You're struggling to get your display ads noticed. What can you do to improve them?

Make sure your ad is visually appealing and uses a clear and concise message. Use high-quality images and colors that complement your brand. Use targeting options such as demographics, interests, and behaviors to reach your ideal audience. Review your ad placements regularly and exclude any that are not performing well. Use custom audiences and exclusions to improve targeting. This can include people who have visited your website, or engaged with social profiles. Use ad scheduling to ensure that your ads are shown when your target audience is most likely to be online. Don’t be afraid to try new things and experiment with different ad formats. This can help you find what works best for your brand and audience.

The opportunity that's most often overlooked is to really sculpt your audience: - Be as granular as possible when selecting your audience: combine demographics, interests, & behaviour; - Use analytics data to remove irrelevant audiences (e.g. company employees, applicants, etc.); - Use IP-addresses or VPNs to block employees (often a big audience in retargeting); - Use an anti-fraud tool like ClickCease to block fraudulent activity; - Monitor site placements early and frequently. Block any sites, apps, or categories that are irrelevant to your business. Google does optimize campaigns over time, but needs a massive amount of data (and ad budget!) to do so. That's why it's best to launch a campaign as focused and optimized as possible.

Use eye-catching images and compelling visuals to captivate your audience's attention. Have concise messaging. Strong call for action and Mobile optimization

Be aware that Display marketing is NOT SEM despite LinkedIn’s AI article stating it is. This is an AI mistake to say it’s part of SEM. Search is not the same channel at all. Display marketing appears on 3rd-party websites, not search, and despite this being sold in as a great idea on platforms like Google Ads, you should first fully understand how this works and why you would use it before going ahead. That said, certainly use Display when you want to raise awareness of your products or services.

To increase display ad visibility, align content with specific goals and target audience preferences. Craft compelling visuals and concise copy that resonates with your audience. Utilize eye-catching colors, clear CTAs, and relevant imagery. Test different ad formats and placements for optimal performance. Regularly analyze metrics to refine and adapt strategies.

Firstly, analyze the platform where your ads will be displayed and adhere to its recommended ad sizes. Next, consider the content surrounding the ad placement to ensure it complements your message without overwhelming or distracting the viewer. Opt for prominent placements such as above-the-fold or within relevant content sections to maximize visibility. Additionally, test different sizes and placements to identify which combinations yield the best results in terms of engagement and conversions. Lastly, prioritize responsive design to ensure your ads adapt seamlessly across various devices and screen sizes.

Placement is of utmost importance because you simply need to be present where your prospects are. If you understand your customer journey well, you will be able to define the type of websites they visit and the type of content they consume. The type of websites can be a part of managed placements, so make sure to build a comprehensive list. Start from one and use similarweb to find other similar websites. Secondly, ensure you have a tight primary keyword list to carry out a contextual keyword targeting. For instance, if you know your audience is a C Suite exec interested in stocks, you know Financial Times would be a good place to advertise.

Size and placement play less of a role as Responsive Display Ads are available and in my opinion, from what I’ve seen historically in accounts, tend to perform better too. However, ensure you do provide all of the allowed dimensions so you don’t limit your placements.

Run tests and optimize as you go. You might not get it right in your first atempt. Use data to your advantage and evaluate the ad type, size, and placement that brings more engagement and conversions. More than finding the right size at the begining of your campaign, always start with at least 5 different options. This will help not only ensure your ads are fit for different screen sizes, but will also allow you to have more samples for analysis.

You need to clearly define your audience and understand which platforms, apps and websites they use. Make sure you specify the apps and sites you want to target, and ALWAYS have an exclusion list, otherwise you'll have your ad all over Cocomelon??. As for size, if you'll be uploading have at least 9 in square, vertical and horizontal sizes. But always make sure within your display campaigns you include a responsive display campaign, it will be worth it.

One of the biggest mistake that marketers do is that they try to add a lot of text trying to explain. Use only the key information on the image (somewhat similar to clickbait style but not a deceptive one) and provide the complete information on the landing page. These tactics have resulted in a 2x increase in traffic

I would opt to use imagery that would appeal most to your demographic you're target. Keep all imagery easy to understand as you're like to only show as the user is scrolling or for a short period of time on the placement of the ad. So having an image that is crystal clear on the messaging / angle you're going at is super important.

The image is not important nor is the text. Kind of. Some of the most impactful ads ever created have been a single word or a logo with a tiny message on a blank page. Being clever is more important than being flashy. Don't believe me? Check out the Lego imagination ads from 2006 and 2011.

In addition to your brand colors, also consider the psychology of colors. e.g. - Bright Greens are typically associated with freshness - Blues are for reliability and expertise; hence you see blue everywhere, especially in the medical and travel industries. - Browns can reflect an artisan or something hand-crafted - Purples are associated with luxury - Reds are associated with discounts and urgency

Debes incluir palabras clave respecto a estas imágenes y que estén subidas en el formato adecuado para que el robot del buscador las lea y por su contenido de prioridad

Use Responsive & Thumb-Friendly Design! :) (Place interactive elements such as buttons or links within easy reach of the user's thumb to improve usability on touch screens)

Acquire a mobile first thinking considering most users will most likely be on their cellphones. Make sure creatives have all their adaptations for each device. Responsive ads will perform better, at a more efficient cost and will save you time!

What % of your audience is mobile ? It matters in those first few seconds to capture their attention with every interaction optimized for mobile audiences.

Die meisten Menschen konsumieren Informationen, News oder andere mediale Inhalte über mobile Endger?te. Deshalb bei der Gestaltung auf die verschiedenen mobilen Formate achten. Die meisten Menschen nutzen ihr Smartphone mit der rechten Hand. Da die Displays immer gr??er werden, sollten Platzierung der Anzeigen sowie die CTA eher rechts im Display angezeigt werden (bei ein-Hand-Bedienung des Smartphones).

Prioritize mobile optimization for better user experience. Utilize responsive design and mobile-specific formats like interstitials, rich media, and native ads to adapt to various screen sizes and enhance engagement.

A/B Testing: Variations: Test different ad variations to identify what resonates best with your audience. Elements to Test: Experiment with headlines, visuals, CTAs, and colors. Performance Analysis: Analytics: Regularly analyze performance metrics to identify areas for improvement. Conversion Tracking: Implement conversion tracking to measure the effectiveness of your ads.

Refining display ads involves a strategic approach of analyzing performance metrics, testing different ad creatives and targeting options, and optimizing based on insights gained. By continuously experimenting with various elements such as ad copy, visuals, and audience segmentation, advertisers can identify what resonates best with their target audience and drive higher engagement and conversions!

Having multiple creatives of AD Visuals is imperative to understand what consumer audience would later convert to loyal customers.

Testing is the secret sauce to a successful advertising recipe. Experiment with various elements—colors, messaging, images, and calls-to-action. A/B testing unveils valuable insights into what resonates most with your audience. Dive into performance metrics such as click-through rates, conversions, and bounce rates to continuously refine your strategy. Think of your ad strategy as a dynamic recipe—constantly tweak until you find the perfect blend that satisfies your audience's appetite for engagement. Just like a chef perfects a dish, you refine your ads to make them irresistibly effective.

Test, take your Delta, and test again until new Delta. Remember ad fatigue... Let's optimize, not react (even if your display ads are underpeforming). Data guides our A/B testing of headlines, visuals, CTAs, and placements. We refine iteratively, balancing data insights with creative exploration within audience/brand boundaries. This methodical approach transforms ads into high-performing assets, delivering measurable results. You're going to want to keep your daily scorecard and weekly scorecard with test, so you understand impact to ad metrics and your firm's end metrics: CPA, ROAS, etc.

This is how it works for display ads once you are done with right audience and channel. 1. Use core proposition against the audience and use a number based approach that typically grabs attention. 5% , 3 benefits. 2. Personalise proposition against a layer on TG. Male vs Female, Parents vs Married vs Singles, hindi, hinglish and other languages etc 3. Add newness to creative by using “just arrived “ , “ now get..” 4. Build consideration through CTAs ( call to actions) than direct purchase. 5. Use different forms of display creative available in DV360 and in other channels. 6. Keep churning low throughput inventories and placement urls.

To stand out takes effort and understanding. You need to meaningfully differentiate visually and within your messaging to resonate with your audience in a way that is both credible and value-based to your offering.

Use smart bidding strategies, such as target CPA or target ROAS, to automatically adjust your bids based on your goals. Exclude placements that are not performing well, and check your ad schedule to see when your ads are most effective

Subject matter & audience relevance - Consider the content relevance and audience of the websites you are trafficking your ads on. Think about how that site’s content relates to the product or service are selling in your display ad. - Ensure that site’s audience persona is the aligned with who you are targeting. Brand awareness campaigns with display ads can be challenging on a budget, so you want to be strategic about where you post ads.

Just like planning a party, there’s always more to think about. This could be anything from the time your ads will show to what words you use to attract people.