You're struggling to get users to test your product. What's the best way to make them want to?

1 Offer incentives

One of the most common ways to attract users to test your product is to offer them some form of reward, such as money, gift cards, coupons, or free access to your product. However, you need to be careful not to overdo it, as too much incentive can skew the results or attract the wrong type of users. You should also consider the type of incentive that matches your product and your users' preferences. For example, if your product is a game, you might offer in-game currency or features, or if your product is a service, you might offer a discount or a trial.

3 Make it easy and fun

A third way to make users want to test your product is to make it easy and fun for them. You should choose a usability testing platform that is convenient and accessible for your users, such as a web-based tool that does not require installation or registration. You should also design your testing tasks to be engaging and relevant for your users, and avoid boring or frustrating them with too many or too difficult tasks. You should also provide positive and constructive feedback to your users, and thank them for their participation.

4 Segment and personalize

A fourth way to make users want to test your product is to segment and personalize your testing according to your users' characteristics and preferences. You should identify your target user segments based on criteria such as demographics, behaviors, goals, or pain points, and invite them to test your product accordingly. You should also personalize your testing invitations, tasks, and feedback to suit each user segment, and use their names, languages, and interests. By doing so, you can increase the relevance and appeal of your testing for your users, and make them feel valued and respected.

5 Ask for referrals

A fifth way to make users want to test your product is to ask them for referrals. You can leverage the power of word-of-mouth and social proof to expand your pool of potential testers, and reward your existing testers for spreading the word. You can ask your testers to share their testing experience and invite their friends, family, or colleagues to test your product as well. You can also provide them with referral links, codes, or badges that they can use to track and claim their rewards.

6 Test iteratively

A sixth way to make users want to test your product is to test iteratively. You should not treat your testing as a one-time event, but as an ongoing process that involves your users throughout the product development cycle. You should test your product frequently and regularly, and incorporate the feedback from your users into your product improvements. You should also keep your users updated on your progress, and invite them to test your product again to see the changes and provide more feedback. By doing so, you can create a loyal and engaged community of testers, and make them feel part of your product journey.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?