoring to help them grow and improve, and promote a culture of learning and curiosity.

4 Foster collaboration and innovation

The fourth step to creating a cohesive sales team is to foster collaboration and innovation. Collaboration is the process of working together to achieve a common goal. Innovation is the process of creating new and better ways to solve problems and meet customer needs. Both are essential for sales prospecting success in a dynamic and competitive market. To foster collaboration and innovation, you need to create a safe and supportive environment where your team members can share their ideas, opinions, insights, and feedback without judgment or criticism, provide the tools and resources they need to collaborate effectively and efficiently, challenge them to think creatively and experiment with new approaches, and reward and celebrate their achievements and learnings.

6 Review and improve

The sixth and final step to creating a cohesive sales team is to review and improve. Reviewing and improving is the process of evaluating your team's performance, results, and satisfaction, and identifying areas of improvement and opportunities for growth. It helps you to keep track of your progress, celebrate your achievements, learn from your mistakes, and adapt to changing circumstances. To review and improve, you need to set regular and realistic milestones and targets, collect and analyze data and feedback, hold frequent and honest team meetings and discussions, implement changes and action plans, and seek external support and guidance if needed.