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You're struggling to get leads. How can you use video marketing to change that?

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If you're struggling to get leads, you might be wondering how to stand out from the crowd and attract your ideal customers. One way to do that is to use video marketing, a powerful tool that can showcase your value proposition, build trust, and generate interest. In this article, you'll learn how to use video marketing to change your lead generation game and boost your conversions.

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Chinyere Uchendu (Sixfiguremom)

Growth & Digital Marketing Expert |Saas & B2B Digital Product Launch Strategist |Social Entrepreneur Making Digital…

1 Why video marketing works

Video marketing works because it appeals to multiple senses, emotions, and learning styles. People are more likely to watch a video than read a text, and they are more likely to remember what they see and hear than what they read. Video marketing also allows you to demonstrate your expertise, personality, and credibility, which can help you establish rapport and authority with your audience. Plus, video marketing can increase your visibility and reach, as video content is favored by social media algorithms and search engines.

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Chinyere Uchendu (Sixfiguremom)

Growth & Digital Marketing Expert |Saas & B2B Digital Product Launch Strategist |Social Entrepreneur Making Digital Literacy Accessible For Women In Africa So That They Can Create A Better Life For Themselves
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When it comes to making an impact, nothing beats the power of video. Video moves people to action whether it's signing up for your email list, making a purchase, or sharing your content with their friends, video has the power to inspire people to take the next step. Also, let's not forget about the power of storytelling, with video, you can tell your brand's story in a way that's visually compelling. Video brings your story to life in a way that sticks with people long after they have watched it.

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Abdul Malik I

Performance Marketing Specialist | B2B & B2C | Google Ads | LinkedIn Ads | Meta Ads | X (Twitter) Ads | SEO | ASO | 5.7+ Years of Experience | 14K+ Followers
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To leverage video marketing for lead generation: Create Compelling Content: Produce engaging videos that address customer pain points or demonstrate product benefits. Include Call-to-Actions (CTAs): Prompt viewers to take action, such as signing up for a webinar or downloading a resource. Host Webinars: Offer informative webinars to capture leads through registration forms. Gate Content: Require viewers to provide contact information before accessing premium video content. Share on Social Media: Distribute videos across social platforms to reach a wider audience. Optimize for Search: Use relevant keywords and optimize video descriptions to improve search visibility.

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Arpit Ward - (Customer Engagement Engineer)

Fill your calendar with buyer-ready leads using DM/Messenger Automation – zero VAs, no manual tasks!
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Make short, interesting videos showing how your product or service works. People like watching videos more than reading text. Keep videos quick and punchy - no more than 2-3 minutes. Make it visual and fun to watch. Videos connect with people better than plain text or photos. With creative, useful videos, more prospects will notice you and want to learn more. Give video a try to boost your lead generation efforts.

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2 How to plan your video marketing strategy

Before you start creating videos, you need to have a clear goal, audience, and message. What do you want to achieve with your video marketing? Who are you trying to reach and what are their pain points, needs, and desires? What value can you offer them and how can you communicate it effectively? These questions will help you define your video marketing strategy and align it with your overall lead generation plan. You also need to decide on the type, format, and length of your videos, depending on your purpose, platform, and budget.

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Arpit Ward - (Customer Engagement Engineer)

Fill your calendar with buyer-ready leads using DM/Messenger Automation – zero VAs, no manual tasks!
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Create a video where you solve a common problem your product or service addresses, like saving their day. Take viewers on a tour of your business or the process behind your product, sparking curiosity.

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3 How to create engaging and relevant videos

Once you have your strategy in place, you need to create videos that are engaging and relevant for your audience. This means that your videos should have a clear and catchy title, a compelling and concise introduction, a valuable and informative body, and a strong and clear call to action. You should also use storytelling, humor, emotion, and visuals to capture attention and interest. And you should optimize your videos for SEO, using keywords, tags, descriptions, and captions to help them rank higher and get more views.

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4 How to distribute and promote your videos

Creating videos is not enough. You also need to distribute and promote them to reach your target audience and generate leads. You can use different channels and platforms to share your videos, such as your website, blog, email, social media, YouTube, or other video hosting sites. You should also leverage your network, partners, influencers, and customers to amplify your reach and engagement. And you should track and measure your video performance, using analytics tools and metrics to evaluate your results and improve your strategy.

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Chinyere Uchendu (Sixfiguremom)

Growth & Digital Marketing Expert |Saas & B2B Digital Product Launch Strategist |Social Entrepreneur Making Digital Literacy Accessible For Women In Africa So That They Can Create A Better Life For Themselves
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When it comes to promoting and distributing your video, think of it like this, you are not just sharing a video you're starting a conversation. It's all about getting your message out there in a way that grabs attention and gets people talking. You can distribute your videos by collaborating with influencers who share your target audience, embed on your website or invest in Paid advertising.

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5 How to convert your video viewers into leads

The ultimate goal of your video marketing is to convert your viewers into leads. To do that, you need to have a clear and compelling call to action that tells your viewers what to do next and why. You can use different methods to capture your leads, such as landing pages, forms, pop-ups, buttons, links, or QR codes. You should also offer something of value in exchange for their contact information, such as a free trial, a discount, a webinar, a ebook, or a consultation. And you should follow up with your leads promptly and nurture them until they are ready to buy.

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Chinyere Uchendu (Sixfiguremom)

Growth & Digital Marketing Expert |Saas & B2B Digital Product Launch Strategist |Social Entrepreneur Making Digital Literacy Accessible For Women In Africa So That They Can Create A Better Life For Themselves
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Converting viewers into leads is all about delivering value, being clear with Irresistible offer and building relationships that last. Make It Easy to Convert nobody have time for complicated forms or confusing instructions. Keep it simple! Also, don't ghost your leads once you've got their contact info. Keep them engaged with regular updates, valuable content, and personalized offers that keep them coming back for more.

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6 How to get started with video marketing

If you're ready to get started with video marketing, you don't need to have a big budget or a professional team. You can use simple tools and resources to create and edit your videos, such as your smartphone, a tripod, a microphone, a lighting kit, and a software program. You can also learn from other successful video marketers, watch tutorials, read blogs, or take courses. The most important thing is to have a clear vision, a creative mindset, and a consistent action plan. Video marketing can be a game-changer for your lead generation, if you do it right.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're struggling to get leads. How can you use video marketing to change that?

1

2

3

4

5

6

7

1 Why video marketing works

2 How to plan your video marketing strategy

3 How to create engaging and relevant videos

4 How to distribute and promote your videos

5 How to convert your video viewers into leads

6 How to get started with video marketing

7 Here’s what else to consider

Lead Generation

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You're struggling to get leads. How can you use video marketing to change that?

1

2

3

4

5

6

7

1 Why video marketing works

2 How to plan your video marketing strategy

3 How to create engaging and relevant videos

4 How to distribute and promote your videos

5 How to convert your video viewers into leads

6 How to get started with video marketing

7 Here’s what else to consider

Lead Generation

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